One of the huge benefits of using Shopify as a platform for your ecommerce store is that it has an app store that offers everything under the sun. However starting out, it can be a little daunting to wade through all of the options. We’ve gone ahead and pulled out the top 8 Shopify apps that we believe will most benefit your online store.
1. Chimpified – manage your email list
Email marketing is a big one. We’ve said it before, and we’ll say it again – email is still the biggest traffic driver over all of the internet. You have to be doing email marketing.
Chimpified is free, and it lets you send out 12,000 emails to up to 2,000 subscribers.
Mailchimp is one of the leaders in email list management, so it only makes sense for it to be integrated with your Shopify account.
2. Email pirate – to build your email list
Ok, so you’re sold on the email marketing. But how do you get those email addresses? Besides keeping the email addresses of your buyers, you can also capture those people, who might be browsing and don’t buy anything.
Collecting emails is a must – Email Pirate lets you make nice opt-in forms. Either regular popups for arriving customers, browsing visitors, or visitors that are about to leave your store.
Though this app isn’t free, we believe it’s extremely useful and necessary.
P.S. there’s also a free tool out there called Sumo Me that does this equally well. Though they don’t have a Shopify app, you can manually install it if you’re ready to do some tinkering with the code. Here’s a tutorial.
3. MaxTraffic – capture abandoning customers
Your visitors will often add a product to their cart, and end up leaving. MaxTraffic lets you understand their behavior, and offer them the right offer at the right time. For example, they’ve added an item to their cart, proceeded to check out, and then they see the shipping costs. Before they leave, show them a free shipping notification. You’ll end up converting more visitors in the end.
4. Klayvio – email marketing
As we said, email is huge and necessary. Klayvio lets you create custom email campaigns, like sending out abandonned cart emails, first buyer thank you emails, newsletters and more.
In its reporting it also shows you how much these specific campaigns are driving in terms of sales, showing you what you should be focusing on. They boast an average of 25% increase in sales for stores that start using Klayvio.
5. Yotpo – social reviews
Reviews on your store act as social proof. Us humans are social creatures with herd instinct – if others are doing it, it must be good! Or if no one else is doing it, there must be something wrong. That’s why it’s so important to have social proof that let other people know what they thought of your (hopefully) awesome product.
Yotpo is also used by MixedMade, a really cool Shopify store that sells spicy honey. You can see it in action.
6. Vantage – metrics + data analysis-based Facebook ads
Vantage is interesting because it collects your store’s data, and turns it into actionable advertising options for you. If you’re ready to put some money into Facebook ads but don’t quite know where to start, then this is an excellent option. (and do check out our “How to do Facebook retargeting” post).
But heads up, though their Shopify page says it’s free, there are in-app purchases involved if you want to take advantage of some of the premium features.
7. Sumall – your store’s analytics
This is a nice, free app, that gives you more analytics than Shopify itself. It also lets you assign different tasks to your graph. For example, what happened on a certain date, that explains why there was a sudden jump in traffic (Started an ad campaign? Got featured somewhere?).
8. Plug-in SEO
Also a free tool that scans your store for problems with your SEO. It also shows you if it’s worth fixing, and even gives you some tips as to how to go about that. Simplicity is key, and that can definitely be said about this app.
9. Nosto – smart product recommendations
Nosto helps increase order value by upselling your existing customers based on smart recommendations. They’ll identify what type of buyer you are, offer products based on what’s popular, or what’s complimentary to what’s already in your cart.
10. Printful – print on demand drop shipping
Of course we’ve got to mention Printful. Because how else would you be able to completely automate your online store? Printful will print and ship every order that comes into your store, completely automatically.
Did we miss any? Let us know in the comments!