Francesca Nicasio

Francesca is a writer and content marketer specializing in retail, ecommerce, SMB, and technology. Her work has been featured in Entrepreneur, MarketingProfs, Thought Catalog, and more.

Ecommerce holidays • Marketing tips

5 Black Friday Cyber Monday Predictions for 2021

By Francesca Nicasio • Reading Time: 8 minutes

To say that 2021 is an unpredictable time for retailers would be an understatement. From the Covid-19 vaccine rollout to the rise of the Delta variant and the outbreak of...

Marketing tips

Visual Merchandising in Brick-and-Mortar Retail vs. Ecommerce

By Francesca Nicasio • Reading Time: 7 minutes

There’s a popular saying in the restaurant business: “we eat with our eyes,” which essentially means that the presentation of a dish makes the dining experience. This also holds true...

Ecommerce platform guide

Learn How to Sell on eBay: A Step-by-Step Guide

By Francesca Nicasio • Reading Time: 9 minutes

eBay is a household name and a giant in the ecommerce realm. In 2019, Americans spent $9.79 billion on the site. This makes up a significant chunk of the $2...

Ecommerce platform guide • Marketing tips

eBay SEO: How to Optimize Your Listings and Boost Your Cassini Rankings

By Francesca Nicasio • Reading Time: 8 minutes

With more than 183 million active buyers in 2020, eBay has the power to put your products in front of a vast number of users. It’s also easy to get...

Ecommerce holidays

Black Friday Cyber Monday Predictions 2020: What to Expect and How to Get Ahead

By Francesca Nicasio • Reading Time: 7 minutes

You don’t need a crystal ball to tell you that Black Friday Cyber Monday will be completely different this year. With more people working from home and consumers being extra...

Ecommerce platform guide • Marketing tips

Etsy SEO: 5 Must-Do Steps to Help You Get Found on Etsy

By Francesca Nicasio • Reading Time: 13 minutes

Note: The term ‘Etsy’ and other Etsy graphics are trademarks of Etsy, Inc. This article is not endorsed by Etsy. Do you feel invisible on Etsy? Are you having trouble...

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