Francesca Nicasio

Francesca is a writer and content marketer specializing in retail, ecommerce, SMB, and technology. Her work has been featured in Entrepreneur, MarketingProfs, Thought Catalog, and more.

Beginner's handbook

How to Make Money from Home: 35 Viable Ways

By Francesca Nicasio • Reading Time: 25 minutes

Making money from home is no longer a novel concept. The work landscape has shifted tremendously over the last few years as we've advanced in communication apps, online marketplaces, and...

Marketing tips

32 Useful Market Research Tools for Startups and Established Businesses

By Francesca Nicasio • Reading Time: 12 minutes

Market research is crucial for the success of any business, big or small. Before you launch new products or run marketing campaigns, you must study and analyze the market so...

Ecommerce holidays • Marketing tips

5 Black Friday Cyber Monday Predictions for 2021

By Francesca Nicasio • Reading Time: 8 minutes

To say that 2021 is an unpredictable time for retailers would be an understatement. From the Covid-19 vaccine rollout to the rise of the Delta variant and the outbreak of...

Marketing tips

Visual Merchandising in Brick-and-Mortar Retail vs. Ecommerce

By Francesca Nicasio • Reading Time: 7 minutes

There’s a popular saying in the restaurant business: “we eat with our eyes,” which essentially means that the presentation of a dish makes the dining experience. This also holds true...

Ecommerce platform guide

Learn How to Sell on eBay: A Step-by-Step Guide

By Francesca Nicasio • Reading Time: 9 minutes

eBay is a household name and a giant in the ecommerce realm. In 2019, Americans spent $9.79 billion on the site. This makes up a significant chunk of the $2...

Ecommerce platform guide • Marketing tips

eBay SEO: How to Optimize Your Listings and Boost Your Cassini Rankings

By Francesca Nicasio • Reading Time: 8 minutes

With more than 183 million active buyers in 2020, eBay has the power to put your products in front of a vast number of users. It’s also easy to get...

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