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10 best Shopify apps to boost your ecommerce store

By Julia Gifford - Reading time: 3 minutes

One of the huge benefits of using Shopify as a platform for your ecommerce store is that it has an app store that offers everything under the sun. However starting out, it can be a little daunting to wade through all of the options. We’ve gone ahead and pulled out the top 8 Shopify apps that we believe will most benefit your online store.

1. Chimpified – manage your email list

Mailchimp screenshot

Email marketing is a big one. We’ve said it before, and we’ll say it again – email is still the biggest traffic driver over all of the internet. You have to be doing email marketing.

Chimpified is free, and it lets you send out 12,000 emails to up to 2,000 subscribers.

Mailchimp is one of the leaders in email list management, so it only makes sense for it to be integrated with your Shopify account.

Check it out.

2. Email pirate – to build your email list

Email pirate screen shot

Ok, so you’re sold on the email marketing. But how do you get those email addresses? Besides keeping the email addresses of your buyers, you can also capture those people, who might be browsing and don’t buy anything.

Collecting emails is a must – Email Pirate lets you make nice opt-in forms. Either regular popups for arriving customers, browsing visitors, or visitors that are about to leave your store.

Though this app isn’t free, we believe it’s extremely useful and necessary.

Check it out.

P.S. there’s also a free tool out there called Sumo Me that does this equally well. Though they don’t have a Shopify app, you can manually install it if you’re ready to do some tinkering with the code. Here’s a tutorial.

3. MaxTraffic – capture abandoning customers

MaxTraffic screenshot

Your visitors will often add a product to their cart, and end up leaving. MaxTraffic lets you understand their behavior, and offer them the right offer at the right time. For example, they’ve added an item to their cart, proceeded to check out, and then they see the shipping costs. Before they leave, show them a free shipping notification. You’ll end up converting more visitors in the end.

Check it out.

4. Klayvio – email marketing

Klayvio screen shot

As we said, email is huge and necessary. Klayvio lets you create custom email campaigns, like sending out abandonned cart emails, first buyer thank you emails, newsletters and more.

In its reporting it also shows you how much these specific campaigns are driving in terms of sales, showing you what you should be focusing on. They boast an average of 25% increase in sales for stores that start using Klayvio.

Check it out.

5. Yotpo – social reviews

Yotpo screen shot

Reviews on your store act as social proof. Us humans are social creatures with herd instinct – if others are doing it, it must be good! Or if no one else is doing it, there must be something wrong. That’s why it’s so important to have social proof that let other people know what they thought of your (hopefully) awesome product.

Check it out. 

Yotpo is also used by MixedMade, a really cool Shopify store that sells spicy honey. You can see it in action.

6. Vantage – metrics + data analysis-based Facebook ads

Vantage screen shot

Vantage is interesting because it collects your store’s data, and turns it into actionable advertising options for you. If you’re ready to put some money into Facebook ads but don’t quite know where to start, then this is an excellent option. (and do check out our “How to do Facebook retargeting” post).

But heads up, though their Shopify page says it’s free, there are in-app purchases involved if you want to take advantage of some of the premium features.

Check it out. 

7. Sumall – your store’s analytics

Sumall screen shot

This is a nice, free app, that gives you more analytics than Shopify itself. It also lets you assign different tasks to your graph. For example, what happened on a certain date, that explains why there was a sudden jump in traffic (Started an ad campaign? Got featured somewhere?).

Check it out.

8. Plug-in SEO

Plug in SEO screen shot

Also a free tool that scans your store for problems with your SEO. It also shows you if it’s worth fixing, and even gives you some tips as to how to go about that. Simplicity is key, and that can definitely be said about this app.

Check it out.

9. Nosto – smart product recommendations

Nosto screenshot

Nosto helps increase order value by upselling your existing customers based on smart recommendations. They’ll identify what type of buyer you are, offer products based on what’s popular, or what’s complimentary to what’s already in your cart.

Check it out.

10. Printful – print on demand drop shipping

Printful screen shot

Of course we’ve got to mention Printful. Because how else would you be able to completely automate your online store? Printful will print and ship every order that comes into your store, completely automatically.

Check it out. 

Did we miss any? Let us know in the comments!

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  1. Dmitrii

    Great list of useful plugins!

    I am a member of Elfsight team and would like to add one more app. We’ve just developed a new version of Instagram plugin InstaShow for Shopify. Promote your brand and grow its popularity with 50+ amazing features and 10 ready-made color schemes.

    You can check all InstaShow advantages by trying its Online Demo: https://elfsight.com/instagram-feed-instashow/shopify/ .

  2. Marija

    Hey, such a good list of the apps for your Shopify store. I completely agree that for a starter tons of apps, themes and customizations can be throughly overwhelming. However, as a person who works now very closely with Shopify I can tell that testing different options and looking for free trials is the best way of finding something what would be the best for your shop. For instance, the company where I am working at (microapps.com) offers free trial for most of their apps. Also if you want to try upgraded plan and see how that fits your needs you can do it too just by contacting our support. I am sure that in this way your Shopify store can be developed in the best way.

  3. Paweł Pawlicki


    I try to move my online store globalshop.me from Presta to Shopify https://ukrainian-shop.myshopify.com.
    I’m looking for a tool helpful in measuring my shop results: selling, traffic, adwords etc. in a quick way. I prefer to use mobile devices so it has to be compatible with them.
    Could you recommend me something? I don’t need something like Google Analytics or Adwords, I have already used them. It should be something equipped with all those features.
    I have recently found pretty good app called SimplyTick – https://apps.shopify.com/simplytick. Have you ever tried it? It will be nice if you download this app and share the feedback if there is a something better than this one.

    Thanks a lot!

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