One of the huge benefits of using Shopify as a platform for your ecommerce store is that it has an app store that offers everything under the sun. However, starting out, it can be a little daunting to wade through all of the options. We’ve gone ahead and pulled out the top 10 Shopify apps that we believe will most benefit your online store.
1. Sumo – grow your email list
Email marketing is still going strong, and unless we stop using emails altogether, it’s unlikely to change anytime soon. So it’s definitely not something you’ll want to overlook in your marketing efforts either. Sumo offers easy-to-use tools that help you grow your email subscriber list with popups, embedded forms, and much more.
Sumo’s basic plan is free to use for everyone, but there are also paid options with more features available.
P.S. We have a blog post with tips on how to make your popups and other email collecting tools work even better.
2. MailChimp for Shopify – manage your email lists
Once you’ve got the email addresses, you’ll want to set up some campaigns. MailChimp is one of the most popular email management systems out there, and not without reason – it’s a great tool to organize campaigns, send out automated emails, and do much more.
MailChimp is free to use for up to 2,000 subscribers and 12,000 emails per month.
3. Kit – set up Facebook Ads
Kit is basically an additional pair of hands for your store – it helps you create Facebook and Instagram ads to increase traffic to your site and, hopefully, conversions too. Working with Kit is like talking to a colleague – the app communicates with you via Facebook Messenger or SMS, reminding you about ad and repromo opportunities, and setting them up for you.
Kit is free for all Shopify users – the app is exclusive to Shopify.
4. Instagram shop by Snapppt – showcase your Instagram product pics
A well-known problem with Instagram is that it doesn’t let you post clickable links in the captions. Snapppt doesn’t solve this issue, but it lets you share those images on your storefront in a gallery and add links to the products pictured there. When buyers browse the pictures and see something they like, they can simply click on the link, and a popup with the featured products appears.
Snapppt is free to use!
5. MaxTraffic Exit Offers – capture abandoning customers
Your visitors will often add a product to their cart, and end up leaving. MaxTraffic lets you understand their behavior, and offer them the right offer at the right time. For example, a customer added an item to their cart, proceeded to check out, and then sees the shipping costs, which prompts him or her to leave. Before customers go, show them a free shipping notification. You’ll end up converting more visitors in the end.
6. Yotpo Reviews – social reviews
Reviews on your store act as social proof, and Yotpo aggregates social reviews and displays them on your store. We humans are social creatures with herd instinct – if others are doing it, it must be good! Or if no one else is doing it, there must be something wrong. That’s why it’s so important to have social proof that lets other people know what they thought of your (hopefully) awesome product.
Yotpo’s core features are free, and paid plans with extra tools are also available.
7. Sales Pop – recent sales
It’s a simple truth but one that’s worth repeating – social proof matters. We all want to know that the store we’re shopping in is, well, legit. Sales Pop offers another way to prove that – the app shows off the purchases buyers have made on your store. Visitors will see that your store is active and others already shop there.
8. Nosto – smart product recommendations
Nosto helps increase order value by upselling your existing customers based on smart recommendations. They’ll identify what type of buyer you are, offer products based on what’s popular, or what’s complementary to what’s already in your cart. Plus, you can use their other features as well, like popups, targeted ads, etc.
9. Wishlist Plus – create wishlists for later
Let’s be honest – we all window-shop, especially online. Wishlist Plus increases the chances of window-shoppers converting into actual shoppers by letting them favorite or save the items they like. The app remembers them for a later time when the visitor is ready to buy.
Wishlist Plus’ basic plan is free, but advanced options are also available.
10. Printful – print-on-demand drop shipping and warehousing
Of course we’ve got to mention Printful. Because how else would you be able to completely automate your online store? Printful will print and ship every order that comes into your store, completely automatically. You can also store your non-Printful products at our warehouse, and leave fulfillment of all your orders entirely to us.
Did we miss any? Let us know in the comments!
Plus, if you’re just starting out and need some tips on launching your store, download our free ebook!