When you walk into a retail store, what’s the first thing you notice? Maybe the lighting, the music, or displays – or maybe you make a beeline for that comfy-looking tee folded on the shelf. Regardless of what jumps at you first, it’s all part of the carefully curated atmosphere, which is integral to that store’s brand image.
As an online retailer, it’s much more difficult to create this kind of immersive environment. Yes, your layout can be unique. And yes, you can use a bold theme, vivid product photos, and clever copy. But is that enough to convey who you really are as an ecommerce brand?
Arguably the closest face-to-face touchpoint you get is the unboxing moment. At that point, your customer isn’t just an anonymous consumer on the other side of a computer screen. Your product – your brand – is literally in their hands. So use that moment to really wow them. How, you ask? Think inside the box.
This blog post goes over how you can customize your packages and orders with Printful using pack-ins – fun extras you can add to your orders.
Pack-ins are completely optional, but with the holiday season coming up, now might be a good time to try them out!
Packaging the Printful way
Before your customers open their orders, they’ll notice the packaging. At Printful, we wrap everything with care before sending it off. So you know your order will get to your customers safely. T-shirts are neatly folded and placed into polymer bags. Posters are carefully wrapped up in tissue before going in tubes. Canvases and fragile items are kept safe with bubble wrap.
Go the extra mile with pack-ins
Printful now offers you the chance to customize your orders with pack-ins. A pack-in is something you can add to your orders, like a sticker, business card, or brochure. It’s another way to make your brand stand out among a sea of ecommerce competitors, and an extra wow factor increases the likelihood that your customer will keep ordering from you.
Read on to get the scoop on how pack-ins work and get some ideas on how to incorporate them in your brand.
What pack-ins can you send through Printful?
As for what you can send, be creative! We’ll give you some ideas below, but here are some general rules you’ll have to follow:
- The maximum size is 6”x8”
- The maximum weight is 2 oz
- For now, pack-ins are only available for apparel and most sublimation products (shirts, leggings, tote bags and pillows)
The weight and size are the biggies to keep in mind. Heavy pack-ins will increase the weight of your package, which will also increase shipping costs. So whatever you send, it should be under 2 oz.
Please make sure you follow our pack-in requirements, otherwise we’ll have to send them back to you (at your expense). So if you’re ever in doubt, get in touch and ask if what you want to send is OK! We’d be happy to answer your questions. Watch this video to learn how to contact us.
Sending your customers a little something extra they don’t expect is a great way to delight them and encourage word of mouth marketing. If what you send is really unique or well designed, they’ll want to talk about it and share their unboxing experience.
This is a chance to be creative and set yourself apart from other brands. Here are some ideas.
1. A handwritten card or thank you note
Startup Vitamins is adding notes in their orders for Thanksgiving sales. It’s a really nice way to express your gratitude and send your customers a personalized note.
You could do something similar for your store – say thank you, or wish your customers happy holidays. Maybe even a note “from” Santa Claus, so it’s extra festive.
2. A discount code or special offer
You know your customer is a fan of yours. They’ve already bought some of your stuff, right? So why not give them a discount code to buy more?
3. A business card
This is a simple, nice way to give customers a physical copy of your contact info. They can keep it as a handy reminder for when they’re looking for their next gift (or treat for themselves), or pass it along to friends looking for cool swag.
4. Something fun related to your brand
Give your customers something informative or entertaining that’s related to your brand or store’s theme. For example, if you sell products with dog-related designs, you could include a flyer with dog care tips. Or go with something seasonal, like recipes for homemade hot chocolate or Christmas cookies.
The main point: send your customers something that will engage them.
Stickers are fun and easy to execute – use a service like Sticker Mule to create them.
Tip: This sticker also has a call to action; to send pictures of their order. This is another great wy to engage your customers; ask them in your pack-in to share photos, or follow you on social media.
Pins, friendship bracelets, patches, magnets… There are tons of other fun things you can send your customers. As long as they meet our weight and size dimension requirements, you’re golden for what else you can send.
How much do pack-ins cost?
Pack-ins cost $0.75 per order and $0.85 per day for storage. The $0.75 isn’t visible on your packing slips, and we’ll charge you on the last calendar day of every month for storage. This might not be an amount you’re willing to pay all year round, but it might be worth investing at least during the holiday season.
These stats may be getting repetitive. But repetition is the mother of learning, so here they are again:
- Holiday sales reached $56 billion in 2015
- 46% of consumers will be shopping for holiday gifts online
- In 2015, $4 billion was spent on Cyber Monday and Black Friday alone
Conclusion: the holidays are a major spending season. With the potential to increase sales and drive more traffic, take every chance you get to keep your customers coming back for more.
How do you set it up on Printful?
Once you’ve decided on your pack-in idea and have them made, you send them to Printful where we’ll store and add them to your orders. Mail them to:
Printful Branding Services
19749 Dearborn St.
Chatsworth, CA 91311
Once we’ve received and sorted your pack-ins, we’ll send you an email. And we’ll also send you an email once you’re running low and should refill. We recommend sending enough stuff to last at least a month.
Pack it up, pack it in
In the ecommerce world, customers do judge books by their cover. Or in this case, they’ll judge the product by the package. So make this first impression a good one!
Your unboxing experience is an important part of your brand. It shows your customers you go the extra mile, and it gives them a little something extra they might not have expected. Give them something they can use, learn or get a laugh from, and share.