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Beginner's handbook

How to Put Your Brand First with Inside Label Printing

By Reading Time: 4 minutes

It’s not a secret that customers are willing to pay premium price for brand products that offer quality and consistency. That said, creating a strong, differentiated brand image is a key to turning website visitors into loyal customers.

Now, there are many tools you can use to put your brand first. But as an online clothing store owner, you should start with the basics – making your apparel stand out. That’s where inside labels come into the picture.

If you haven’t heard of inside labels or not sure whether your brand needs them, don’t worry. This blog post will walk you through the basics of this custom branding option that can help you stand out from the competition.

What are printed inside labels?

You’ve probably heard the term “inside label” quite a lot, but just in case, here’s a reminder. Inside labels are the shirt manufacturer’s tags that are attached at the back of the collar, showing the info the apparel is bound by law to have – country of origin, size, fabric, and care instructions.

When it comes to print-on-demand services, however, you might also see the option to have a printed inside label added to a product for an extra fee if the product of your choice has a tear away tag. In this case, the manufacturer’s original tag is removed, and an inside label is printed on the inside of the t-shirt.


Source: Behance

Of course, a printed inside label still needs to have all the mandatory product variant info. But many brands also use inside labels to add that little extra touch to a product.

Benefits of inside label printing

And that extra little touch could be anything – a (very) short joke, a sketch of your cat, an important date… but in most cases it’s probably going to be your brand logo, so that’s what we’re going to talk about.

If you’re running a successful online store, custom-printed inside labels with a logo are definitely something you need to at least consider. As always, you have to look at the pros and cons of adding a customized inside label to the products that allow them.

Let’s start with the pros, and there’s plenty of those! Here’s why inside label printing might be just what your brand needs:

  • It makes your brand more professional. With printed inside labels, your garments are completely under your brand, and your customers see that you have thought about everything, even the smallest of details. There’s nothing more professional than that.
  • It helps your brand stand out. By customizing labels on your products, you’re working on yet another angle of creating and defining your brand which helps you stand out from the competition.
  • It’s a constant reminder of your brand. Let’s be honest – most of your customers care about the product, not the brand. There’s a strong chance that after a customer gets their hands on the product, they’ll forget all about the store they bought it from. Out of sight, out of mind. But a printed inside tag on a shirt makes your brand stay in their sight for as long as the shirt lasts.
  • It’s yet another way to be creative, i.e. add a fun or informative message for the customer.

What about the cons then? Well, an inside labels cost extra (it’s $2.49 at Printful). So you have to decide whether building your brand image in the long term is worth investing a little more.

Apparel with tear away tags on Printful

If you’ve decided to go for your own custom printed label on your garments through Printful, there are a couple of things that you should know.

First, inside label printing is only available for garments with tear away tags and some all-over print items.

Second, at the moment inside label is only available if you’re doing DTG printing. If you want to do embroidery on your chosen product, printed inside labels are not available.

You can filter garments by “Branding options” to find products with inside labels.


You can also sort garments with tear away tags by models, brands, colors, and other characteristics that appeal to you.

How to add an inside label to your products on Printful?

You can add an inside label to your products either when you’re pushing a product to your store, or when you’re making a manual order through your account for a specific product variant. For the sake of this blog, we’re gonna use the process in the push generator, but they’re very similar.

You need to open your Printful Account, pick the store you want to add the products to, and pick “Add product”.


Choose the shirt with a tear away label that you’ve set your eyes on. Pick all the product variants you want to add by choosing the colors and sizes. Add the design you want to put on the shirt. On the right from the mockup you’ll see an option to add an inside label. Choose that, and you’ll see the space where you can customize the inside label.

Here you can add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″. When the product gets printed, all the mandatory info about the shirt will be filled in automatically. And that’s it! Printful’s labels are as easy to add as that.

Take your brand to the next level

As your online business is growing, you have to think of the new ways how to develop it further. While there are loads of things you can do, improving your product value is something worth investing in.

Custom inside label printing is one of the options at hand that can strengthen your brand and its image. And our intuitive Mockup Generator gives you an easy way to do that while offering a wide range of products in a variety of colors and sizes. So take your brand to the next level with inside labels!

This article was originally published in January 2014; it has since been updated.

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    1. Madara Zute

      Hi Gabriel,
      The inside labels can be added once when you add the product to your store.
      If all of the product variants have an inside label set, you won’t need to add it to each order that’s made. Please note that if you or your customers order a product that doesn’t have an inside label added, the original tag will remain.

  1. Jake

    Do you guys plan on allowing custom tags on shirts without tear-away labels? I would love to be able to put a custom tag on the thicker quality shirts.

    1. Alise Zindiga

      Hey Jake, thanks for your feedback! We are actually thinking about new ways of increasing option for personal branding, however, can’t provide ETA for this particular feature yet.

    1. Alise Zindiga

      Hi! We use genuine Brother GT-3, water-based pigment inks that are CPSIA compliant and Oeko-Tex™ certified, which means they are safe to print on youth/children’s clothing and reduce environmental waste.

  2. cinzia cavedon

    I have ordered 1 white T-short and the inside label is black and it transpires on the outside. This doesn’t look good at all unfortunately. Can you please advice on how to fix this? I have seen this issue raised in 2016 but maybe it has not been addressed properly… many thanks for your help with this issue.

        1. Alise Zindiga

          Hey, I have to correct myself as there were changes that I wasn’t aware of – we had an option available to fully customize inside labels (including color and text), however, it was so widely misused by customers, that we disabled this function for new stores. If you’re among those who used it successfully already before, you can keep doing it, however, new stores can only use our template with their logo. Border colors for these templates at the moment are only white for dark color shirts or black for light color shirts.

  3. Kieran


    Is there an update on when you plan to allow inside labels for embroidered items?

    This is a feature that I’d need in order to start using Printful.

    Thank you.

    1. Daniela Bergmane

      Hey Kieran, at the moment, we aren’t planning on introducing them, but thank you for your suggestion!

  4. Lam

    Is it possible to use my own design, like for the whole thing so I don’t have to use the pre-filled template? ):

    1. Alise Zindiga

      At the moment it is possible to only use the template. We removed the custom inside labels for DTG products because they caused many issues with the info that needed to be included. Everything stays the same for all-over print items. Users that are using this feature for their products will still be able to access it but new users won’t have this functionality.

  5. Aga


    Why custom made inside labels are not available for sweatshirts and crop tops? Why is not allowed to do embroidery together with custom made inside label?

    1. Alise Zindiga

      Hey! Some products have technical limitations that don’t allow us to print the inside label. In addition, at the moment we are not able to mix two different methods, like embroidery and DTG—until we find a workaround this, we won’t able to print labels on DTG shirts.

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