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Beginner's handbook Marketing tips

6 Printful Tools That Put Your Brand First

By Reading Time: 6 minutes

Your brand is everything. It represents your company’s reputation, values, and voice. It communicates to your audience who you are. Establishing your brand is what makes you unique and keeps customers loyal.

One of the many ways Printful stands out is with our white label service. When a customer orders something from your store and we print and ship it to them, they won’t see any Printful branding or any mention of Printful at all. You have the opportunity to completely customize orders with your branding instead. It’ll look like the product came directly from you, and customers will have no idea Printful is even in the picture.

Here are some of the helpful branding tools that Printful offers with step-by-step instructions to integrate them into your store.

1. Stickers

If you haven’t already, you should take advantage of our free sticker service. You can upload a design or your logo, and we’ll add it to a sticker along with the shipping info. It’ll look something like this: 


To add your sticker, go to Dashboard -> Stores -> Edit and upload your design.

Edit Sticker

The design must be exactly 3 x 2 inches (W x H) and at least 200 dpi. Colors must be in black and white, with no gradients. We round the corners a bit, so keep some space in the margin. 

If you choose to upload a sticker, we’ll also automatically add in the top right-hand corner of your packing slips.


We also offer custom messages on packing slips. More on that at #5!

This is completely optional and if you don’t choose to add a sticker, there won’t be any external branding – just the shipping info. But this is free, so why not spring for the chance to increase brand visibility?

2. Inside Shirt Label

Some of our manufacturers offer shirt models with tear away labels. That means we can remove their labels and print a custom one for you directly on the garment. They cost an extra $2.49 per shirt, but the extra cost is worth it if you have an audience and want to vamp up your brand. See example here.

Inside labels aren’t an option for every single t-shirt model. They’re available for select Bella + Canvas, Gildan, American Apparel, Next Level, Anvil, LAT, LA Apparel, and Tultex models. Here are our collections of custom men’s t-shirts, women’s t-shirts, and kid’s t-shirts that have tear away tags.

To create a shirt with a custom inside label, click “Add Product” and choose a model with a tear away option. Set up the product like you normally would – decide on the color and size, upload your design, etc.

After you’ve added the t-shirt, you’ll have to manually edit it to add your inside label. Go to Stores -> Sync and click on the shirt you’d like to edit. Once you’ve clicked on the shirt, you’ll see an area to upload your inside label.


The maximum print area for inside labels is 3×3. You are required to name the size, origin of the product, and the fabric information. You can also include care instructions, but that’s optional. Click here for our detailed guidelines.

3. Outside Shirt Label

If you want a little extra branding, consider creating an outside label for your shirts. These are available on every t-shirt model except for those with a tear away label (we’re currently unable to print both an inside and outside label).

Outside labels also have a 3×3 dimension, but you aren’t obligated to include any specific information. All you need is a logo or design. See example here.

Adding an outside label is the same process as adding inside label, except you’ll see a button to upload an outside label.


Adding an outside label is optional and also costs $2.49 per shirt.

4. Your Company Name, Printful’s Address

For your convenience, Printful’s headquarters are automatically listed as the return address for all orders. That way, if there are any returns or problems with the shipment, you won’t have to worry – it’ll get sent back to us.

Even though our address is the one that’s listed, the company name that appears will be yours. This goes for both the shipping info on the outside of the package, and the packing slip that’s included inside. All orders will look like they’re coming directly from you, not from us.

Return Address

Return labels and packing slips are automatically set up like this, so you don’t have to do anything. For convenience sake, we recommend keeping it this way. But if you’d prefer listing your own address, then you can do so by going to Stores -> Edit -> Return Address.

Basically, we’ll take care of shipping, but your customers won’t know.

5. Custom Packing Slip Message

Another free feature: add a personal message on your packing slip! It can be a simple thank you, a joke, whatever. Just another way to add a special touch to your orders.

To add your message, go to Dashboard -> Store -> Edit -> Packing Slip and type your message! On this page you can also add your store’s phone number and email, which is optional. Messages can be 300 characters long.


6. Pack-ins

A pack-in is something like a sticker, flyer, business card or coupon that we can add to your orders for you. The idea is to send your customers an extra branded item to make your orders more special and personalized.

For example, Startup Vitamins included handwritten notes to their orders for Thanksgiving Day weekend. This delighted customers and even got a few social shares!


You can get creative with what you send, but keep these limitations in mind:

  • Pack-ins are only available for orders with apparel and most sublimation products (shirts, leggings, pillows, tote bags)
  • Maximum pack-in size is 6”x8” and the max weight is 2 oz
  • You can add a max of 2 pack-ins per order

Pack-ins cost $0.75 per order and $0.85 per day for storage – we recommend sending us enough to last for one month. Here’s how to set them up: 

  1. Create your pack-ins
  2. Mail the to Printful at this address:
    Printful Branding Services
    19749 Dearborn St.
    Chatsworth, CA 91311
  3. Go to Dashboard -> Stores > Edit > Order Pack-Ins. Enter a descriptive name for the pack-in, the quantity that you’re mailing, the tracking number for the shipment, and a photo of how the pack-in looks.
  4. We’ll let you know that we’ve received your pack-ins and they’re ready for use.
  5. We’ll also notify you when your pack-ins supply is running low so you can send us more.

Make sure you get in touch with if you have any questions! If your pack-ins don’t meet our guidelines, we’ll have to send them back to you (at your expense).

Get Started!

No matter how much you love Printful, you don’t have to let your customers know we handle your fulfillment. We understand, really. Your store should be all about you. It should be your brand customers are seeing and we love helping you achieve that.

There are so many ways to show off your brand with Printful, so get started with these tools now! And if you have any questions, contact – one of our awesome customer service reps will gladly give you a hand.

Note: This post was originally published October 2015; it has been updated with current information.

Nora covers all things ecommerce for the Printful blog. She appreciates good dad jokes, new books, freshly baked cookies, and evening jogs.

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  1. Direct To Garment Printing

    6 really useful tips here. At Sabur Inks, we use a few of these tips already but we will be looking into integrating the others such as the free sticker service. I didnt know this was available, so I will be looking into this and hopefully we will see new stickers on our products soon. Thanks again.

  2. RIchard

    Can you just confirm (or correct) this ? If I send you pack-in materials e.g a business card, you’ll charge me $0.85 per business card per day for storage ?

    Could you clarify how this works e.g when storage fees are calculated and when charges take place.

    1. Nora Inveiss Post author

      It would be $0.85 per day for storage, but not per business card. For example, if you send us 50 business cards, we store them in a bin and it would cost you $0.85 per day for all 50 business cards.

      We charge you the storage fee once per month from your Printful Wallet after your pack-ins have been processed and stored.

  3. Jeremy Lawson

    Looks like you’ve thought of everything! And taken the trouble to explain everything so clearly. The best part is the flexibility to completely customize orders with one’s branding.

  4. Pat

    For the inside Tag how do we supply the additional legal requirements. Is this automatically done by printing once the inside tag design (brand logo) is uploaded?

    1. Nora Inveiss Post author

      Hi Pat,

      No, that’s not printed automatically and you’ll have to include that yourself. It’s required by law to add the size, fabric, and country of origin. You can find more detailed info in the inside label guidelines – go to this page and click the download button.

    1. Nora Inveiss Post author

      You want the label to be visible in your store’s product photos? Our mockup generator doesn’t show labels, but you can photoshop it into your photos and upload to your store.

  5. Packline Solutions

    Your packaging says a lot about your company. I always believe in this. These tips or guidelines are the best things I’ve read about packaging. Should you want to grab more customers and keep them loyal, then you should have these tips in mind. Excellent topic!

  6. Brad

    Etsy allows a setting where a customer can enter a personal message on the packing slip. Does this feature integrate with Printful?

    1. Nora Inveiss Post author

      Hi Brad!

      Yes, go to your Printful Dashboard -> Stores -> Edit -> Packing slip and add your message there.

      1. Sarie

        Won’t this then appear on all packing slips? Or can we change it for 1 order? Maybe I am not understanding correctly, but I thought above you mentioned individual messages not being possible.

        1. Nora Inveiss Post author

          Hey Sarie! It looks like I misunderstood the original question, sorry.

          Yes, this would be the same on all packing slips. We don’t have a feature that lets your end-customers write a custom message with every order.

  7. Flat pack box

    There are many ways to make your brand popular, stickers is one of the popular way to make brand popular among people and helps in creating your brand awareness as stickers are easily available and you can design your own logo and then print stickers in it.

  8. Gus

    Hi, thanks for your helpful post ! I guess that when you describe the size of the printing zone for inside label (3×3) you are talking in inches (i hope !). Since I’m french (and you’re aiming the european market) it would be more clear if you put your infos in metric system also !
    Merci beaucoup !

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