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Beginner's handbook

How to Put Your Brand First with Inside Label Printing

By Reading Time: 4 minutes

It’s not a secret that customers are willing to pay premium price for brand products that offer quality and consistency. That said, creating a strong, differentiated brand image is a key to turning website visitors into loyal customers.

Now, there are many tools you can use to put your brand first. But as an online clothing store owner, you should start with the basics – making your apparel stand out. That’s where inside labels come into the picture.

If you haven’t heard of inside labels or not sure whether your brand needs them, don’t worry. This blog post will walk you through the basics of this custom branding option that can help you stand out from the competition.

What are printed inside labels?

You’ve probably heard the term “inside label” quite a lot, but just in case, here’s a reminder. Inside labels are the shirt manufacturer’s tags that are attached at the back of the collar, showing the info the apparel is bound by law to have – country of origin, size, fabric, and care instructions.

When it comes to print-on-demand services, however, you might also see the option to have a printed inside label added to a product for an extra fee if the product of your choice has a tear away tag. In this case, the manufacturer’s original tag is removed, and an inside label is printed on the inside of the t-shirt.


Source: Behance

Of course, a printed inside label still needs to have all the mandatory product variant info. But many brands also use inside labels to add that little extra touch to a product.

Benefits of inside label printing

And that extra little touch could be anything – a (very) short joke, a sketch of your cat, an important date… but in most cases it’s probably going to be your brand logo, so that’s what we’re going to talk about.

If you’re running a successful online store, custom-printed inside labels with a logo are definitely something you need to at least consider. As always, you have to look at the pros and cons of adding a customized inside label to the products that allow them.

Let’s start with the pros, and there’s plenty of those! Here’s why inside label printing might be just what your brand needs:

  • It makes your brand more professional. With printed inside labels, your garments are completely under your brand, and your customers see that you have thought about everything, even the smallest of details. There’s nothing more professional than that.
  • It helps your brand stand out. By customizing labels on your products, you’re working on yet another angle of creating and defining your brand which helps you stand out from the competition.
  • It’s a constant reminder of your brand. Let’s be honest – most of your customers care about the product, not the brand. There’s a strong chance that after a customer gets their hands on the product, they’ll forget all about the store they bought it from. Out of sight, out of mind. But a printed inside tag on a shirt makes your brand stay in their sight for as long as the shirt lasts.
  • It’s yet another way to be creative, i.e. add a fun or informative message for the customer.

What about the cons then? Well, an inside labels cost extra (it’s $2.49 at Printful). So you have to decide whether building your brand image in the long term is worth investing a little more.

Apparel with tear away tags on Printful

If you’ve decided to go for your own custom printed label on your garments through Printful, there are a couple of things that you should know.

First, inside label printing is only available for garments with tear away tags and some all-over print items.

Second, at the moment inside label is only available if you’re doing DTG printing. If you want to do embroidery on your chosen product, printed inside labels are not available.

You can filter garments by “Branding options” to find products with inside labels.


You can also sort garments with tear away tags by models, brands, colors, and other characteristics that appeal to you.

How to add an inside label to your products on Printful?

You can add an inside label to your products either when you’re pushing a product to your store, or when you’re making a manual order through your account for a specific product variant. For the sake of this blog, we’re gonna use the process in the push generator, but they’re very similar.

You need to open your Printful Account, pick the store you want to add the products to, and pick “Add product”.


Choose the shirt with a tear away label that you’ve set your eyes on. Pick all the product variants you want to add by choosing the colors and sizes. Add the design you want to put on the shirt. On the right from the mockup, you’ll see an option to add an inside label. Choose that, and you’ll see the space where you can customize the inside label.

Here you can add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″. When the product gets printed, all the mandatory info about the shirt will be filled in automatically. And that’s it! Printful’s labels are as easy to add as that.

Take your brand to the next level

As your online business is growing, you have to think of the new ways how to develop it further. While there are loads of things you can do, improving your product value is something worth investing in.

Custom inside label printing is one of the options at hand that can strengthen your brand and its image. And our intuitive Designer Maker gives you an easy way to do that while offering a wide range of products in a variety of colors and sizes. So take your brand to the next level with inside labels!

This article was originally published in January 2014; it has since been updated.

Content Marketer at Printful


  1. Dime Mendez

    Hi how are you I will like to work with you I just thought of making a clothing business and will like to know a little more of your company

    1. Alise Zindiga

      Hey, Dime, thanks for reaching out! We suggest taking a look at our webpage first 👉 //
      You can start by exploring how things work and continue with our Resources page that will most likely provide answers to the majority of your questions. In case there’s something unanswered left, feel free to contact our customer support at [email protected] or jump in a chat from any place on our website.

  2. Billie


    If I were to design an inner neck label, will Printful remove the tear-away label before hand? For example, instead of a normal shirt that has a tear-away label Gildan on it, it’d just say my company’s name of it?

    1. Alise Zindiga

      Hey, Billie! Yes, if you’re choosing to print the inside label, we’ll remove the tear-away label.

  3. Samira

    Can a tear away label just be removed, for example, on emroidered tshirts i know you dont offer inside label printing but can it simply be removed?

    1. Alise Zindiga

      Hey, Samira, it’s physically possible to remove the tear-away label, however, we’re legally obliged to include the label information for all our products. If the label isn’t printed, we won’t be able to remove the original label. However, we’re exploring possibilities to mix embroidery fulfillment with DTG inside label printing in the future.

  4. sunnysusan

    It was a very interesting post. The information you shared with us is much appreciated. I have some confusions. Is it possible for Printful to remove the tear-away label before creating an inner neck label? Could it be just saying the name of my company instead of the usual Gildan label on it?

    1. Alise Zindiga

      Hey! That’s exactly how it’s working—if you choose to print the inside label, we’ll remove the tear-away label.

  5. Damiano

    Hi! Are there any talks about printing inside and outside labels on one shirt? As of now it’s one or the other, but I would love to be able to choose both.

  6. Concerned

    Regarding ‘inside label printing is only available for garments with tear-away tags and some all-over print items’.

    (At the time of this post:)
    All-over printed shirts offering the option for an inside label: [NONE].

    What the…?!

    So what appears on the inside of all-over (cut-and-sew) shirts then?
    – Nothing?
    – ‘Made by Printful’?

    Please rectify this with urgency! Your commercial/professional customers always need THEIR OWN BRAND on the INSIDE LABEL, not their supplier’s brand!

    Please explain all details related to these concerns; OR, please start offering client-branded inside labels on everything ASAP.

    Thanks in advance.

    1. Anna Marija Freimane

      Thank you for your feedback!:) With all-over print products, customers can do branding on other spots like the outside labels, sleeves, sides, etc. We’re always working on new features and improvements. Stay tuned for the updates!

      1. Concerned

        Thank you for replying.

        We, your clients, are excitedly hanging on the edges of our seats awaiting the improvements/updates to which you refer!

        Please let us know when the Printful team have discussed these concerns and come up with a pleasing solution (ideally client-branded inside labels on everything).

        [Obviously, our customers do not want their size (etc.) printed on the outside of their garments.]

        Since my questions weren’t answered I will try to guess the answers:

        (Apparently correct at the time of this post:)

        ‘What appears on the inside of all-over (cut-and-sew) shirts?’

        – Apparently nothing (just blank white fabric). This was discovered by inspecting photographs posted in the customer review section.

        ‘Please explain all details related to these concerns’.

        – The size, fabric composition, country of manufacture and washing instructions for all-over shirts appear…[Where on the garment? – Unknown.]. – Perhaps the Printful seamstresses sew a ‘care’ label into one of the interior side seams(??).

        – The reason Printful does not currently offer inside labels in all-over shirts is…

        — [Anticipated Excuse 1 (most likely):] We could offer this service, but we make so many all-over T-shirts that printing on both sides of the fabric would be too time-consuming and laborious[?].
        — Rebuttal: That’s what the additional ‘inside label’ fee pays for.

        — [Anticipated Excuse 2 (less likely):] It’s not technically possible[?].
        — Rebuttal: Yes it is. Printful currently offers it on other all-over garments such as unisex jumpers and women’s sleeveless items.
        — [Anticipated Counter-rebuttal:] Those use a different machine/process which makes it easier[?].
        — Suggestion: If that’s the case, there’s probably another solution. To create an inside label in an all-over shirt, could you make room in the fabric pattern for a new ‘inside label’ piece and sew it across the back of the shoulders; or make the entire back half of the shirt a double layer?


        One more thing:
        The following Printful video claims that inside labels are both possible, and included free of charge. Then, ten seconds later, the screen recording of the webpage correctly shows that there is NO OPTION for ‘inside label’.
        Please explain.

        Thank you for taking these concerns seriously. Please let us know some amazingly good news as soon as possible.

        (Apologies for being demanding, Printful team, but you are the best in this industry and certainly capable of progressing even closer to perfection.)

        1. Anna Marija Freimane

          Hey! I know that it might feel frustrating, unfortunately, we’re not planning to offer inside labels in the nearest future. This feature depends if the manufacturer has made the tag removable or not. There have been cases where we’ve convinced the supplier to convert the label as tear-away for us, but ultimately it’s their business choice. We revisit this topic regularly and try to prioritize clothing with branding options whenever possible.

  7. Antonio

    Isn’t there the possibility to select the color of the logo based on the color of the garment? If I have created a black and a white t-shirt in a template I am forced to use the same logo for both colors, but I would like the logo to be white on black while the logo was black on white

  8. Rondon

    When I create a product with an inside label, the mockup shows the gild an label and not the label i have placed on the t shirt. Is there any way to create the mockup without the gildan label and my label instead.

  9. hellohello


    for t-shirts Gideon 6400 – in design view I cannot see inside label but in production view i can. pls fix the glitch in design view. so can see mock-up inside label.

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