Ecommerce dates and holidays in Q1
The first quarter of the year is about reconnecting with the customers who discovered your store during the 2023 holiday shopping season. This is the time to build relationships with your customers and encouraging loyalty.
January
New Year’s Day, January 1
Target audience: customers around the world
New Year’s Day isn’t just a calendar flip, it’s a symbolic fresh start that millions embrace.
The week leading up to New Year’s is a goldmine for marketers. Why not create a “New Year, New You” campaign featuring products that can help your customers stick to their resolutions? From fitness apparel to planners and calendars, offer bundles that make achieving 2024 goals more attainable. Consider adding limited-edition New Year’s prints or designs to your Printful products. Timely flash sales or a resolution-related contest could add some zest to your campaign.
For the first week of the new year, you could also build your marketing campaigns around New Year’s resolutions, bucket lists, and 30-day challenges.
Science Fiction Day, January 2
Target audience: Fans of the sci-fi genre, books, movies, games, and comics
Let’s make it interstellar! Consider offering limited-time sci-fi-themed merchandise that taps into iconic scenes or phrases. A “Caption This!” social media contest, where you post sci-fi scenes and ask for creative captions, can also ramp up engagement. The winners could receive discounts or exclusive sci-fi merch. You could also collaborate with a sci-fi influencer or commentator to co-create a product line or host a giveaway.
National Sticker Day, January 13
Target audience: artsy people, families with kids
Every sticker tells a story. This is a day to celebrate all things stickers, from sharing them with friends and family to getting them custom printed.
Learn More: 39 Sticker Ideas: Get Inspired and Design Your Own
National Hat Day, January 15
Target audience: anyone who wears hats
National Hat Day is perfect for promoting hats on your store, launching new designs, or adding hats as a new product.
Martin Luther King Jr. Day, January 15
Target audience: Americans
This is a federal holiday in the US, marking the birthday of Martin Luther King Jr., a spokesman for the Civil Rights Movement who fought for racial justice in the United States.
To engage with your customers, as well as show your support and inclusivity, consider a marketing campaign and special offers celebrating kindness and equality.
Get to Know Your Customers Day, January 18
Target audience: you (surprise!)
No day to get to know your customers like, well, Get to Know Your Customers Day. It’s held annually on the third Thursday of each quarter.
Instead of communicating with your customers through offers and promos, on this day, let them take the stage. Engage your customers through interactive sessions, surveys, or social media polls, asking insightful questions about their preferences, needs, and experiences with your brand. Create open lines of communication where customers feel valued and heard, encouraging them to share their honest thoughts, feedback, and suggestions. Consider hosting a live Q&A session or a virtual meet-and-greet to foster a sense of community and belonging among your customers.
National Cheesy Socks Day, January 21
Target audience: quirky sock lovers
Who doesn’t love fun sock patterns? National Cheesy Socks Day is about honoring these quirky accessories and showing off your taste. Promote your sock products or show off your favorite pair as you proudly wear them at home, outdoors, or to the office.
National Pie Day, January 23
Target audience: people in the US and pie lovers all over the world
The American Pie Council (yes, it’s real!) preserves the American pie-loving heritage through hobbies and trade. Cook up some pie designs for your US-based audience and other people who appreciate a good pie.
National Compliment Day, January 24
Target audience: everyone
No day for spreading love like National Compliment Day! Kick off this kindness-infused unofficial holiday by saying thank you to your wonderful customers and perhaps offer them some positive designs.
National Spouse’s Day, January 26
Target audience: couples
Besides Valentine’s Day, National Spouse’s Day is the only other public holiday that reminds couples to appreciate one another by giving them flowers, gifts, and their time. Remind your customers to surprise their loved ones on this special day, and promote your products as gifts for the occasion.
Australia Day, January 26
Target audience: Australians
Australia Day celebrates the achievements of Australia throughout history. On this day, many Australians will enjoy BBQs, attend parades, performances, fireworks, and join various contests.
Mark this day on your holiday calendar to show love to your Australian audience by creating special Australia Day offers.
February
Black History Month, throughout February
Target audience: people around the world
Black History Month originated in the US for commemorating achievements by African Americans in US history, but currently, it’s celebrated all over the world. Use this month to show some love and support to your customers.
Groundhog Day, February 2
Target audience: people in the US and Canada
According to this tradition, on February 2, groundhogs wake from their winter slumber to peek out of their burrow. If the groundhogs see their shadow, they go back inside, which predicts 6 more weeks of winter. If they don’t—spring will come early.
Even though Groundhog Day isn’t an official holiday, it’s a good opportunity to run fun promotions on your store.
Grammy Awards, February 4
Target audience: music lovers
The Grammy Awards is a global music event that celebrates musical achievements of the past year. This year it’s happening for the 66th time!
The Grammys are a great opportunity to connect with your audience and grow your brand recognition. Start a conversation with your customers about who’s going to win in certain categories or even run a little giveaway.
National Pizza Day, February 9
Target audience: pretty much everyone
Who doesn’t love pizza? If you have items in your store that are pizza-themed, this is the time to promote them. Sweatpants covered in pizza slices with extra cheese? Yes, please!
Chinese New Year, February 10
Target audience: the East Asian and the Southeast Asian communities, people around the world who follow the Chinese zodiac
The Chinese New Year is a festival that begins on the second new moon after the winter solstice and ends on the full moon 15 days later.
The festival marks the start of the new year, and each year is assigned one of the 12 traditional zodiac animals. 2024 is the year of the dragon. Specifically, the year of the Wood Dragon. Each year also includes one of the 5 elements: metal, water, fire, wood, and earth. Wood represents creativity and imagination, and that’s something you can also incorporate into your marketing campaigns.
Super Bowl LVIII, February 11
Target audience: National Football League (NFL) fans
The Super Bowl is the culmination of each NFL season. For many, the annual championship game is the sporting event of the year. 1 in 4 Americans say the day after the Super Bowl should be declared a national holiday.
You don’t have to sell football-related products to target this event. Play around with the theme—share social media photos, offer a discount code, or let your audience know which team you’re rooting for.
Note that the NFL has trademarked the term “Super Bowl” but you can call it “the big game.”
Galentine’s Day, February 13
Target audience: Parks and Recreation fans, friends everywhere
Galentine’s Day (“Gal” + “Valentine”) is the invention of Leslie Knope from the well-known TV show “Parks and Recreation.” It’s an unofficial holiday for gal pals to celebrate themselves and each other.
Even though Galentine’s Day was created by a fictional character, it has become a part of the real world as well. The internet is full of Galentine’s Day party ideas, so pick what best suits your brand values and treat your customers to a good Galentine’s Day campaign or discount!
Valentine’s Day, February 14
Target audience: people around the world
Valentine’s Day is a celebration of love and romance. And even though people usually give romantic gifts on this day, you can encourage your audience to celebrate friendships and other meaningful relationships, too.
Think outside of the box when preparing this year’s Valentine’s Day marketing campaigns. Instead of offering yet another discount code, consider creating a Valentine’s Advent calendar. Use it as a 14-day marketing campaign that celebrates all kinds of love.
Singles Awareness Day, February 15
Target audience: Single people
Think of Singles Awareness Day as the celebration of self-love and independence. It’s the day when those not entangled in the strings of romance can embrace and flaunt their solo status. For this quirky holiday, consider rolling out merchandise that beams with self-love and humor—think witty slogans and empowering quotes. Add this date to your sales calendar and create funny, witty, or heartwarming products for those who embrace being single during this time of year.
Family Day, February 19
Target audience: Canadians
February 20 is Family Day in Canada. This day’s a federal holiday when people celebrate the importance of family time for people and their local communities. It’s not a huge spending occasion, yet it’s an event you can use to communicate your brand values and celebrate by promoting mugs and blankets for a cozy night in with the family.
Presidents’ Day, February 19
Target audience: Americans
This federal holiday marks the birthday of the first US president, George Washington. President’s Day also celebrates Abraham Lincoln, whose birthday was also in February. Create merch for your American audience and celebrate together with a marketing campaign.
Love Your Pet Day, February 20
Target audience: pet owners
Every day is a day for loving your pet (duh!), but February 20 gives your customers an official excuse to flood social media with pictures of their cute companions. Create a vibrant, interactive social media campaign—maybe a “Paws and Pose” photo contest where pet owners can share the cutest snaps of their furry friends. Offer exclusive discounts or freebies to the winners, or even feature their pets in your next product design. By indulging in the universal love for pets, you not only increase customer interaction but also create a fun loving atmosphere around your brand, making it memorable for pet lovers.
National Retro Day, February 27
Target audience: anyone who enjoys feeling nostalgic
Remember the days before memes, iPhone selfies, Netflix, and Spotify? What about denim overalls and vintage sweaters, worn unironically? Promote National Retro Day with some funky designs to give your customers a good, nostalgic ache for the times when heartbreak meant losing at Tetris or accidentally starving a Tamagotchi. By tapping into the sentimental value of the good ol’ days, you can offer your customers not just products, but a sweet stroll down memory lane.
March
National Grammar Day, March 4
Target audience: language enthusiasts
Grammar police unite! It’s the one day a year when it’s acceptable to correct your friends and family on their misuse of “its” and “it’s.” Just kidding. Sort of. This is a fantastic opportunity to design merchandise that’s witty and educational, featuring clever grammar jokes, amusing puns, and handy tips that appeal to the logophiles among us. Think t-shirts with playful slogans like “You had me at the proper use of ‘you’re’” or mugs adorned with humorous-yet-informative grammar rules.
National Dress Day, March 6
Target audience: fashion enthusiasts
If you offer dresses or any accessories on your online store, this day is definitely worth marking on your marketing calendar. Run a flash sale to generate more sales or a giveaway to raise brand awareness.
International Women’s Day, March 8
Target audience: supporters of the movement
International Women’s Day celebrates women’s equality and contributions to the world. If this message is important to your brand, be sure to celebrate it. Tell your story, share a friendly discount, or run a charity campaign to support local or international communities.
Holi Festival, March 8
Target audience: Hindus across India and other South Asian countries
Holi is the traditional Hindu festival of colors that celebrates love, fertility, and the advent of spring. The Holi festival is also referred to as the “festival of love.” On this holiday, people join a parade and throw colored powder on themselves, their friends, and complete strangers—all in the name of love. Use this holiday to spread love with a colorful GIF or a discount.
Mother’s Day, March 10
Target audience: the UK
Mother’s Day is widely celebrated all over the world. While the rest of the world celebrates in May, March 10 is the day the people in the UK send their mums a big bouquet of love.
We should show our moms how much we appreciate all they’ve done for us all year round. However, on Mother’s Day, moms should receive an especially big thank you. Create Mother’s Day cards, apparel, or lovely jewelry, and launch a Mother’s Day marketing campaign—every mom deserves to know how special they are!
Oscar Night, March 10
Target audience: film lovers
The Academy Awards ceremony is one of the biggest events in the film industry. Use #Oscars2024 to talk about movies with your followers on social media, or share comments about the show to help you grow brand awareness.
White Day, March 14
Target audience: people in China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam
In many Asian countries, women celebrate Valentine’s Day by giving chocolates and handmade gifts to their boyfriends, teammates, and friends. A month later, on March 14, the men return the gesture.
On this day, online shoppers go after custom-made apparel, accessories, and jewelry. If you sell any of these, White Day is good for targeting customers (existing or potential) in Southeast Asia.
National Pi Day, March 14
Target audience: people passionate about math
Not to be confused with Pie Day, Pi Day is for celebrating the mathematical constant of π. It’s celebrated on March 14 (3/14) because 3, 1, and 4 are the first three digits of π. Show some love by creating a contest and offer a free product or a discount code as a prize!
St. Patrick’s Day, March 17
Target audience: people of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand
St. Patrick’s Day is a celebration of Ireland’s heritage and culture that usually involves parades and festivals. On March 17, people make an effort to wear shamrock-shaped accessories or anything green, really.
St. Patrick’s Day creates a great opportunity for marketing campaigns and allows you to tap into a $5.6 billion market. However, be cautious with your promos and don’t overdo it—some think St. Patrick’s Day is becoming too commercial and misrepresents the Irish.
International Day of Happiness, March 20
Target audience: everyone
The International Day of Happiness was created by The General Assembly of the United Nations. This day emphasizes the relevance of happiness as a universal goal in human lives and even has its own website.
To celebrate, kick off some happy discounts and ask your audience to share some cheerful stories with you in exchange for a chance to get featured on your website or social media platform.
First Day of Spring, March 20
Target audience: people in the Northern Hemisphere
This event marks the first day of astronomical spring in the Northern Hemisphere. Cheer up your sun-deprived customers with a promotion. This is also a great opportunity to draw attention to seasonal products.
Holi Festival, March 25
Target audience: Hindus across India and other South Asian countries
Holi is the traditional Hindu festival of colors that celebrates love, fertility, and the advent of spring. The Holi festival is also referred to as the “festival of love.” On this holiday, people join a parade and throw colored powder on themselves, their friends, and complete strangers—all in the name of love. Use this holiday to spread love with a colorful GIF or a discount.
Easter (Holy Week), March 24–March 31
Target audience: countries where Easter is observed
Holy Week in 2024 starts on Palm Sunday, March 24, and ends on Holy Saturday, March 30, with Easter Sunday following on March 31. Here’s a quick rundown of the dates:
Good Friday, Holy Saturday, Easter Sunday, and Easter Monday commemorate the events leading up to the resurrection of Jesus Christ. Easter is often considered a more important Christian holiday than Christmas and it’s not as commercial.
However, with every passing year, business owners invest more time in preparing spring sales around Easter, offering special deals on clothing, seasonal decor, and home goods.
Ecommerce dates and holidays in Q2
As the weather gets warmer in the second quarter of the year, we spend more time outdoors, making travel, festival, and wedding plans.
While that’s a common scenario for people living in the Northern hemisphere, people living in the South (like Australians) are actually gearing up for the winter. Pick your campaign themes wisely!
April
April is National Decorating Month and an ideal time to promote your home & living products. This is the time when people are keen on refreshing their living spaces, eager to infuse vibrancy and warmth into their homes after the long, dreary winter. Capitalize on this spirited month by highlighting your range of home & living products, from eclectic wall art to cozy throw pillows, lush towels, and new drinkware.
April Fools’ Day, April 1
Target audience: people in the West
Most people are used to being on their toes on April 1—the day of pranks and hoaxes.
It’s a golden opportunity to connect with your audience in a more informal, lighthearted manner. Utilize this day to not only showcase your brand’s funny bone but to also create buzz around your products. Consider launching seemingly “outrageous” products with a twist, or advertise “unbelievable” deals that actually have a kernel of truth to them.
You could also create funny and captivating content, be it pranks, memes, GIFs, or short videos, and share them on your social media platforms to drive engagement and give your audience a good chuckle.
National Sibling Day, April 10
Target audience: siblings
Celebrated around the world, Sibling Day honors the unique relationship among siblings. Like Mother’s and Father’s Day, Sibling Day is perfect for spoiling your brother or sister with gifts or an invitation to spend some quality time together.
It’s all about tailoring your offer for the occasion. Personalized or matching items like “best brother/sister ever” or “brother/sister of the year” are perfect products to promote on this day.
on this day.
Eid al-Fitr, April 10–12
Target audience: Muslims
Eid al-Fitr is a Muslim holiday celebrated around the world that marks the end of the month-long fasting during Ramadan. On this day, create promotions around people coming together enjoying meals.
National Pet Day, April 11
Target audience: animal lovers in the US
Even though it’s similar to the Love Your Pet Day, the National Pet Day emphasizes supporting organizations that help animals in need.
You can use National Pet Day as an opportunity to connect with your customers. Show the pets behind the brand or share your thoughts on why this day matters to you. You can also market pet-themed product designs for your animal-loving customers or highlight organizations you wish to support.
Coachella Festival, April 12–19
Target audience: Music and arts lovers, people in the US
The Coachella Festival is one of the biggest, most famous, and profitable music festivals in the world. Held annually in California, it gathers many talented artists. If you sell items that can be marketed for festivals like these, prepare your store and offer some hot discounts!
Get to Know Your Customers Day, April 17
Target audience: you
No better day for polls and Q&As like the Get to Know Your Customers Day! This holiday is held every three months, and each date marks a time in the quarter to stay up to date with what your customers are into.
Earth Day, April 22
Target audience: people who support environmental protection
April 22 marks the anniversary of the environmental movement founded in 1970. On this day, countries around the world hold events to support environmental protection.
If this cause is important to you and your business, let your customers know about it. Share your thoughts, a personal story, introduce a product that supports the movement, or create a charity campaign.
World Book Day, April 23
Target audience: book lovers
Books are a really engaging topic for social media. Book lovers adore talking about their favorites and current reads. Create polls, quotes, lists, and ask your audience what they’d like to share.
If you discover your audience would buy apparel related to books, offer these products in your store. Just be sure to follow copyright and trademark guidelines.
International Dance Day, April 29
Target audience: dancers
This day is created by the International Theatre Institute, a partner of UNESCO. If you and your audience appreciate a good dance, April 29 is the perfect day for launching new products, or celebratory discounts.
Honesty Day, April 30
Target audience: people in the US
Honesty Day is celebrated in the US and centers on cherishing honesty in all relationships, personal or business. On this day, encourage your customers to share what honesty means for them, and perhaps challenge yourself to share a story of your own.
May
Mental Health Awareness Month, throughout May
Target audience: people in the US
In the US, May is Mental Health Awareness Month. Engage with your customers on social media to let them know what Mental Health Awareness Month means to you. It’s a sensitive yet important topic, so share your feelings and let your customers know you’re there for them.
Brothers and Sisters Day, May 2
Target audience: brothers and sisters
This holiday is about connecting and celebrating the special bond brothers and sisters have. Be careful not to mistake this holiday with National Sibling Day, as Brothers and Sisters day was created to particularly celebrate the relationship between brothers and sisters.
On this day, promote 2-for-1 deals, offer discounts, and ask your customers to share heartwarming stories about their brothers and sisters.
National Space Day, May 3
Target audience: everyone
Gather your space-loving customers! The National Space Day was created to promote science, technology, engineering, and math to inspire all of us in the pursuit of knowledge and progress.
Follow in the footsteps of other brands to create hype around your products. For example, during National Space Day, use space-themed images, backgrounds, and emojis in your social media marketing.
Star Wars Day, May 4
Target audience: Star Wars fans
If you and your audience dream about traveling to a galaxy far, far away, this is probably one of the most important ecommerce sales days to add to your ecommerce holiday calendar. Kick it off with some fresh designs, Star Wars puns, or a Star Wars-themed email campaign.
May the 4th be with you!
Cinco de Mayo, May 5
Target audience: Mexicans, Mexican Americans
Cinco de Mayo is celebrated in parts of Mexico and the United States to honor the Mexican army victory over France in 1862.
May 5 is a day to celebrate the beauty of Mexico, its delicious cuisine, and rich culture. If this date is important to your target audience, with a bit of creativity, you can tailor holiday promotions to suit your business.
Europe Day, May 9
Target audience: Europeans
The idea for Europe Day was brought to life by Robert Schuman, former French statesman and activist. This day celebrates peace and unity in Europe, mostly through political debates and events to raise awareness about the role and history of the European Union. To celebrate, promote Europe-themed designs, or launch a free shipping campaign to Europe.
Eurovision Song Contest Finale, May 11
Target audience: Europeans
Eurovision is the biggest song contest in Europe where each participating country nominates one artist to represent them. It’s known for impressive costumes and performances. The 2023 winner was Loreen from Sweden who wowed audiences with her hit song “Tattoo.” This year, Eurovision will take place in Malmö, Sweden.
Create a guessing game on who’s going to take the crown this year, or start a discussion about the best costumes.
Mother’s Day, May 12
Target audience: people in the US, Canada, most European countries, Australia, New Zealand, India, China, Japan, the Philippines, and South Africa
While the UK celebrates Mother’s Day in March, the rest of the world does it two months later. Just like in the UK, Mother’s Day is an important holiday. In fact, it’s the third biggest spending holiday in the US.
This year, go the extra mile and put together heart-warming campaigns that celebrate the most important women in our lives—our moms. Remember that Mother’s Day isn’t celebrated on the same day around the world, so do your research before running promotions.
National Love a Tree Day, May 16
Target audience: people in the US, nature lovers
National Love a Tree Day is a day for letting your hippie flag fly. Going out, hugging all the friendly neighborhood trees is the way to go on May 16, so don’t forget to kick it off with some plant-loving designs.
Victoria Day, May 22
Target audience: Canadians
Victoria Day is a Canadian public holiday that honors Queen Victoria’s birthday. Most cities in Canada mark this day with outdoor events and fireworks.
Celebrate this day with your customers by offering a small discount or free shipping to Canada.
National Wine Day, May 25
Target audience: wine lovers
National Wine Day is for pouring a glass of your favorite chardonnay or bordeaux, and there’s no doubt your adult customers will appreciate it as well. It’s a good day to offer gifts for foodies and wine lovers, like embroidered aprons. Don’t forget to send thank you cards to your dinner party guests!
Memorial Day, May 27
Target audience: Americans
Memorial Day is a federal holiday in the United States to remember and honor the people who lost their lives serving in the United States Armed Forces.
Be cautious when creating campaigns around Memorial Day. Before you post that discount code or social media update, take a moment to re-evaluate the tone and nature of your promotion.
National Creativity Day, May 30
Target audience: everyone
Founded in 2018, National Creativity Day is a fairly new holiday. It’s about embracing creativity within oneself and others. On this sales holiday, shoot for personalization and encourage your customers to submit the craziest design ideas they can come up with. It might surprise you with just how creative your customers can get.
National Smile Day, May 31
Target audience: people around the world
National Smile Day is a worldwide celebration of the universal symbol of happiness and positivity—a smile! This joyful day is a sweet opportunity to spread cheer and connect with your customers on a more personal level. It’s the perfect occasion to host a smile-centric selfie contest, inviting your customers to flash their brightest smiles while featuring your products. Encourage participation by creating a unique hashtag like #SmileWith[YourBrand] or #BrandSmilesDay and prompt users to share their joyful moments, spreading positivity and brand awareness.
June
Pride Month, throughout June
Target audience: LGBTQ+ community and its supporters
June is recognized as Pride Month all over the world. It’s an especially good time for kindness and inclusivity marketing campaigns.
World Environment Day, June 5
Target audience: people passionate about saving the environment
The United Nations created World Environment Day to motivate businesses, governments, celebrities, and citizens to pay closer attention to current environmental issues.
If your brand is environmentally conscious, this is a fitting time to promote eco-friendly products.
National Doughnut Day, June 7
Target audience: people in the US, doughnut lovers, people with a sweet tooth
The idea behind National Doughnut Day is to celebrate Salvation Army members who served doughnuts to soldiers during World War I. Currently, this day is celebrated by baking, buying, or just enjoying this sugary treat. Use this day to draw in more traffic with some tasty GIFs or sweet discounts.
Best Friends Day, June 8
Target audience: friends around the world
There’s no clear history behind Best Friend Day, but that doesn’t stop the world from marking the occasion, and people celebrating their friends.
A picnic in the park, a chat over coffee, or engraved “BFFs forever” jewelry are only a few ways your customers can surprise their besties.
International Children’s Day, June 9
Target audience: everyone
International Children’s Day is all about protecting children’s rights and fighting child labor. To show your support on this day, create a social media campaign and offer discounts for kid’s apparel.
American Flag Day, June 14
Target audience: people in the US
Flag Day commemorates the adoption of the US flag and appeals to the patriotic side of all Americans.
This is the time to promote and offer discounts to your customers on anything red, white, and blue.
Father’s Day, June 16
Target audience: people in the US, Canada, most European countries, India, China, Japan
Even though Father’s Day isn’t as widespread as Mother’s Day, it’s still an event to remember and celebrate.
Like with Mother’s Day, different countries celebrate Father’s Day on different dates, so double-check when your target audience celebrates fatherhood.
Juneteenth, June 19
Target audience: Americans
Juneteenth (also known as Freedom Day) celebrates the freedom of the last enslaved people in the US. When this date comes around, be mindful of who your target audience is and what campaigns you’re running.
First Day of Summer, June 21
Target audience: people in the Northern Hemisphere
June 21 marks the beginning of summer in the Northern Hemisphere. It’s a great time to promote flip flops, beach accessories, and swimwear, but pay close attention to customer segmentation—in the Southern Hemisphere, June 21 is the beginning of winter.
International Yoga Day, June 21
Target audience: yogis, fitness and well-being enthusiasts
Yoga is a physical, mental, and spiritual practice that originated in India and took the Western world by storm. If you offer activewear or products that are related to yoga, June 21 is a day you won’t want to miss.
National Selfie Day, June 21
Target audience: anyone who’s into snapping a selfie
Ask customers to share their selfies wearing your products, and offer the most creative one a special prize!
Glastonbury Festival, June 26–30
Target audience: party people
The Glastonbury Festival is one of the biggest UK festivals. It’s five-day-long fun with contemporary music, comedy, theater, a circus, cabaret, dance, and other arts.
Prepare your store with some festival-ready gear: fanny packs, bucket hats, t-shirts, crop tops, and other fun items to make the festival experience for your customers unforgettable!
National Flip Flop Day, June 29
Target audience: people who appreciate a good flip-flop
National Flip Flop Day is held on the third Friday in June. On this day, offer discounts on flip-flops if you sell them, and encourage your followers to share photos of their favorite footwear on social media.
Social Media Day, June 30
Target audience: people on social media
American entertainment and tech media platform Mashable created Social Media Day to celebrate the impact of social media on the whole world. Social media helps us connect and learn, so on this day, engage with your customers by asking how they use social media, and what role it holds in their lives.
Ecommerce dates and holidays in Q3
By this time, summer is in full swing and so are the joys that come with it–outdoor activities, traveling, sightseeing, you name it. By mid-summer, however, people are slowly preparing for the back-to-school season. If you sell back-to-school products, start working on your campaigns early.
July
Canada Day, July 1
Target audience: Canadians around the world
Canadian Independence Day is celebrated with country-wide events like parades, festivals, carnivals, fireworks, and maritime shows.
Whether you’re a Canadian yourself, or you have a customer base in Canada, July 1 is worth adding to your marketing calendar. Similar to Victoria Day, you could treat your customers with free shipping to Canada, or offer a celebratory coupon code.
Independence Day, July 4
Target audience: Americans
No other holiday brings Americans together like the 4th of July. Try livening up your June and July campaigns with some patriotic spirit. If you offer products with US-themed designs, make sure to promote them just in time for this holiday.
National Bikini Day, July 5
Target audience: people who wear bikinis
Since July 5, 1946, women have been hitting the beach in bikinis. National Bikini Day marks the anniversary of the invention of this revealing two-piece bathing suit.
This is a great opportunity to promote any summer marketing campaign that ties in with chilling on a nice beach towel in swimwear.
World Chocolate Day, July 7
Target Audience: chocolate lovers
Chocolate is loved by many; no matter if you’re big or small, there’s a kind of chocolate for all. Dark, milk, white—you name it! This day is a great opportunity to give your customers some sweet discounts or promote choco-themed designs.
World Emoji Day, July 17
Target Audience: emoji enthusiasts
These little icons are everywhere, spreading through our text messages, social media posts, and even business emails.
Today, we can choose from 3,664 emojis—and that number is expected to grow, with an extra 108 new ones to be added in 2024.
On this day, embrace the emoji culture by infusing your marketing campaigns with these colorful icons, experimenting with creative and meaningful combinations to resonate with your audience. Run engaging social media campaigns, asking your customers to describe your products using only emojis or to share their most frequently used emojis.
By embracing the emoji, you not only enhance the expressiveness of your brand communication but also connect with your audience in a more informal and relatable manner.
Get to Know Your Customers Day, July 18
Target Audience: you and your customers
Yes, it’s that day of the quarter again. Reach out to your customers, find out what they expect from you, and learn how you can be the type of business they expect you to be.
National Moon Day, July 21
Target audience: Americans, science enthusiasts
In 1969, NASA astronaut Neil Armstrong became the first person to walk on the moon. You know the rest: one small step for man, and a giant leap for humankind. Celebrate this leap with some space-themed products, like backpacks with galaxy prints, or socks with tiny astronauts on them.
National Ice Cream Day, July 21
Target audience: ice-cream lovers (so, everyone?)
Ice-cream was invented in China a few centuries ago, when people discovered they could freeze dairy products with salt and ice and end up with a delicious snack. Now, what’s better than an ice-cream? A sweet deal you can offer your customers on this monumental day!
International Day of Friendship, July 30
Target audience: people around the world
The world has been celebrating the International Day of Friendship since 2011, when it was introduced by the United Nations. The point of this day is to remind ourselves about the universal necessity for safety, harmony, and peace in a world with never-ending challenges and struggles. Celebrate this day by promoting personalized gifts, and remind your friends how special they are!
August
The first day of school, date depends on location
Target audience: students, teachers, parents
In the Northern Hemisphere, the academic year starts in August or September, and in the Southern Hemisphere, it starts in January or February.
The back-to-school season is filled with exciting reunions and anticipation for the school year. Treat the students, parents, and teachers among your audience with a greeting or a special back-to-school promo.
International Cat Day, August 8
Target audience: cat moms and dads, animal rights supporters
This day was created by the International Fund for Animal Welfare to raise awareness about cat adoption. No matter how tough we might think we are, all of us melt in the paws of our purring four-legged friends. If you’re a cat lover, consider bringing awareness to cat adoption—perhaps your customers have considered getting a new fluffy friend?
Book Lovers Day, August 9
Target audience: book lovers
On this day, book lovers celebrate reading and literature. People are encouraged to put away their smart devices and pick up a book instead.
Even if you don’t sell book-related products on your store, you can use this event to share what you’re currently reading or ask your audience about their favorite books.
National Lazy Day, August 10
Target audience: everyone
This is a guilt-free day anyone can celebrate from their couch. Find out what your customer base does when they “do nothing” and engage with them on social media with #NationalLazyDay and #LazyDay hashtags.
Son and Daughter Day, August 11
Target audience: parents
Son and Daughter Day encourages parents and guardians to pause their busy routines and spend more time with their children. If parents are a part of your target audience, motivate them to treat their children with something special from your store.
National Nonprofit Day, August 17
Target audience: non-profit organizations, volunteers
August 17 is for recognizing nonprofit organizations and their meaningful work. You can use this day to raise awareness about nonprofit organizations: spotlight your favorite nonprofits on your social media, inspire your audience to take part in a nonprofit organization, and do so yourself to show your customers how responsible and socially aware your business is.
World Photography Day, August 19
Target audience: photographers, art lovers
This day is about celebrating photography and all the talented photographers around the world. It’s a good day for promoting wall art and encouraging your talented customers to share their art on social media.
Poet’s Day, August 21
Target audience: poetry and literature lovers
Not to be confused with the slang term used in the UK and Australia to humorously refer to Friday as the last day of the work week, Poet’s Day is dedicated to poets and poetry.
Today you can ask your audience to get creative with words. Do a poetry contest to win prizes from your store like a lovely spiral notebook to note down inspiration.
International Dog Day, August 26
Target audience: dog lovers
Dogs are a man’s best friend, and they deserve their own day. They give us unconditional love, pleasant company, and sometimes make us wonder what happened to that pillow we bought last week.
Are your customers dog or cat people? Engage with them to find out!
Summer Bank Holiday, August 26
Target audience: people in the UK
This is a public holiday that marks the end of summer. The weekend of the Summer Bank Holiday, there’s a lot going on: carnivals, dances, and parades. Celebrate the end of summer with some festive apparel or give your customers a nice discount.
Note that the Summer Bank Holiday is celebrated on the last Monday of August in England, Wales, and Northern Ireland, but Scotland celebrates on the first Monday of August.
Ecommerce dates and holidays in Q4
Many ecommerce brands experience a significant spike in sales in the fourth quarter, which includes major shopping events like Black Friday, Cyber Monday, and the December holiday season. As you jumpstart your holiday preparations for Black Friday Cyber Monday, remember that there are plenty of other fall spending events.
September
Father’s Day, September 1
Target audience: Australians
While the rest of the world celebrates fatherhood on June 20, Australians mark September 4 on their calendars to send special thanks to their fathers. Promote your Father’s day products on your social media. Most social media platforms let you segment your audience by geographical location. By tuning into the Australian calendar and celebrating Father’s Day in September, you not only meet the unique needs of your Australian customers but also extend the seasonality of your Father’s Day merchandise, maximizing its reach and impact.
Labor Day, September 2
Target audience: Americans and Canadians
Labor Day celebrates the social and economic achievements of American workers. It’s a federal holiday with public celebrations such as firework displays, picnics, and barbecues.
Labor Day weekend is often associated with the end of summer. For many retailers and shoppers, it’s time to start planning a new season’s worth of outfits.
Many European, Asian, and Central and Southern American countries celebrate Labor Day on May 1.
International Literacy Day, September 8
Target audience: people all over the world
International Literacy Day, established by UNESCO, underscores the critical role of literacy and education in personal and societal growth. For ecommerce brands, it’s a chance to spotlight and support educational charities and to design meaningful merchandise that reflects a passion for learning and literacy.
Engage your audience by organizing a contest where they can share memorable photos from their first day of school, possibly with a unique hashtag. Consider donating a portion of the proceeds from literacy-themed products to relevant charities, thereby reinforcing your commitment to education and building a brand image rooted in social responsibility and value.
National Grandparents Day, September 8
Target audience: people around the world
This day celebrates the special bond between grandparents and grandchildren. On National Grandparents Day, create heartwarming gifts, like an enamel mug with a heartfelt message like “Grandma’s Hug Headquarters” or “Grandpa of the year.”
For promotions, craft emotional and relatable campaigns, highlighting the irreplaceable role of grandparents in our lives. Encourage your audience to share their fondest memories or lessons learned from their grandparents on social media, creating a cascade of warmth and nostalgia.
National Video Games Day, September 12
Target audience: video game enthusiasts in the US
The gaming industry is one of the fastest-growing in the world, especially since the pandemic, so it’s a good niche to get into right now. Use National Video Games Day to share your favorites and launch merchandise for gaming fans.
National Hispanic Heritage Month, September 15–October 15
Target audience: Hispanic Americans
National Hispanic Heritage Month celebrates Hispanic and Latin American cultures in America. These four weeks are especially important for showing your support and celebrating customers who are a part of these communities.
Oktoberfest, September 21–October 6
Target audience: Germans, Oktoberfest Enthusiasts, Beer Lovers
Oktoberfest is renowned as the world’s premier beer and folk festival, emanating from the vibrant cultural tapestry of Germany. It’s a grand celebration, drawing over 6 million visitors globally each year.
Invoke the celebration’s festive essence by sharing fun, lively content, perhaps snippets of Oktoberfest’s rich history, fun facts, or DIY Oktoberfest recipes. This will help foster a community of enthusiasts eagerly awaiting the festive season. Crafting your campaign with a blend of tradition, fun, and a splash of beer will enthrall your audience, making your brand a part of their Oktoberfest celebration!
This is also probably the best time of the year to promote a custom Shaker Pint Glass.
International Day of Peace, September 21
Target audience: everyone
This awareness day was created by the United Nations and it’s dedicated to shaping the standards for peace all over the world. You can use your social media platforms to raise awareness and show your support to customers around the globe.
First Day of Fall, September 22
Target audience: people in the Northern Hemisphere
Summer’s out—the first day of fall means pumpkin-spice everything, and yes, getting your wardrobe fall and winter ready. If you have customers in the Northern Hemisphere, this is the time to start promoting your fall and winter apparel.
European Day of Languages, September 26
Target audience: Europeans, language enthusiasts
Did you know that there are 24 different languages in the European Union? Celebrate your European customer base with a cheerful social media post and special discounts for shipping to Europe.
World Tourism Day, September 27
Target audience: traveling enthusiasts
The United Nations created this holiday more than 40 years ago to celebrate the joys of traveling. Engage with your customers by asking them to share their favorite travel destinations and stories, or promote products for traveling, like custom fanny packs or spacious backpacks.
Australian Football League (AFL) Grand Final, September 29
Target audience: Australians and football fans
The AFL Grand Final is more than just a game—it’s a cultural phenomenon that unites football aficionados from every corner of Australia. It’s a day steeped in excitement, camaraderie, and intense team spirit, making it an optimal time for ecommerce stores to connect with their Australian customer base and football enthusiasts worldwide.
Show team spirit to your Australian customers by launching discounts or new sportswear.
October
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International Coffee Day, October 1
Target audience: coffee lovers
International Coffee Day celebrates the one drink that helps so many of us combat our inner Monday grouch. Engage with your audience by asking them to share photos of their favorite blends and offer them some personalized magic mugs to enjoy this beloved beverage.
World Vegetarian Day, October 1
Target audience: vegetarians
The North American Vegetarian Society established World Vegetarian Day in 1977. Many people nowadays are giving plant-based diets a go for the sake of variety or to reduce their meat intake for health, environmental, or ethical reasons. Consider creating some special promos on this day or share some veggie GIFs, or even recipes on social media to celebrate.
World Smile Day, October 4
Target audience: people around the world
Harvey Ball, a commercial artist from the US, invented the yellow smiley face. In 1999, Harley created the World Smile Foundation—a charity supporting different causes for children. The foundation created World Smile Day and is dedicated to good deeds.
Harvey’s yellow smiley face has been used in designs for coffee mugs and bumper stickers since the early 1970s, usually in combination with “Have a nice day!”
When creating smiley campaigns, remember that the World Smile Corporation has trademarked “World Smile Day.”
World Teachers’ Day, October 5
Target audience: people around the world
We celebrate all teachers on #WorldTeachersDay. Thoughtful personalized presents will make any teacher feel appreciated for the great work they do.
World Mental Health Day, October 10
Target audience: people around the world
This day is important for raising awareness and fighting social stigma around mental health issues. In some countries like Australia, the whole week is spent promoting the importance of mental well-being.
Show your support by spotlighting awareness campaigns you follow, share your thoughts or stories to your audience, and ask them to join in on the conversation.
Canadian Thanksgiving, October 14
Target audience: Canadians
Thanksgiving in Canada is a family holiday when people give thanks for the past year. Families prepare special meals and dine together.
It’s a great time to thank your customers for trusting and supporting your business.
Boss’s Day, October 16
Target audience: anyone who’s ever had a boss
Celebrated on October 16, Boss’s Day is meant to strengthen the bond between employers and employees.
Office gifts like posters, mugs, and t-shirts make great presents on occasions like this. Target people who are self-employed or work freelance, too—they’re their own boss.
Get to Know Your Customers Day, October 17
Target audience: you :)
Held every three months, Get to Know Your Customers Day is a chance for you to learn what your customers’ likes and needs are.
National Make a Difference Day, October 26
Target audience: people in the US
This day is celebrated in the US on the fourth Saturday in October. Started in 1992 by USA TODAY, National Make a Difference Day is dedicated to community service.
This day is a good chance to show what causes your business cares about, make a contribution to them, and make a difference—even if it’s just a small one.
Halloween, October 31
Target audience: people in the Western world
Halloween originated from an ancient Celtic festival in Ireland that marked the end of the annual harvest season and the coming of winter. Today, with its fun costumes, trick-or-treating, and festive decorations, Halloween is anything but serious.
Learn More: 12 Halloween Shirt Ideas to Creep It Real This Fall
Use this day to breathe some spooky into social media campaigns, run a special promotion on costumes or decorations, or share how your brand celebrates Halloween.
Diwali, October 31—November 4
Target audience: Hindus around the world
Diwali, or the Hindu Festival of Lights, is one of India’s most popular holidays. Celebrated every autumn, it honors the victory of good over evil and light over dark.
In preparation for Diwali, families spend days cleaning and decorating their homes. They also shop for new clothes and accessories to wear during the festival.
November
National Native American Heritage Month, throughout November
National Native American Heritage Month is a celebration in the US to honor the culture, heritage, and contributions of Native Americans. If the US is your audience, show support, and be mindful of the promotions you post during November.
World Vegan Day, November 1
Target audience: vegans
World Vegan Day is not just a celebration of plant-based living, but it also represents a profound philosophy of compassion, environmental conservation, and kindness toward all living beings.
If it relates to your brand, bring forth innovative, eco-conscious designs, and cruelty-free products to resonate with the vegan community. Consider launching plant-loving apparel, accessories featuring vegan messages, or eco-friendly home décor items.
P.S. Did you know our Kornit printers use vegan-friendly inks?
Bonfire Night, November 5
Target audience: the UK
In 1605, a group of conspirators attempted to assassinate King James I. On November 5, one of the conspirators—Guy Fawkes—was arrested. He was keeping an eye on the explosives placed under the House of Lords. To celebrate the failure of the attempt, people lit bonfires in London.
On this day, people still light bonfires and celebrate with fireworks. Make their November celebration cozy with some warm custom beanies.
Melbourne Cup, November 5
Target audience: Australians
Melbourne Cup is an official holiday in Victoria, Australia when schools and many businesses are closed. On this day, Australia celebrates the most popular horse racing events.
It’s not just about the horses, though—this event is known for over-the-top fashion (and hats!). If the Australian market is on your radar, consider creating colorful promotions or launching festive products such as dresses, skirts, or sunny visors.
Veterans Day, November 11
Target audience: Americans
Veterans Day honors and gives thanks to all military personnel who have served the US.
It’s a day to commemorate, not commercialize, so be mindful with your campaigns if you don’t want them to turn into a PR nightmare.
Remembrance Day, November 11
Target audience: Canadians, Australians, and British
Remembrance Day in Canada, Australia, and the UK commemorates people who gave their lives in armed conflicts during World War I. Weeks before this day, many people wear red poppies pinned to their clothing as a symbol of remembrance.
Once again, be extra sensitive when creating campaigns on public holidays like this.
Singles’ Day, November 11
Target audience: Chinese people around the world
Singles’ Day, or Double 11, started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating, going to movies, and shopping.
However, November 11 took an unexpected and commercial turn in 2009 when one of the biggest ecommerce companies, Alibaba, decided to run its first Singles’ Day sale. Fast forward to today, Double 11 is one of China’s biggest annual spending events.
In 2021, Alibaba’s Singles’ Day sales totaled a record $139 billion, overthrowing any single US shopping holiday including Black Friday and Cyber Monday.
International Men’s Day, November 19
Target audience: men and boys
While not as commercial as Women’s Day, International Men’s Day celebrates the achievements of boys and men in family, work, school, and other areas of life. International Men’s Day is good for promoting or adding some best-selling men’s products.
National Tie One Day, November 27
Target audience: Americans and cooking enthusiasts around the world
The day before Thanksgiving, families across America tie on their aprons and get to cooking. This day is also about appreciating family, friends, or anyone with delicious home-cooked meals.
You could share how you’re preparing for Thanksgiving, ask your followers what’s cooking, or promote your custom apron products.
Thanksgiving, November 28
Target audience: Americans
Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans. Today, families and friends get together for a meal to give thanks for what they have.
This day is a great time to stop for a moment and appreciate what you have. Many businesses use this day to thank their customers for their loyalty.
Black Friday, November 29
Target audience: bargain hunters, holiday shoppers
Black Friday is the shopping day after Thanksgiving that is known for great deals and the crowds that go bananas for them.
As an ecommerce business owner, you can’t afford to miss Black Friday. The earlier you start preparing your Black Friday marketing campaigns, the better.
Small Business Saturday, November 30
Target audience: your target audience
Created in 2010 by American Express, Small Business Saturday aims to draw attention to small business owners by encouraging customers to support local businesses rather than industry giants.
If you’re a small business owner, November 30 might be a great time to share the story behind your brand or your brand values and beliefs. Running special promotions is one of the ways to target Small Business Saturday too.
December
Cyber Monday, December 2
Target audience: bargain hunters, holiday shoppers
The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday to date. In recent years, people have been shopping more on Cyber Monday and retailers offer even bigger discounts than on Black Friday.
National Sock Day, December 4
Target: anyone who wears socks
Started by an apparel company that sells socks, this day recognizes the rarest of all lasting unities, a matching pair of socks.
This day is a great opportunity to engage with your audience through fun social media campaigns.
Hanukkah, December 7–15
Target audience: Jewish community
Hanukkah, also known as the Festival of Lights, is celebrated by the Jewish community and lasts 8 days and nights.
If you decide to add Hanukkah to your marketing calendar, be aware that it’s not related to Christmas and make sure you understand what this holiday means. Even though some families still exchange gifts, this time is more about spending quality time with your family.
That said, you can use candles, decorations, and other cozy products in your promotions and campaigns.
Green Monday, December 9
Target audience: holiday gift shoppers
Green Monday is the second Monday in December and one of the busiest retail shopping days in the US. It’s the day when shoppers realize they only have around 10 shipping days left before Christmas. That sense of urgency translates into online sales, as consumers rush to complete their holiday shopping lists.
National Free Shipping Day, December 14
Target audience: holiday gift shoppers
Luke Knowles started the National Free Shipping Day in 2008. He realized that promoting free shipping and guaranteed Christmas Day delivery would encourage online shopping. The event was successful and became one of the top 10 highest-earning days in ecommerce during the holiday season that year.
Join thousands of other ecommerce retailers in promoting the National Free Shipping Day and see if you get more sales!
Winter Solstice, December 21
Target audience: people in the Northern Hemisphere
Winter solstice is the darkest day of the year, so make your posts and campaigns bright and welcoming to create positive vibes. Use hashtags like #WinterSolstice, #WinterSolstice2024, and #Winter2024.
Leverage this occasion to launch products that embody the spirit of the solstice, like candles symbolizing the return of light, or cozy winter apparel.
Super Saturday (or Panic Saturday), December 21
Target audience: holiday gift shoppers
The last Saturday before Christmas is one of the biggest shopping days of the year. Although many shoppers will head to brick-and-mortar shops, this is a great time for online retailers to offer free shipping and promote “last chance” sales.
Christmas Eve and Day, December 24–25
Target audience: Christians, countries where Christmas is a public holiday
These dates mark a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ.
Christmas may be becoming more commercial every year, yet it’s still a family holiday, so base your marketing efforts on heart-warming ideas and wishes.
Learn More: 8 Santa-approved Christmas Shirt Ideas to Get You Into the Holiday Spirit
Boxing Day, December 26
Target audience: people in the UK, Canada, Australia, South Africa, and New Zealand
Boxing Day is a national holiday celebrated in several countries that are historically connected to the United Kingdom. On this day, people spend time with family or friends.
Some believe that Boxing Day can be traced back to medieval times. Today, it’s mostly considered an extension of the Christmas holidays.
Kwanzaa, December 26–January 2
Target audience: African Americans, people in the African diaspora
Kwanzaa is a 7-day holiday when families honor their African heritage. During each of the seven days, a candle is lit to recognize one of seven core values, or Nguzo Saba.
On the last day of Kwanzaa, families come together and exchange gifts. The presents are usually homemade rather than store-bought. So if you want to target this holiday, build your marketing efforts around the values and beliefs of African heritage.
Tick Tock Day, December 29
Target audience: everyone
No, it’s not a day to honor the social media platform TikTok. Tick Tock Day reminds us that the end of the year is near and we should complete any unfinished business before the next year starts. Look back at what you’ve achieved and see if you can share some of your accomplishments with your audience!
New Year’s Eve, December 31
Target audience: people who follow the Gregorian calendar
The last day of the year is usually celebrated with social gatherings and watching fireworks. It’s also the time to show off your fanciest party outfit.
Businesses send New Year’s wishes to their customers, reflect on the past year, or run special promotions, usually on products that can be used in preparation of the event.
