Pinterest defines itself as “the visual bookmarking tool that helps you discover and save creative ideas.” It’s a great tool for finding ideas and inspiration, but 96% of people also use it to collect information on products they want to buy.
Browsing on Pinterest is like window shopping. You can slowly browse, save the things you like, and eventually make a purchase.
Making your brand visible on Pinterest can make other people envision themselves with your stuff. And it can gives your products more exposure. This is how you can make the products on your store more Pin-able, how to get started on the platform, and everything you can do when your account is set up.
When people browse their Twitter or Facebook feeds, they’re likely looking for news or entertainment, but Pinterest users browse with a buying mentality. It’s all about envisioning how you want your life to look – clothes you could wear, recipes to try out, crafts to make, and more. And even if you don’t buy something you Pin right away, it’s on your radar as something you’d like in your life.
According to data collected by Shopify and Pinterest, this social platform can make a huge difference in sales. 93% of people use Pinterest to plan purchases. 86% of people surveyed say that Pinterest helped them decide what to purchase. Pinterest is also the #2 source of social media traffic to Shopify stores.
This is all exciting stuff, right? But before you get to Pinning, remember that it’s always best to be on the platforms where your customers are. Whether you should consider Pinterest also depends on your industry. Generally, arts and crafts, fashion, food, and home decor are popular topics on Pinterest.
If Pinterest is where it’s at for you, these are some easy, basic ways to make it part of your store’s strategy.
Make Your Store More Pinteresting
The first thing you can do is make your store more appealing to potential Pinners that are shopping for your stuff. You don’t even need a Pinterest account to do this – it’s an easy way to interact with the platform without having a presence.
Add a Pin It button to the products on your store
You can add a “Pin It” button to the products on your store to encourage shoppers to Pin your stuff. Why is this a good idea? Because when your product is Pinned to somebody’s board, it’ll get exposure from other Pinterest users. Other Pinners might see it and re-Pin it to their own board. In fact, according to the same data mentioned above, the average Pin gets re-Pinned 11 times.
There are even different ways to customize the Pin It button so it matches your store’s aesthetic.
You should also make sure your product photos are Pin-able. Since Pinterest is a highly visual platform, use photos that people will want to share.
Create Your Pinterest (Business) Account
If you want to be more involved with Pinterest, then create your own account and get in on the Pinning action. You can gather a large and loyal following on Pinterest, and it’s another great way to interact with your audience.
Pinterest for Business
When you sign up with Pinterest, you can either create a personal or business account. If you’re using Pinterest for your business, you should create a business account. It won’t look any different from a personal Pinterest account, but a business page comes with some extra benefits:
- Get access to Pinterest Analytics. Find out how your own Pins and boards are performing, which topics are trending, how much traffic you’re getting from your website, and a lot more.
- Use Rich Pins and promoted Pins (more info on that later).
To create a Pinterest business account, click here.
Pins are what you share to Pinterest, and boards are how you organize them. To get started on Pinterest, you’ll need to create some boards first.
You can create as many boards as you like, and there should be a mix of subject matter. For example, you could have a board with the t-shirts you sell, a board with posters you sell, one board with seasonal style trends, and a board of photos of your dream homes.
To create a board, simply go to your profile and click “Create a board.” Then you can add the name of your board, along with the description and category. You also have the option to create private boards that nobody can see, and to add collaborators so other people can Pin things.
Pin Your Heart Out
Once you have a couple of boards set up, you should add Pins. But don’t just Pin your products – it comes off as too promotional. You want to give your audience ideas and inspiration, not just a sales pitch.
To add a Pin, click on the little “+” sign on the bottom right-hand corner of the Pinterest page. You can choose to either upload a photo from your computer, or enter a URL from a website. Then you’ll have to write a description, and select which board to save it to.
Here is Pinterest’s guide on how to creating Pins.
You can also re-Pin content from other Pinterest users, which is a great way to interact with others on the platform.
Strategize what you Pin so that you convey your brand, aesthetic, and the style. The whole idea behind Pinterest is saving visual bookmarks, so you want your page to be visually enticing with a lot of ideas.
Even More Things Pinterest Can Do
Adding a Pin It button to your store, and creating some boards and Pins on Pinterest are the basics of what you can do. But there are a few more things your business can do.
Rich Pins are like regular Pins, but they’re packed with more info about your product and brand. Rich Pins feature extra information under the photo (like the price and your brand).
One big bonus of using Rich Pins is the automatic price update feature. If you’ve listed the product price in your Rich Pin, then everybody who has pinned it will be notified of a price drop, which can increase your sales.
There are 6 types of Rich Pins available now: app, movie, recipe, article, product, and place. Each allows you to add different information depending on what you’re Pinning. For example, for a product Pin, you can add your store name, the price of the product, and stock availability.
Rich Pins are more complicated to set up; take a look at this guide for more info.
Adding a buy button to your Pins is another way for potential customers to find and buy your products (which we wrote about recently). A “Buy It” button on your Pins lets people buy your product right there through Pinterest.
This is only available on Android and iOS in the US. Adding Buyable Pins is free and Pinterest doesn’t take part of the sales. As of now, Buyable Pins are only available for select platforms (like Shopify). Take a look here to get started.
If one of your Pins got a good amount of reach, you could pay to promote it and reach even more people and potential customers.
This works similarly to other social media promoted posts. You essentially select the Pin you’d like to promote, create your targeted audience, decide your budget, and track results. Read the Pinterest guide to get started.
A Pin-Win Situation
Whether you’re active on the platform or just adding “Pin It” buttons to your store, Pinterest can get your products more exposure.
Do you have a Pinterest account for your store? Share your tips in the comments!