Back to All posts
Beginner's handbook

How to Put Your Brand First with Inside Label Printing

By Reading Time: 5 minutes

It’s not a secret that customers are willing to pay premium price for brand products that offer quality and consistency. That said, creating a strong, differentiated brand image is a key to turning website visitors into loyal customers.

Now, there are many tools you can use to put your brand first. But as an online clothing store owner, you should start with the basics – making your apparel stand out. That’s where inside labels come into the picture.

If you haven’t heard of inside labels or not sure whether your brand needs them, don’t worry. This blog post will walk you through the basics of this custom branding option that can help you stand out from the competition.

What are printed inside labels?

You’ve probably heard the term “inside label” quite a lot, but just in case, here’s a reminder. Inside labels are the shirt manufacturer’s tags that are attached at the back of the collar, showing the info the apparel is bound by law to have – country of origin, size, fabric, and care instructions.

When it comes to print-on-demand services, however, you might also see the option to have a printed inside label added to a product for an extra fee if the product of your choice has a tear away tag. In this case, the manufacturer’s original tag is removed, and an inside label is printed on the inside of the t-shirt.

inside-label-example-nike-tshirt

Source: Behance

Of course, a printed inside label still needs to have all the mandatory product variant info. But many brands also use inside labels to add that little extra touch to a product.

Benefits of inside label printing

And that extra little touch could be anything – a (very) short joke, a sketch of your cat, an important date… but in most cases it’s probably going to be your brand logo, so that’s what we’re going to talk about.

If you’re running a successful online store, custom-printed inside labels with a logo are definitely something you need to at least consider. As always, you have to look at the pros and cons of adding a customized inside label to the products that allow them.

Let’s start with the pros, and there’s plenty of those! Here’s why inside label printing might be just what your brand needs:

  • It makes your brand more professional. With printed inside labels, your garments are completely under your brand, and your customers see that you have thought about everything, even the smallest of details. There’s nothing more professional than that.
  • It helps your brand stand out. By customizing labels on your products, you’re working on yet another angle of creating and defining your brand which helps you stand out from the competition.
  • It’s a constant reminder of your brand. Let’s be honest – most of your customers care about the product, not the brand. There’s a strong chance that after a customer gets their hands on the product, they’ll forget all about the store they bought it from. Out of sight, out of mind. But a printed inside tag on a shirt makes your brand stay in their sight for as long as the shirt lasts.
  • It’s yet another way to be creative, i.e. add a fun or informative message for the customer.

What about the cons then? Well, an inside labels cost extra (it’s $2.49 at Printful). So you have to decide whether building your brand image in the long term is worth investing a little more.

Apparel with tear away tags on Printful

If you’ve decided to go for your own custom printed label on your garments through Printful, there are a couple of things that you should know.

First, inside label printing is only available for garments with tear away tags and some all-over print items.

Second, at the moment inside label is only available if you’re doing DTG printing. If you want to do embroidery on your chosen product, printed inside labels are not available.

You can filter garments by “Branding options” to find products with inside labels.

inside-label-printful-branding

You can also sort garments with tear away tags by models, brands, colors, and other characteristics that appeal to you.

How to add an inside label to your products on Printful?

There are two options how you can add customized labels to the products you sell through Printful:

  • Using Printful’s inside label template
  • Using a completely custom template

You can use both of them not only when you’re pushing a product to your store, but also when making a manual order through your account for a specific product variant. For the sake of this blog, we’re gonna use the process in push generator, but they’re very similar.

The beginning of the process is the same for both template options – you need to open you Printful Account, pick the store you want to add the products to, and pick “Add product”.

printful-add-product

Choose the shirt with a tear away label that you’ve set your eyes on. Pick all the product variants you want to add by choosing the colors and sizes. Add the design you want to put on the shirt. On the right from the mockup you’ll see an option to add an inside label. Choose that, and you’ll see the two options for adding inside label.

inside-label-types-printful

Add a pre-filled template

This is the low-maintenance option that allows you to add limited branding and won’t take a lot of your time to upkeep all the product variations.

You simply add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″.

inside-label-template-with-logo

When the product gets printed, all the mandatory info about the shirt will be filled in automatically. And that’s it! Printful’s labels are as easy to add as that.

Add a completely custom tag template

In this case, the whole are of the inside label is yours to use (3×3″). However, you have to take into account that you need to manually update the label for each product variant because you need to show the information for each separate shirt size, color, etc.

custom-inside-label-example-creative

Source: Dribble

This means that while your customization options are much wider with this type of label, it also requires much more time since you have to manually update each label and keep track of the info about each variant. The info that needs to be included by law:

  • size of the garment
  • origin of the garment – where it was made
  • information about the material of the garment

All in all, this is something you should have fun with. An amazingly designed label will be appreciated and remembered by those who wear your clothes. It will take your branding to the next level, and create a more cohesive, and well thought-out look for your brand.

To make things easier, we’ve put together inside label templates that you can use as a reference when creating your custom t-shirt tags that stand out. Besides, we’ve already done the research in regard to the origin of the product – just choose the brand you’re using for the shirt.

For more info on preparing your inside label, check out our inside label guidelines.

printful-inside-label-template

This is one of three templates we’ve created that you can use for free. They’re in .psd format, so simply open them in Photoshop, add your logo, and make any changes.

Take your brand to the next level

As your online business is growing, you have to think of the new ways how to develop it further. While there are loads of things you can do, improving your product value is something worth investing in.

Custom inside labels printing is one of the options at hand that can strengthen your brand and its image. Use inside label generator if you offer a lot of different products in a variety of colors and sizes to speed up the process of taking your brand to the next level. Or invest time in custom labels that represent your business just the way you want it! The choice is yours.

This article was originally published in January 2014; it has since been updated.

Get Inside Label Templates

Subscribe to our blog and receive the Inside Label Templates for free!

  1. Remus

    Hi Printful,
    I have a few questions about inside label printing and tear away tags.

    1) If we select Inside label printing for blanks other than Anvil and Alternative Apparel), do you remove the tags? (American Apparel, Next Level, etc.)

    2) If I send business cards/stickers to your address, are you able to include them together with the clothes shipped to customers?

    Thanks,
    Remus

    1. Julia Gifford Post author

      Hi Remus,
      1) Tag removal can only be done for apparel that specifically say that they have tearaway labels. Brands that we carry with tearaway labels include Alternative Apparel, Anvil, and one t-shirt under Next Level.
      2) No, we currently don’t offer that. It will certainly be considered!
      Best,
      Julia

      1. That guy

        Whats a t-short? 😀

        “You’re not stuck with a mass-produced label that any blank t-short comes with.”

        Whatever it is I want one !!

  2. Emre

    Hi Julia,

    I’m currently researching how to best get my products produced and shipped and printful is looking more and more like its the ultimate option.

    I’ve got some more detailed questions about the production and labelling process. Could you provide an email so I can send through the questions?

    Good vibes.

    🙂

    Emre

  3. Damiani

    When i choose Alternative 1070, 1071, and 1072, it lets me select Front Print, Back Print, and Mockup (optional). It does not give me an option to Print Label (+ $3). Yes i checked Tear off labels. What i am doing wrong? Thanks.

    1. Julia Gifford Post author

      Hi Damiani, you’re not shown the the Print Label option because you’re in the “screen printing” submit order view. Print Labels are only available for the standard DTG orders. So to make that happen, simply go to your dashboard, and click “submit order”. Then that should help.

  4. Willem

    I already have my shirts made from my distributor and in my possession. If I send them to you, will you still do the tag removal and tag printing, even though I didn’t buy the shirts from you?

  5. Zhen

    Does the ink seep through to the other side with these DTG tag prints? Have had them done previously by a local shop and I could see through to the other side both on white and coloured garments.

    1. Julia Gifford Post author

      Hi Zhen, thanks for your question! No, the ink won’t seep through. These shirts are made specifically with the intention of printing inside labels, so the t-shirts are particularly durable. Not to mention, DTG printing shouldn’t penetrate the fabric as much as other printing methods, like sublimation printing.

      1. Ian

        Julia,
        I actually did this through the Anvil ring spun shirt and it was see through really bad when you used a white shirt and blank ink. However,hopefully a lighter color might work.

  6. Pat

    Hey Julia,

    I’m a little bit lost here. According to the Textile and wool act a t-shirt must have the manufacturing country on the neck label. Let’s say I buy an Anvil t-shirt andtear away the neck label awy. Then just print whatever or put a new neck label without the manufacturing country on the label, will I be breaking a law selling it?

    What if I just tear the label away and leave no label or anything then no one can know where the t-shirt has been made or materials it’s been made out off.

    I would be very glad if you could enlighten me with your wisdom 🙂

    1. Julia Gifford Post author

      Hi Pat, you’re right! You would be breaking the law by not including the manufacturing country on the label (in fact, we won’t even print the garment if it doesn’t meet these standards – we’re just not allowed to).

      Once you receive your shirts, what you do with the label is up to you. But we won’t tear it off if there isn’t a properly prepared label to put in its place.

      Hope this clears things up!

  7. Jessica

    Hi Julia,

    Is the option for inside tag printing available for your print fulfilment services? I ask because I was trying to make a product for my Storenvy store but couldn’t find the option to upload the inside label or any additional tag printing (like the ones seen to the bottom of branded apparel).

    Also, since you can’t print the apparel without manufacturing info, is it listed on the site anywhere? I want to make sure I have all the necessary info added to the label I’m designing.

      1. Josh

        I see the American Apparel “2001 Fine Jersey Short Sleeve Men T-Shirt with Tear Away Label” has the removable tag option/tear-away tag. However, in Shopify there is not an option to upload an art file for the “inside tag printing.”

        Can you please tell me why and also identify what terminology I should be looking for when trying to find shirts I can print inside tags on, and sell on Shopify, if any? Thanks!

        1. Nora Inveiss

          Hey Josh,

          You don’t have to add an inside label file through Shopify. Instead, you would upload it through Printful when you’re syncing a product. If you want to add an image on your Shopify store for your customers to see, then simply upload a mockup of your label.

          Hope that answers your question!

1 2 3 10

Leave a Reply

Your email address will not be published



Back to All posts

Ready to try Printful?

Connect to an ecommerce platform or make an order

Get started
shares