Back to All posts
Beginner's handbook Marketing tips

6 Ways to Build Your Brand with Printful

By Reading Time: 5 minutes

Your brand is everything. It represents your company’s reputation, values, and voice. It communicates to your audience who you are. Establishing your brand is what makes you unique and keeps customers loyal.

In case you don’t already know Printful is a white-label drop shipper.  When a customer orders something from your store and we print and ship it to them, they won’t see any Printful branding or any mention of Printful at all.

This gives you an opportunity to completely customize orders with your branding instead. It’ll look like the product came directly from you, and customers will have no idea Printful is even in the picture.

Here are some of the ways how you can build your brand with Printful.

1. Add branding stickers to your packaging

Price: free

Even though Printful doesn’t offer branded packaging, you can personalize your packages by adding a branded sticker to them. You can upload a design or your logo, and we’ll add it to a sticker along with the shipping info. It’ll look something like this:


To add your sticker, go to Dashboard > Stores > Packing Slip > Branding sticker (optional) and upload your design.


The design must be exactly 3×2” and at least 200 DPI. Colors must be in black and white, with no gradients. We round the corners a bit, so keep some space in the margin.

If you choose to upload a sticker, we’ll also automatically add in the top right-hand corner of your packing slips.


We also offer custom messages on packing slips. More on that at #5!

This is completely optional and if you don’t choose to add a sticker, there won’t be any external branding – just the shipping info. But this is free, so why not spring for the chance to increase brand visibility?

2. Print inside labels on your apparel

Price: $2.49 per shirt

One of the steps to brand building is making your business stand out and look professional. That’s where inside labels come into the picture.

Some of our manufacturers offer shirt models with tear away labels. That means we can remove their labels and print a custom one for you directly on the garment. Inside label printing cost an extra $2.49 per shirt, but the extra cost is worth it if you have an audience and want to vamp up your brand.

Inside label printing is only available for DTG products with tear away tags and some all-over print items. To find these garments on Printful sort product category you’re interested in by “Branding options”.


To add custom inside label to your apparel, open Printful’s dashboard and hit “Add product”. Then,  pick a product with a tear away option and set it up just like you normally would – decide on the color and size, upload your design.


On the right from the mockup you’ll see an option to add an inside label. There you simply add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″. When the product gets printed, all the mandatory info about the shirt will be filled in automatically.

We have written an entire article that goes over both inside label printing options.

3. Consider using outside labels

Price: $2.49 per shirt

If you want a little extra branding, consider creating an outside label for your shirts. Similarly to inside labels, outside labels can strengthen your brand and its image.

At Printful, outside are available on every t-shirt model except for those with a tear away label (we’re currently unable to print both an inside and outside label).

Outside labels also have a 3×3 dimension, but you aren’t obligated to include any specific information. All you need is a logo or design. Adding an outside label is the same process as adding inside label, except you’ll see a button to upload an outside label.


4. Use Printful’s return address

For your convenience, Printful’s headquarters are automatically listed as the return address for all orders. That way, if there are any returns or problems with the shipment, you won’t have to worry – it’ll get sent back to us.

Even though our address is the one that’s listed, the company name that appears will be yours. This goes for both the shipping info on the outside of the package, and the packing slip that’s included inside. All orders will look like they’re coming directly from you, not from us. In other words, we’ll take care of shipping and returns, but your customers won’t know.

If you’d prefer listing your own address, you can do so by going to Stores > Edit > Returns. Just remember that setting your own address as the return address, means you’ll be responsible for returned deliveries.

5. Include custom packing slip message

Price: free

You can probably agree that your favorite brands aren’t the ones you view as objects without a personality, but rather the brands that show their personality and human side.

You can follow their example by adding a personal message on your packing slip. It can be a simple thank you note or a joke you feel like sharing. Think of it as just another way to add a special touch to your orders.


To add your message, go to Dashboard > Store > Edit > Packing Slip and type your message! On this page you can also add your store’s phone number and email, which is optional. Messages can be 300 characters long.

6. Personalize your orders with pack-ins

Price: $0.75 per order + $0.85 per day for storage

Another way to build and grow your brand is to make your orders even more personalized by adding a custom, branded pack-in, like a flyer, business card, or sticker. Simply mail us your pack-ins for storage, and we’ll add them to each and every one of your orders.

For example, Startup Vitamins included handwritten notes to their orders for Thanksgiving Day weekend. This delighted customers and even got a few social shares!


You can get creative with what you send, but keep these limitations in mind:

  • Pack-ins are only available for orders fulfilled in our California facility
  • Pack-ins are only available for orders with apparel and most sublimation products (shirts, leggings, pillows, tote bags)
  • Maximum pack-in size is 6×8” and the max weight is 2 oz
  • You can add a max of 2 pack-ins per order

Excited to deliver more personalized orders to your customers? Here’s how you can set up your pack-ins:

  1. Create your pack-ins and mail them to Printful at this address:

    Printful Branding Services
    19749 Dearborn St.
    Chatsworth, CA 91311
  2. Go to Dashboard -> Stores > Edit > Order Pack-Ins. Enter a descriptive name for the pack-in, the quantity that you’re mailing, the tracking number for the shipment, and a photo of how the pack-in looks.
  3. Wait for our notification. We’ll send you an email when we’ve received your pack-ins and they’re ready to use. And we’ll also notify you when you’re running low so you can send us more.

If your pack-ins don’t meet our guidelines, we’ll have to send them back to you (at your expense).

Get Started!

No matter how much you love Printful, you don’t have to let your customers know we handle your fulfillment. We understand, really. Your store should be all about you. It should be your brand customers are seeing and we love helping you achieve that.

There are so many ways to show off your brand with Printful, so get started with these tools now!

This article was originally published in October 2015; it has since been updated.

Nora covers all things ecommerce for the Printful blog. She appreciates good dad jokes, new books, freshly baked cookies, and evening jogs.

If you enjoyed this post, subscribe to updates

Get actionable drop shipping advice in your inbox

  1. Sharon

    Is there, and if so what is, the character count of the custom message that can be added to a packaging slip? Also, is there any way of having individual messages for certain products ordered on the packaging slip? I was hoping I could leave some type of note in the packaging of my products for my customers, but if these are the only 4 branding options, I guess I cannot.

    1. Nora Inveiss Post author

      Hi Sharon,

      The personalized message on your packing slip can be up to 300 characters, but it’s not possible to add different ones for specific products.

  2. davide

    When i’ll do an order choosing outside shirt label, you will remove the inside label ? or is it only available for orders with inside shirt label?

    1. Nora Inveiss Post author

      Hi Davide,

      We’re not able to print shirts with both an inside and an outside label. So you can print an outside label on any shirt model, except for the select few that allow for inside labels. You can find more info on our FAQ here.

        1. Nora Inveiss Post author

          No problem! The inside label won’t have Printful’s logo; it’ll be the label of the t-shirt model you choose. So, for example, if you opt for an American Apparel shirt, the inside label will be American Apparel’s. If you go for Gildan, the inside label will be Gildan’s.

      1. Dante taylor

        Am I able to start website thast mine and goes directly to the buy merch screen or does my website has to have your company name in it aswell

        1. Nora Inveiss Post author

          Printful is completely white label. So there won’t be any Printful branding on your packages or on your online store.

  3. Jamie

    Nice article. Just wondering is it also possible to change the branding on the email receipt the customer recieves after ordering?

    1. Nora Inveiss Post author

      Hey Jamie,

      Notifications to your end customer are sent through your ecommerce platform, not through Printful. So you might be able to customize the receipt, depending on your platform.

      1. Jamie

        Thanks Nora I realize that now, but thanks for clarifying.
        Is it possible for you to remove the comment from above? Or at least remove my email adress from the “Name” section. Thanks.

  4. Ryan Stover


    I am quite confused as the interface for adding new shirts has changed and I no longer see the ability to add an inside label, even on shirts that have tear away.
    Can you please advise on the best way to have our inner labels setup when we create a new product?

    Also, with just about every product we are creating we want a small (1″ x 3.5″) outside label right below the neckline on the back… the only way I can see to do this is with a full back print, which eats $7 out of our margin and is designed for a full back printing. What happened to the outside label option? Thanks!

    1. Nora Inveiss Post author

      Hi Ryan,

      Pardon the delayed reply. Yes, the inside label was taken out of the generator, but our devs will be adding it back in. And you can opt for an outside label if you’d like to do a small back print. It costs $3.00 extra, but it’s not available for tear-away label shirts.

  5. Dennis Preston

    I’m finding that this option is only available when you make an ad-hoc order… I need this to be an option I can sync in my store for automatic fulfilment! Is this something that will become available? If so, when?



    1. Nora Inveiss Post author

      Hey Dennis,

      Is there a specific branding option you’re asking about? These are all available for automatic fulfillment.

  6. Direct To Garment Printing

    6 really useful tips here. At Sabur Inks, we use a few of these tips already but we will be looking into integrating the others such as the free sticker service. I didnt know this was available, so I will be looking into this and hopefully we will see new stickers on our products soon. Thanks again.

  7. RIchard

    Can you just confirm (or correct) this ? If I send you pack-in materials e.g a business card, you’ll charge me $0.85 per business card per day for storage ?

    Could you clarify how this works e.g when storage fees are calculated and when charges take place.

    1. Nora Inveiss Post author

      It would be $0.85 per day for storage, but not per business card. For example, if you send us 50 business cards, we store them in a bin and it would cost you $0.85 per day for all 50 business cards.

      We charge you the storage fee once per month from your Printful Wallet after your pack-ins have been processed and stored.

  8. Jeremy Lawson

    Looks like you’ve thought of everything! And taken the trouble to explain everything so clearly. The best part is the flexibility to completely customize orders with one’s branding.

  9. Pat

    For the inside Tag how do we supply the additional legal requirements. Is this automatically done by printing once the inside tag design (brand logo) is uploaded?

    1. Nora Inveiss Post author

      Hi Pat,

      No, that’s not printed automatically and you’ll have to include that yourself. It’s required by law to add the size, fabric, and country of origin. You can find more detailed info in the inside label guidelines – go to this page and click the download button.

    1. Nora Inveiss Post author

      You want the label to be visible in your store’s product photos? Our mockup generator doesn’t show labels, but you can photoshop it into your photos and upload to your store.

  10. Packline Solutions

    Your packaging says a lot about your company. I always believe in this. These tips or guidelines are the best things I’ve read about packaging. Should you want to grab more customers and keep them loyal, then you should have these tips in mind. Excellent topic!

  11. Brad

    Etsy allows a setting where a customer can enter a personal message on the packing slip. Does this feature integrate with Printful?

    1. Nora Inveiss Post author

      Hi Brad!

      Yes, go to your Printful Dashboard -> Stores -> Edit -> Packing slip and add your message there.

      1. Sarie

        Won’t this then appear on all packing slips? Or can we change it for 1 order? Maybe I am not understanding correctly, but I thought above you mentioned individual messages not being possible.

        1. Nora Inveiss Post author

          Hey Sarie! It looks like I misunderstood the original question, sorry.

          Yes, this would be the same on all packing slips. We don’t have a feature that lets your end-customers write a custom message with every order.

  12. Flat pack box

    There are many ways to make your brand popular, stickers is one of the popular way to make brand popular among people and helps in creating your brand awareness as stickers are easily available and you can design your own logo and then print stickers in it.

  13. Gus

    Hi, thanks for your helpful post ! I guess that when you describe the size of the printing zone for inside label (3×3) you are talking in inches (i hope !). Since I’m french (and you’re aiming the european market) it would be more clear if you put your infos in metric system also !
    Merci beaucoup !

  14. Mike

    I have the Printful app added to my Shopify store; however, I don’t see the option to add an inside label to my products. Is this possible for dropshipping?

    1. Edward Zarins

      Hey Mike, you’ll need to add the inside label after creating your product. You should “Edit” each of the product variants – an option to add an inside label will be then available. 🙂

  15. PON

    Hi guys, are all apparel shown with models or are they shown flat on screen. I mean, When I upload these to my shopify store are they going to be people in the apparel?

    1. Edward Zarins

      Hi there,

      We provide many mockup options and you can choose to use a flat one or the one with a model wearing your product. 🙂

    1. Edward Zarins

      Hey Randall,

      The return address of your store is by default Printful’s. However, you can change it to your own address if you prefer so. To change your return address, go to Stores > Edit.

  16. Miguel

    Since you are produccing stickers, is there a way we can add an sticker printed by you inside the packing? do tou guys have that option?

  17. Melissa Hancock

    This is helpful information. I see that this article has been updated. How do I locate the updated article? Thanks.

Leave a Reply

Your email address will not be published

Back to All posts

Ready to try Printful?

Connect to an ecommerce platform or make an order

Get started