back to school marketing

5 Things You Can Do for the Back to School Shopping Season

By Nora Inveiss on July 24th, 2017 - Reading time: 3 minutes

Although we might not like to think about it, the summer doesn’t last forever. With just the month of August left, autumn will be here before you know it.

And that means it’s time for kids to get back to school, and for retailers to get ready for the back to school shopping season, the second biggest spending occasion after the winter holidays.

Families are looking to stock up on clothing, school supplies, electronics, and whatever else their kids need for the year ahead. This bodes well for the back to school industry, it’s expected to reach an all-time high of $83.6 billion this year – up from $75.8 billion in 2016.

So settle down and take out your pencils, time for a quick lesson in back to school marketing.

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Running an Online Store – Two Inspirational Ecommerce Success Stories [Video]

By Wes Taylor on July 21st, 2017 - Reading time: 2 minutes

Introducing our very first Printful One-On-One! In this new series, we’ll give you an inside look as two experts sit down together to talk about their ecommerce experience and knowledge. For our debut installment, we bring you a one-on-one interview with two of our customers!

In this 4-part video series we get to watch Dean, owner of Whimsess, and Nathan, owner of Make Love with Food, talk about the ins and outs of running an ecommerce store powered by Printful!

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Data Segmentation – Intermediary Guide to Google Analytics for Ecommerce

By Martins Groza on July 19th, 2017 - Reading time: 10 minutes

When it comes to selling stuff online, the more you know about the specifics of your business, the better your chances of maximizing your profit.

To help you learn as much as you can without investing in costly analytics tools, this post will teach you how to use data segments – one of the more advanced features offered by Google Analytics, which will help you get your hands on in-depth data about your store’s performance, marketing activity results, and user behavior on your website.

This is our second post about using Analytics. In case you’ve missed it or feel like you could do with a recap, feel free to read our beginner’s guide to Google Analytics for ecommerce. Otherwise let’s cut to the chase!

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Email marketing: 4 strategies for better results

By Marianna Zvaigzne on July 13th, 2017 - Reading time: 7 minutes

(If you came here via email – welcome, you’ll soon learn how we made that happen!)

On average, a person receives about 90 work emails a day. A popular statistic that’s circling the web is 122, but that’s actually the number of emails sent and received. Yep, in the internet world, you don’t get what you give. You get more than you want.

And those are just the emails that matter. That doesn’t account for the Promotions and Social tabs in your Gmail account, and Spam is not even worth mentioning.

That’s why writing good, clickable marketing emails is so ridiculously, notoriously challenging. We’re trained to hate spam, we frown at blatant clickbait, we ignore all we find irrelevant. Every promo email opened is a pat on the copywriter’s back.

So, what can you do to nail your next email marketing campaigns? Read this blog post, for starters

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How to increase your social media follower count: the story of We Rate Dogs and quality content that beats paid advertising

By Elina Bumbiere on July 7th, 2017 - Reading time: 7 minutes

We Rate Dogs is nothing short of a worldwide phenomenon. Today its backbone consists of three guys – Matt, Tyler, and John. Back in 2016 when then high-school-aged Matt Nelson (find him on Twitter @matt___nelson) got into a bit of a Twitter feud with a follower, he had no idea that his genuine and quite simplistic response would soon skyrocket and turn into an international bestseller.

Ever seen the “They’re good dogs, Brent” line? Maybe on a t-shirt or a cap? Or perhaps you’re one of the 35 million people who’ve seen the original tweet? Whichever it is, consider yourself lucky – you’ve boarded the internet trend wagon and it’s going to take you on a ride of a lifetime. Continue reading

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