Running ineffective Facebook ads today is more expensive than ever.
Facebook ad prices are increasing every year. The latest report shows that the average cost per thousand impressions (CPM) on the social media giant has grown by 171% since January 2017, while the average CTR has increased by 136%. It doesn’t look like the prices are going down in 2018. And with Facebook’s recent announcement about its news feed updates, who knows how many more changes we can expect.
Small businesses are allocating increased funds to Facebook ads. In fact, digital ad spend grew by 23% in the first 6 months in 2017, and much of this growth is coming from small and local businesses, not big companies.
Simply put, more businesses advertise online, which leads to bigger competition. As a result, advertisers must pay more to outbid competitors and reach their potential buyers.
That said, running ads that don’t resonate with the audience is extremely costly today.
In this post, I’ll show you how to quickly spot whether your Facebook ads are underperforming and you’re reaching the wrong audiences. So that you can stop throwing your earnings down the drain and start looking for better ways to invest your money.
Another year over, and a new one’s just begun–
It’s been a fantastic 12 months for us here at Printful, and we hope you can look back at the year with the same sentiment. We bet there were goals smashed, challenges met, and lessons learned – all the ingredients of a growing business.
As for us, we’ve taken a few leaps and countless smaller steps forward – now it’s time to take a quick breather and revisit the facts and figures that made our 2017!
With billions of marketing emails being sent and received daily, we can no longer imagine our inboxes without them.
Meanwhile, most retailers can’t imagine their marketing strategies without email. With DMA’s latest email tracking study showing that email brings 30 times ROI on average, it will continue to be a vital communications channel for ecommerce and other industries alike.
However, the world of email will bring significant changes next year – to both marketers and consumers. First of all, 2018 will be marked by the GDPR – a pivotal EU regulation affecting all marketers dealing with European citizens.
Next year we will also see increasing personalization & automation, more interactive, gamified and mobile-responsive emails. As more than 42% of marketers confess to sending irrelevant emails to their audience, the digital society is still struggling with the downsides of email marketing – lack of personalization and value.
Would you like to be among the “good marketers of 2018”? To deserve that title, take these 10 email marketing resolutions to heart – and keep them all year long.
Seems like ages ago, but it was only back in June when we opened a new fulfillment center in Riga, Latvia. Expanding is always exciting, but this time even more so, since with the opening of a location in Europe, we’re also giving our customers access to a whole new market.
We know from experience that breaking into a new market can seem like a daunting task. And launching in Europe has its particular challenges – after all, it’s a part of the world where 742 million people speak 250 different languages. But, as DHL informs, cross-border ecommerce has the fastest growth opportunities in retail with an estimated 1 trillion US dollars in sales by 2021. So the challenges of getting started in Europe are well worth overcoming.
To understand where to kick off your first (or next) big venture, we’ll take a look at these key points:
- The ecommerce situation in Europe
- European markets that are reaping most of the benefits at the moment
- European markets that are about to burst out of their shell
There are over 12 million online stores on the Internet today, and this number is growing every day.
Think about it: whenever a person wants to buy something, he or she has thousands, if not millions, of possibilities where to do it. The competition is tough. But it’s not as tough as you may think.
Only around 5.2% or 65,000 of all online shops generate $1,000 or more per year. That is, while there are millions of shops out there, a small percentage of them actually attract buyers and make a profit.
Getting between the top sellers is not that difficult if you’re ready to go the extra mile and make your visitor’s shopping experience more personalized, seamless, and pleasant than your competitor does it.
That said, here are 26 store improvement ideas from A to Z that will help you get discovered in the online jungle, make shoppers stick around, and, most importantly, finish their purchases.