It seems that the number one thing on every retailer’s mind is how to get more sales and boost revenue. Different meetups and conferences are just some of the ways you can learn about the newest industry tips and tricks. So no wonder there’s always such high attendance at the IRCE – Internet Retailer Conference and Exhibition – every year.
The IRCE 2017 brought together eager minds that are ready to learn and knowledgeable experts who are ready to share their experiences and wisdom. Some of us from Printful were there and now we have a few things to share with you. Keep reading to learn about the 5 marketing tactics you must try for your store in 2017. Continue reading
This is a guest post by ecommerce consultant Patrick Rauland.
Google has 77% of all searches. And because of their huge reach, common advice is to optimize your site for Google. While ranking well on Google (also known as SEO) is definitely a great way to get traffic, it leaves out one crucial factor: where the customer is in their journey to purchase.
Google may be king, but, depending on where a customer is in their buying process, they may not even do their initial search there:
- Somebody looking for a gazebo might go straight to Home Depot
- Somebody looking for inspiration might go to Pinterest
- Somebody who doesn’t know what they want might look for expert advice on an online forum
So, if you’re only thinking about Google, you might miss out on interested customers who don’t know you exist. In order to truly find where a customer is in their journey, you need to think about what questions the customer is asking and where they might turn for answers.
If you can’t seem to wrap your head around the frenzy of disappearing stories, don’t worry, you’re not alone! The plethora of options and the war of the platforms, namely Snapchat, Instagram and Facebook, has marketers and small business owners baffled as to which platform they should be building a presence on. Choose one? All three? We’re going to get to the bottom of the multiple-disappearing-story-choice conundrum.
Printful offers products by many different brands, giving you plenty of options to choose from. But sometimes the abundance of choice can become disorienting – which brand should you go with?
The best way to assess the quality of each company’s products is to order samples and then decide which ones you like the most (remember that Printful offers samples at 20% off with free shipping!). But that’s not the only thing that matters. The company’s manufacturing process and business goals can be equally important. And sometimes simply knowing that the company has been around for decades or that it supports a worthy cause can give you that extra bit of assurance that casting your lot with them will be worth it.
So in this blog post, we take a look at some of the apparel companies whose t-shirts you can buy at Printful: Alternative, American Apparel, Anvil, Bella + Canvas, Gildan, Hanes, LA Apparel, and Next Level.
This is a re-published post. It originally appeared on Labs of Latvia.
As the CEO of Printful, the ecommerce drop shipping and fulfillment service, Davis has his work cut out for himself. From managing three offices over two continents, to leading a startup that’s been doubling in growth every year, Davis has to be very particular about how he spends his time to make sure all bases are covered. Here’s how Davis works.