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6 Ways to Build Your Brand with Printful

By Reading Time: 5 minutes

Your brand is everything. It represents your company’s reputation, values, and voice. It communicates to your audience who you are. Establishing your brand is what makes you unique and keeps customers loyal.

In case you don’t already know Printful is a white-label drop shipper.  When a customer orders something from your store and we print and ship it to them, they won’t see any Printful branding or any mention of Printful at all.

This gives you an opportunity to completely customize orders with your branding instead. It’ll look like the product came directly from you, and customers will have no idea Printful is even in the picture.

Here are some of the ways how you can build your brand with Printful.

1. Add branding stickers to your packaging

Price: free

Even though Printful doesn’t offer branded packaging, you can personalize your packages by adding a branded sticker to them. You can upload a design or your logo, and we’ll add it to a sticker along with the shipping info. It’ll look something like this:


To add your sticker, go to Dashboard > Stores > Packing Slip > Branding sticker (optional) and upload your design.


The design must be exactly 3×2” and at least 200 DPI. Colors must be in black and white, with no gradients. We round the corners a bit, so keep some space in the margin.

If you choose to upload a sticker, we’ll also automatically add in the top right-hand corner of your packing slips.


We also offer custom messages on packing slips. More on that at #5!

This is completely optional and if you don’t choose to add a sticker, there won’t be any external branding – just the shipping info. But this is free, so why not spring for the chance to increase brand visibility?

2. Print inside labels on your apparel

Price: $2.49 per shirt

One of the steps to brand building is making your business stand out and look professional. That’s where inside labels come into the picture.

Some of our manufacturers offer shirt models with tear away labels. That means we can remove their labels and print a custom one for you directly on the garment. Inside label printing cost an extra $2.49 per shirt, but the extra cost is worth it if you have an audience and want to vamp up your brand.

Inside label printing is only available for DTG products with tear away tags and some all-over print items. To find these garments on Printful sort product category you’re interested in by “Branding options”.


To add custom inside label to your apparel, open Printful’s dashboard and hit “Add product”. Then,  pick a product with a tear away option and set it up just like you normally would – decide on the color and size, upload your design.


On the right from the mockup you’ll see an option to add an inside label. There you simply add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″. When the product gets printed, all the mandatory info about the shirt will be filled in automatically.

We have written an entire article that goes over both inside label printing options.

3. Consider using outside labels

Price: $2.49 per shirt

If you want a little extra branding, consider creating an outside label for your shirts. Similarly to inside labels, outside labels can strengthen your brand and its image.

At Printful, outside are available on every t-shirt model except for those with a tear away label (we’re currently unable to print both an inside and outside label).

Outside labels also have a 3×3 dimension, but you aren’t obligated to include any specific information. All you need is a logo or design. Adding an outside label is the same process as adding inside label, except you’ll see a button to upload an outside label.


4. Use Printful’s return address

For your convenience, Printful’s headquarters are automatically listed as the return address for all orders. That way, if there are any returns or problems with the shipment, you won’t have to worry – it’ll get sent back to us.

Even though our address is the one that’s listed, the company name that appears will be yours. This goes for both the shipping info on the outside of the package, and the packing slip that’s included inside. All orders will look like they’re coming directly from you, not from us. In other words, we’ll take care of shipping and returns, but your customers won’t know.

If you’d prefer listing your own address, you can do so by going to Stores > Edit > Returns. Just remember that setting your own address as the return address, means you’ll be responsible for returned deliveries.

5. Include custom packing slip message

Price: free

You can probably agree that your favorite brands aren’t the ones you view as objects without a personality, but rather the brands that show their personality and human side.

You can follow their example by adding a personal message on your packing slip. It can be a simple thank you note or a joke you feel like sharing. Think of it as just another way to add a special touch to your orders.


To add your message, go to Dashboard > Store > Edit > Packing Slip and type your message! On this page you can also add your store’s phone number and email, which is optional. Messages can be 300 characters long.

6. Personalize your orders with pack-ins

Price: $0.50 per pack-in added to order + minimum $25 storage fee each month

Another way to build and grow your brand is to make your orders even more personalized by adding a custom, branded pack-in, like a flyer, business card, or sticker. Let us know about the pack-ins you want to use, and after we’ve approved them, simply mail us your pack-ins for storage! Depending on which facility you mailed us your pack-ins, we’ll add them to orders fulfilled in that facility.

For example, Startup Vitamins included handwritten notes to their orders for Thanksgiving Day weekend. This delighted customers and even got a few social shares!


You can get creative with what you send, but keep these limitations in mind:

Excited to deliver more personalized orders to your customers? Here’s how you can set up your pack-ins:

  1. Submit your pack-ins for approval
  2. Sit tight until we review your submission
  3. Submit a shipment and mail your pack-ins after we’ve approved them!

If your pack-ins don’t meet our guidelines, we’ll have to send them back to you (at your expense).

Get Started!

No matter how much you love Printful, you don’t have to let your customers know we handle your fulfillment. We understand, really. Your store should be all about you. It should be your brand customers are seeing and we love helping you achieve that.

There are so many ways to show off your brand with Printful, so get started with these tools now!

This article was originally published in October 2015; it has since been updated.

Nora has been part of the Printful team since 2015. She has spent the last several years writing content, coordinating communications projects, and helping customers learn about ecommerce. Now as Printful's Brand Manager, she gets to use her experience and knowledge in new and challenging ways.

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  1. Mike

    I have the Printful app added to my Shopify store; however, I don’t see the option to add an inside label to my products. Is this possible for dropshipping?

    1. Edward Zarins

      Hey Mike, you’ll need to add the inside label after creating your product. You should “Edit” each of the product variants – an option to add an inside label will be then available. 🙂

  2. PON

    Hi guys, are all apparel shown with models or are they shown flat on screen. I mean, When I upload these to my shopify store are they going to be people in the apparel?

    1. Edward Zarins

      Hi there,

      We provide many mockup options and you can choose to use a flat one or the one with a model wearing your product. 🙂

    1. Edward Zarins

      Hey Randall,

      The return address of your store is by default Printful’s. However, you can change it to your own address if you prefer so. To change your return address, go to Stores > Edit.

  3. Miguel

    Since you are produccing stickers, is there a way we can add an sticker printed by you inside the packing? do tou guys have that option?

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