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Beginner's handbook

How to Put Your Brand First with Inside Label Printing

By Reading Time: 4 minutes

It’s not a secret that customers are willing to pay premium price for brand products that offer quality and consistency. That said, creating a strong, differentiated brand image is a key to turning website visitors into loyal customers.

Now, there are many tools you can use to put your brand first. But as an online clothing store owner, you should start with the basics – making your apparel stand out. That’s where inside labels come into the picture.

If you haven’t heard of inside labels or not sure whether your brand needs them, don’t worry. This blog post will walk you through the basics of this custom branding option that can help you stand out from the competition.

What are printed inside labels?

You’ve probably heard the term “inside label” quite a lot, but just in case, here’s a reminder. Inside labels are the shirt manufacturer’s tags that are attached at the back of the collar, showing the info the apparel is bound by law to have – country of origin, size, fabric, and care instructions.

When it comes to print-on-demand services, however, you might also see the option to have a printed inside label added to a product for an extra fee if the product of your choice has a tear away tag. In this case, the manufacturer’s original tag is removed, and an inside label is printed on the inside of the t-shirt.


Source: Behance

Of course, a printed inside label still needs to have all the mandatory product variant info. But many brands also use inside labels to add that little extra touch to a product.

Benefits of inside label printing

And that extra little touch could be anything – a (very) short joke, a sketch of your cat, an important date… but in most cases it’s probably going to be your brand logo, so that’s what we’re going to talk about.

If you’re running a successful online store, custom-printed inside labels with a logo are definitely something you need to at least consider. As always, you have to look at the pros and cons of adding a customized inside label to the products that allow them.

Let’s start with the pros, and there’s plenty of those! Here’s why inside label printing might be just what your brand needs:

  • It makes your brand more professional. With printed inside labels, your garments are completely under your brand, and your customers see that you have thought about everything, even the smallest of details. There’s nothing more professional than that.
  • It helps your brand stand out. By customizing labels on your products, you’re working on yet another angle of creating and defining your brand which helps you stand out from the competition.
  • It’s a constant reminder of your brand. Let’s be honest – most of your customers care about the product, not the brand. There’s a strong chance that after a customer gets their hands on the product, they’ll forget all about the store they bought it from. Out of sight, out of mind. But a printed inside tag on a shirt makes your brand stay in their sight for as long as the shirt lasts.
  • It’s yet another way to be creative, i.e. add a fun or informative message for the customer.

What about the cons then? Well, an inside labels cost extra (it’s $2.49 at Printful). So you have to decide whether building your brand image in the long term is worth investing a little more.

Apparel with tear away tags on Printful

If you’ve decided to go for your own custom printed label on your garments through Printful, there are a couple of things that you should know.

First, inside label printing is only available for garments with tear away tags and some all-over print items.

Second, at the moment inside label is only available if you’re doing DTG printing. If you want to do embroidery on your chosen product, printed inside labels are not available.

You can filter garments by “Branding options” to find products with inside labels.


You can also sort garments with tear away tags by models, brands, colors, and other characteristics that appeal to you.

How to add an inside label to your products on Printful?

You can add an inside label to your products either when you’re pushing a product to your store, or when you’re making a manual order through your account for a specific product variant. For the sake of this blog, we’re gonna use the process in the push generator, but they’re very similar.

You need to open your Printful Account, pick the store you want to add the products to, and pick “Add product”.


Choose the shirt with a tear away label that you’ve set your eyes on. Pick all the product variants you want to add by choosing the colors and sizes. Add the design you want to put on the shirt. On the right from the mockup you’ll see an option to add an inside label. Choose that, and you’ll see the space where you can customize the inside label.

Here you can add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″. When the product gets printed, all the mandatory info about the shirt will be filled in automatically. And that’s it! Printful’s labels are as easy to add as that.

Take your brand to the next level

As your online business is growing, you have to think of the new ways how to develop it further. While there are loads of things you can do, improving your product value is something worth investing in.

Custom inside label printing is one of the options at hand that can strengthen your brand and its image. And our intuitive Mockup Generator gives you an easy way to do that while offering a wide range of products in a variety of colors and sizes. So take your brand to the next level with inside labels!

This article was originally published in January 2014; it has since been updated.

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  1. Kyrie

    Hello, what is the process for adding sizing variants to the print labels? Will this be done automatically during the printing process, or will we have to create different labels for every size of a product?

    Thank you.

    1. Alise Zindiga

      When using inside labels, you can custom the upper part of the logo, but we’ll automatically update the information on sizes, country of origin, and care instructions.

        1. Alise Zindiga

          Hey, Yolanda, if you’re using our fully customizable tag option then you’ll have to adjust the print file for each size manually. We’re not updating this information automatically.

  2. Mario

    Is there a chance to invert the color of the inside label according to shirt color? I want to have my logo in white on the black shirt and my logo in black on the white shirt.

    1. Daniela Bergmane

      Unfortunately, there won’t really be an automated way to do this, meaning you’ll have to update the logo manually if you wish it in different colors for different colored garments. If you wish, you can reach out to our Customer Support by [email protected] and maybe we’ll be able to advise on a potential workaround if there is such 🙂

  3. Katrina

    Hi, i have a question about inside label. Say if i chose outside label for a brand or use all over print shirt and put label outside. Does the inside tag from manufacture like gildan, fruit looms, etc. Will show since i did not selected neck label/inside label?

    1. Daniela Bergmane

      Hey, Katrina, if you wish to add an outside label, then there will still be an inside tag there with the manufacturer information. If you decide to go for an inside label, then the manufacturer tag should be removed 🙂

    1. Alise Zindiga

      Hey, Sharon, adding inside labels shouldn’t affect this, but keep in mind that not all product categories have the availability to choose additional mockups. Please contact our Customer Support to check your particular case.

    1. Alise Zindiga

      Hey, Greg, currently we don’t offer inside tags for hats—it’s not possible to mix different fulfillment techniques as well as the printing area on hats is too small.

  4. Colby

    It’s very disappointing to see that you can’t use a totally different label of your own rather than using Printful’s default one with the lines and stuff. Why is that?

    1. Alise Zindiga

      We did have this functionality in the past but removed the custom inside labels for DTG products because they caused many issues with the info that needed to be included. However, everything stays the same for all-over print items, where customers have more options.

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