Una Berzina-Pudule

Una is an SEO content marketing specialist with a knack for linkbuilding, SEO-friendly copywriting, and building stunning landing pages. In her spare time she's an avid reader, and keeps close tabs on all things social media and mental health.

Beginner's handbook

How to Sell Art Online and Make Money: Passive Income for Artists

By Una Berzina-Pudule • Reading Time: 8 minutes

Note: The term ‘Etsy’ and other Etsy graphics are trademarks of Etsy, Inc. This article is not endorsed by Etsy. Long gone are the days of the starving artist stereotype!...

Beginner's handbook

How to Start an Online Business in Canada with Print-On-Demand Drop Shipping

By Una Berzina-Pudule • Reading Time: 8 minutes

Side hustles and working from home have gained a whole new value in 2020, making this the right time to start your online business. And one of the best markets...

Marketing tips

How to Set Your Store Up for Success with Conversion Rate Optimization

By Una Berzina-Pudule • Reading Time: 6 minutes

During 2018–2019, the average ecommerce conversion rate on a global scale was 2.9%. That means less than 3 out of every 100 online store visitors made a purchase. That can...

Ecommerce platform guide • Marketing tips

Amazon SEO: How to Optimize Your Listings and Rank Higher

By Una Berzina-Pudule • Reading Time: 9 minutes

Learn how to optimize your Amazon listings, perform product keyword research, and more Amazon SEO hacks.

Marketing tips

What Is SEO and How It Works—a Beginner’s Guide [Free SEO checklist inside]

By Una Berzina-Pudule • Reading Time: 12 minutes

As of this year, 51% of shoppers turn to search engines to look for inspiration for their next purchase. For US shoppers, the first stop on their shopping journey is...

Beginner's handbook • Marketing tips

Beginner’s Guide on How to Price Your Products Online

By Una Berzina-Pudule • Reading Time: 7 minutes

Pricing your products can seem intimidating. And for a good reason—deciding on a product price is one of the factors that determine how well your online store performs among competitors,...

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