Color Psychology in Ecommerce and Branding

By Ilze Folkmane on November 22nd, 2017 - Reading time: 7 minutes

When it comes to color and ecommerce, nothing’s ever black and white.

For most people visuals matter the most, and your customers are no different. They might not consciously notice the color scheme of your store or catch the exact red hue of the call-to-action button you’ve spent weeks choosing, but their subconscious is hard at work all the time. And there, color takes the cake.

Customers need no more than 90 seconds to make a snap judgment about you and your product. This is true for online shopping in particular, because customers can’t use their other senses to make a decision. What’s more, up to 90% of this judgment is based on color alone.

The human eye can see about 10 million different colors, so choosing a color scheme for your business can seem like mission impossible. It doesn’t help that colors are basically just a pigment of our imagination – each person sees colors a little differently. No wonder that the white/gold vs blue/black dressgate got 4.4 million tweets in just 24 hours.

But don’t worry – there’s a science behind it all that just might help! And that’s why we’re gonna look at color theory, color psychology, and how they can help you get the best out of your ecommerce business. Continue reading

Everything you need to know to prepare the perfect print file

By Julia Gifford on November 16th, 2017 - Reading time: 5 minutes

You’ve set up your store and you’re ready to start earning a profit. But your entire business hinges on this one element – getting the print file just right, so that your design can be displayed in its full glory that your customer will then bask in for the remainder of that garment’s lifetime.

And just when you think you nailed it, an order has come in and it goes to processing, and the unimaginable happens.

Your order’s put on HOLD! *gasp!*

Printing is delayed, and you have to tinker with the design to get the right print file.

I’m here to say you can get it right the first time!

I spoke to Printful’s graphics department to identify the most common errors with print files so that you can avoid them the first time around. These tips focus on print files for our most popular product: DTG-printed t-shirts.

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Holiday Tips and Tricks from ShipStation

By Guest Poster on November 10th, 2017 - Reading time: 4 minutes

Holiday season is just around the corner and this might be one of the busiest and high-demanding times of the year for your company. Many courier services have been preparing themselves to deliver successfully during the holidays and already have their strategy in place. FedEx expects a 10 percent peak from last year, which will make this 2017 holiday season the busiest in their company’s history.

This is a prime time for your company to market your brand while profiting from an influx of holiday orders. So, as customers start their online Christmas shopping months before December, it’s crucial to come up with a strategic plan to optimize your company’s brand and shipping method.

ShipStation can help by organizing your shipment process to be more efficient and equip you with branding tools to provide excellent customer service. Read about it below:

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Peak Season Prep at Printful

By Marianna Zvaigzne on November 9th, 2017 - Reading time: 6 minutes

We’re entering mid-November, a magical time when people are reviewing their end-of-the-year to-do lists while getting into the holiday spirit.

You’ve probably realized by now that retailers both online and off take certain measures to prepare for this frenzy. With each day bringing us closer to Black Friday and Cyber Monday, anyone who’s selling anything is going over their arsenal of peak season provisions.

We’ve also been checking things off our pre-holiday prep list. To put your mind at ease, we’ll be telling you about the most important ones in this blog post. Read on to find out what Printful is doing this holiday season and pick up a few tips for your store while you’re at it.  

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The Top 10 Tictail Apps for Your Ecommerce Store

By Nora Inveiss on November 3rd, 2017 - Reading time: 4 minutes

If you’re looking for an ecommerce platform that’s simple to use, has a sleek, beautiful design, and has an online marketplace where your products have an additional chance of finding their audience, Tictail might be just the choice for you.

To help you with your budding ecommerce business, the platform offers different apps (including an integration with Printful), so here are the top 10 we recommend for your store right now.

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