It’s not a secret that customers are willing to pay premium price for brand products that offer quality and consistency. That said, creating a strong, differentiated brand image is a key to turning website visitors into loyal customers.
Now, there are many tools you can use to put your brand first. But as an online clothing store owner, you should start with the basics – making your apparel stand out. That’s where inside labels come into the picture.
If you haven’t heard of inside labels or not sure whether your brand needs them, don’t worry. This blog post will walk you through the basics of this custom branding option that can help you stand out from the competition.
What are printed inside labels?
You’ve probably heard the term “inside label” quite a lot, but just in case, here’s a reminder. Inside labels are the shirt manufacturer’s tags that are attached at the back of the collar, showing the info the apparel is bound by law to have – country of origin, size, fabric, and care instructions.
When it comes to print-on-demand services, however, you might also see the option to have a printed inside label added to a product for an extra fee if the product of your choice has a tear away tag. In this case, the manufacturer’s original tag is removed, and an inside label is printed on the inside of the t-shirt.
Of course, a printed inside label still needs to have all the mandatory product variant info. But many brands also use inside labels to add that little extra touch to a product.
Benefits of inside label printing
And that extra little touch could be anything – a (very) short joke, a sketch of your cat, an important date… but in most cases it’s probably going to be your brand logo, so that’s what we’re going to talk about.
If you’re running a successful online store, custom-printed inside labels with a logo are definitely something you need to at least consider. As always, you have to look at the pros and cons of adding a customized inside label to the products that allow them.
Let’s start with the pros, and there’s plenty of those! Here’s why inside label printing might be just what your brand needs:
- It makes your brand more professional. With printed inside labels, your garments are completely under your brand, and your customers see that you have thought about everything, even the smallest of details. There’s nothing more professional than that.
- It helps your brand stand out. By customizing labels on your products, you’re working on yet another angle of creating and defining your brand which helps you stand out from the competition.
- It’s a constant reminder of your brand. Let’s be honest – most of your customers care about the product, not the brand. There’s a strong chance that after a customer gets their hands on the product, they’ll forget all about the store they bought it from. Out of sight, out of mind. But a printed inside tag on a shirt makes your brand stay in their sight for as long as the shirt lasts.
- It’s yet another way to be creative, i.e. add a fun or informative message for the customer.
What about the cons then? Well, an inside labels cost extra (it’s $2.49 at Printful). So you have to decide whether building your brand image in the long term is worth investing a little more.
Apparel with tear away tags on Printful
If you’ve decided to go for your own custom printed label on your garments through Printful, there are a couple of things that you should know.
First, inside label printing is only available for garments with tear away tags and some all-over print items.
Second, at the moment inside label is only available if you’re doing DTG printing. If you want to do embroidery on your chosen product, printed inside labels are not available.
You can filter garments by “Branding options” to find products with inside labels.
You can also sort garments with tear away tags by models, brands, colors, and other characteristics that appeal to you.
How to add an inside label to your products on Printful?
There are two options how you can add customized labels to the products you sell through Printful:
- Using Printful’s inside label template
- Using a completely custom template
You can use both of them not only when you’re pushing a product to your store, but also when making a manual order through your account for a specific product variant. For the sake of this blog, we’re gonna use the process in push generator, but they’re very similar.
The beginning of the process is the same for both template options – you need to open you Printful Account, pick the store you want to add the products to, and pick “Add product”.
Choose the shirt with a tear away label that you’ve set your eyes on. Pick all the product variants you want to add by choosing the colors and sizes. Add the design you want to put on the shirt. On the right from the mockup you’ll see an option to add an inside label. Choose that, and you’ll see the two options for adding inside label.
Add a pre-filled template
This is the low-maintenance option that allows you to add limited branding and won’t take a lot of your time to upkeep all the product variations.
You simply add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″.
When the product gets printed, all the mandatory info about the shirt will be filled in automatically. And that’s it! Printful’s labels are as easy to add as that.
Add a completely custom tag template
In this case, the whole are of the inside label is yours to use (3×3″). However, you have to take into account that you need to manually update the label for each product variant because you need to show the information for each separate shirt size, color, etc.
This means that while your customization options are much wider with this type of label, it also requires much more time since you have to manually update each label and keep track of the info about each variant. The info that needs to be included by law:
- size of the garment
- origin of the garment – where it was made
- information about the material of the garment
All in all, this is something you should have fun with. An amazingly designed label will be appreciated and remembered by those who wear your clothes. It will take your branding to the next level, and create a more cohesive, and well thought-out look for your brand.
To make things easier, we’ve put together inside label templates that you can use as a reference when creating your custom t-shirt tags that stand out. Besides, we’ve already done the research in regard to the origin of the product – just choose the brand you’re using for the shirt.
For more info on preparing your inside label, check out our inside label guidelines.
This is one of three templates we’ve created that you can use for free. They’re in .psd format, so simply open them in Photoshop, add your logo, and make any changes.
Take your brand to the next level
As your online business is growing, you have to think of the new ways how to develop it further. While there are loads of things you can do, improving your product value is something worth investing in.
Custom inside labels printing is one of the options at hand that can strengthen your brand and its image. Use inside label generator if you offer a lot of different products in a variety of colors and sizes to speed up the process of taking your brand to the next level. Or invest time in custom labels that represent your business just the way you want it! The choice is yours.
This article was originally published in January 2014; it has since been updated.