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7 Things to Add to Your Ecommerce Store to Sell More

By Reading Time: 4 minutes

Having an e-commerce store isn’t always fun and games. Even if you’ve added great products, you’ve integrated with Printful, you think that droves of visitors will find your site and buy your amazing products. Unfortunately, it’s a bit more difficult than that. There are many factors that influence a visitor’s behavior, which changes the likelihood of them buying something from your store. That can range from doubts about quality, trust in your brand to follow through, to uncertainty of what they’ll receive. Here are some things that can work in your favor – small changes that make a big difference to how your potential customer perceives your store.

1. Include Testimonials to Demonstrate Good Experiences

When other people see that others have had a good experience, that makes them believe that they also have the chance of having a good experience with your store. WikiJobs found that they got 34% more purchases when they added testimonials.

Make sure they’re real! Get the person’s photo, and it’s even better if you can link to their site. Even better if you can focus on a specific pain point – quality, shipping time, customer service. These are much more effective than generic praise.

Good example:

Good_review

Includes: a photo of the person saying it, addressing real-life benefits, with a full name, position, and link to his relevant business.

Bad Example

Bad_testimonial

Generic, doesn’t explain why it’s good, doesn’t have a photo.

2. Social Proof to Trigger Herd Instinct

Herd Instinct

Deep down psychologically, when we see lots of other people doing something, we’re compelled to do the same thing. It comes down to survival instinct. Because if everyone else is doing it, it has to be good, right? That’s why you should include examples of other people enjoying your product. That can come in different ways. Here are some of the most common:

Social shares – not only should you have share buttons next to each of your products, but you should also show the amount of people that are diggin’ it.

Showcase influential customers – by showing your potential customers that other people, who are pretty cool, are using your product. That can be the trigger to make people trust your product. If you’re selling apparel, you might want to share photos of people in your garments, or wherever your products might be found. Some goes for an “as seen in” if you get any press coverage or internet attention.

If you have any media coverage, display it with pride!

If you have any media coverage, display it with pride!

Already used by

It’s always a good idea to list the amount of people that have trusted in your product

3. Upfront Shipping to Generate Trust

Trust is one of the most important factors to generating a sale. Something that kills sales, are hidden costs. That’s why you should be upfront when it comes to shipping. It might scare people off at first, but in the long run you’ll have dedicated customers who aren’t afraid of being swindled and hit with hidden costs.

Upfront shipping

4. An About us section to add a story, personality, human connection

You should never underestimate the power of a personal connection. Create an About us page on your store’s website to tell your story, give your product history, and convey your personality. Anyone is much more inclined to buy something when they feel a connection to the person, the story, the cause, the journey.

5. High-quality product pictures for accurate imagination

The typical e-commerce storefront is 60% made up of product images. Since you’re not able to show your product to your buyer, they’re entirely relying on your photos to get an idea of what they’re buying. That’s why it’s so important to have not only good-looking pictures, but also photos that give an accurate idea of what the product’s like in real life. That means photos from several angles, photos with people so that you can get an idea of the fit (for clothing) or size (for objects like bags). Zoom features are a bonus!

T-shirt

Your lady buyer gets to see what a “women’s tee” actually looks like on a woman.

6. Accurate Sizing Info to Eliminate Sizing Doubts

If you’re selling apparel, one of the biggest factors working against you is that your buyer can’t try on the clothes. That means they don’t know if it’ll look good on the, considering each body is a little different.

That’s why you should include as specific information as possible, so that your buyer can get an accurate idea of how the garment will fit. You can find some product descriptions and sizing guides for the garment suppliers you’re getting them from.

The same goes for any other products – indicating their dimensions will only give the buyer a better idea of what they’re buying. Trust leads to purchases.

7. Product descriptions to enhance the product

Product descriptions are tools that work in tandem with the product photos. There are elements that work as tools to tell your customer more about the product they’re considering buying to give them a better idea, and at the same time is a sales tool that’s available to you. You can use this space to add a story, a background, list the uses, and make it sound appealing to your potential buyer.

A great example is “Let’s get Anatomical”, a store that sells art prints on old dictionary pages. But take a look at how they describe their product to make it sound like so much more:

anatomical

“This listing is for an amazing image printed on an upcycled vintage dictionary page. We rescue old dictionaries and books from thrift stores and other sources and give them new life by printing vintage, heirloom, old-world style images onto their pages. You will be purchasing a unique and beautiful print. Framed, you will have a fun, unusual work of art to hang on your wall.”

Your product descriptions should also be realistic, as to not mislead your buyers. If your photo is of a poster that’s framed, then make sure to clarify if the frame comes with it!

Small things make a big difference

When you put all of these things together, you’re working at creating a wonderful experience, building trust and making your site a place where your customers feel comfortable shopping. Cultivate this trust-based relationship, and you’ll be guaranteed word-of-mouth praise and returning customers.

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  1. Helen Bartley

    Anyone trying to make a good impression should avoid typos in their copy — especially in their ABOUT description.
    For example:
    “Dope and Famous is not just about the most popular things ever but its about the coolest things too you.”
    Particularly important when you’re selling printed materials, no?

  2. Alisha Ross

    Thanks you so much for the ecommerce insights. It was really helpful. Keep doing such videos and spread your knowledge. God Bless. Thanks once again.

  3. charlotte mccallum

    Thank you this was so helpful….what I would love to know is how can I get gold color and silver colors to put on my t-shirts…..when will Printful make that available to us users?

    1. Edward Zarins

      Hi there,
      At the moment we don’t offer gold and silver foil printing but you can try achieving a similar effect by working with your files. We’re looking into metallic inks. 🙂

  4. Hashim

    Very thoughtful and useful info Giedre. I may also add that keeping the default description for all items (copying and pasting it on each and every product) can possibly lower your customers trust in you – it shows a bit of laziness in my humble opinion.

    Keep up the amazing work Printful team!

    1. Giedre Kronberga

      Hi Hashim, great observation! Store owners should use default product descriptions as a starting point. By the end of the day, the more personalized the descriptions, the more appealing they’ll be to the target audience store owners are trying to reach.

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