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Beginner's handbook

How to Put Your Brand First with Inside Label Printing

By Reading Time: 5 minutes

It’s not a secret that customers are willing to pay premium price for brand products that offer quality and consistency. That said, creating a strong, differentiated brand image is a key to turning website visitors into loyal customers.

Now, there are many tools you can use to put your brand first. But as an online clothing store owner, you should start with the basics – making your apparel stand out. That’s where inside labels come into the picture.

If you haven’t heard of inside labels or not sure whether your brand needs them, don’t worry. This blog post will walk you through the basics of this custom branding option that can help you stand out from the competition.

What are printed inside labels?

You’ve probably heard the term “inside label” quite a lot, but just in case, here’s a reminder. Inside labels are the shirt manufacturer’s tags that are attached at the back of the collar, showing the info the apparel is bound by law to have – country of origin, size, fabric, and care instructions.

When it comes to print-on-demand services, however, you might also see the option to have a printed inside label added to a product for an extra fee if the product of your choice has a tear away tag. In this case, the manufacturer’s original tag is removed, and an inside label is printed on the inside of the t-shirt.


Source: Behance

Of course, a printed inside label still needs to have all the mandatory product variant info. But many brands also use inside labels to add that little extra touch to a product.

Benefits of inside label printing

And that extra little touch could be anything – a (very) short joke, a sketch of your cat, an important date… but in most cases it’s probably going to be your brand logo, so that’s what we’re going to talk about.

If you’re running a successful online store, custom-printed inside labels with a logo are definitely something you need to at least consider. As always, you have to look at the pros and cons of adding a customized inside label to the products that allow them.

Let’s start with the pros, and there’s plenty of those! Here’s why inside label printing might be just what your brand needs:

  • It makes your brand more professional. With printed inside labels, your garments are completely under your brand, and your customers see that you have thought about everything, even the smallest of details. There’s nothing more professional than that.
  • It helps your brand stand out. By customizing labels on your products, you’re working on yet another angle of creating and defining your brand which helps you stand out from the competition.
  • It’s a constant reminder of your brand. Let’s be honest – most of your customers care about the product, not the brand. There’s a strong chance that after a customer gets their hands on the product, they’ll forget all about the store they bought it from. Out of sight, out of mind. But a printed inside tag on a shirt makes your brand stay in their sight for as long as the shirt lasts.
  • It’s yet another way to be creative, i.e. add a fun or informative message for the customer.

What about the cons then? Well, an inside labels cost extra (it’s $2.49 at Printful). So you have to decide whether building your brand image in the long term is worth investing a little more.

Apparel with tear away tags on Printful

If you’ve decided to go for your own custom printed label on your garments through Printful, there are a couple of things that you should know.

First, inside label printing is only available for garments with tear away tags and some all-over print items.

Second, at the moment inside label is only available if you’re doing DTG printing. If you want to do embroidery on your chosen product, printed inside labels are not available.

You can filter garments by “Branding options” to find products with inside labels.


You can also sort garments with tear away tags by models, brands, colors, and other characteristics that appeal to you.

How to add an inside label to your products on Printful?

There are two options how you can add customized labels to the products you sell through Printful:

  • Using Printful’s inside label template
  • Using a completely custom template

You can use both of them not only when you’re pushing a product to your store, but also when making a manual order through your account for a specific product variant. For the sake of this blog, we’re gonna use the process in push generator, but they’re very similar.

The beginning of the process is the same for both template options – you need to open you Printful Account, pick the store you want to add the products to, and pick “Add product”.


Choose the shirt with a tear away label that you’ve set your eyes on. Pick all the product variants you want to add by choosing the colors and sizes. Add the design you want to put on the shirt. On the right from the mockup you’ll see an option to add an inside label. Choose that, and you’ll see the two options for adding inside label.


Add a pre-filled template

This is the low-maintenance option that allows you to add limited branding and won’t take a lot of your time to upkeep all the product variations.

You simply add your logo or any other info you want to the template. The size of the field that’s meant for your logo is 3×1.13″.


When the product gets printed, all the mandatory info about the shirt will be filled in automatically. And that’s it! Printful’s labels are as easy to add as that.

Add a completely custom tag template

In this case, the whole are of the inside label is yours to use (3×3″). However, you have to take into account that you need to manually update the label for each product variant because you need to show the information for each separate shirt size, color, etc.


Source: Dribble

This means that while your customization options are much wider with this type of label, it also requires much more time since you have to manually update each label and keep track of the info about each variant. The info that needs to be included by law:

  • size of the garment
  • origin of the garment – where it was made
  • information about the material of the garment

All in all, this is something you should have fun with. An amazingly designed label will be appreciated and remembered by those who wear your clothes. It will take your branding to the next level, and create a more cohesive, and well thought-out look for your brand.

To make things easier, we’ve put together inside label templates that you can use as a reference when creating your custom t-shirt tags that stand out. Besides, we’ve already done the research in regard to the origin of the product – just choose the brand you’re using for the shirt.

For more info on preparing your inside label, check out our inside label guidelines.


This is one of three templates we’ve created that you can use for free. They’re in .psd format, so simply open them in Photoshop, add your logo, and make any changes.

Take your brand to the next level

As your online business is growing, you have to think of the new ways how to develop it further. While there are loads of things you can do, improving your product value is something worth investing in.

Custom inside labels printing is one of the options at hand that can strengthen your brand and its image. Use inside label generator if you offer a lot of different products in a variety of colors and sizes to speed up the process of taking your brand to the next level. Or invest time in custom labels that represent your business just the way you want it! The choice is yours.

This article was originally published in January 2014; it has since been updated.

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  1. Leah Sayles

    I can’t seem to find any information about the origin of your All-Over Print products (skater dress, shirts, tanks, etc.). Where do these products originate and do you have a inside label template for these items?

    1. Edward Zarins

      Hey Leah, we produce our All-Over Print products at our own facilities. 🙂 You can find the inside label template under the “File guidelines” tab of the product page.

  2. Quinten McLaughlin

    I used this and the tag stays “XS” no matter what size the actual shirt is. If I add my own custom tags that changes with size (1 file for XS, another for S, etc.), I have to do each variant individually. This is because it asks me to apply to all variants by color, not size, even when I filter by size. Or can I just put XS for all variants as the template does?

    1. Edward Zarins


      If you’re manually uploading your inside label files, you’ll have to do that for each variant separately. We just launched our inside label generator that should ease the process for you! Check it out! 🙂

  3. Mitch Forsburg

    Is there a way to bulk edit to add an inside tag to all of my tees? All tees are printed on Bella + Canvas 3001.

    If not bulk edit, is there a way to set this up individually so that when customers order the tag is already part of the product as opposed to adding it in after the order has been placed?

    Thanks! – Mitch

    1. Giedrė Kronberga

      Hi Mitch, you can’t bulk upload inside tags to all of your tees. But you can use our inside label template that pre-fills all the mandatory info about the individual shirt and all its variants automatically.

      Once you pick your product, select all the product variants you want to add by choosing the colors and sizes. Add the design you want to put on the shirt. On the right from the mockup you’ll see an option to add an inside label. Choose that, and hit “Use template” or “Create your own”. Once the tag it’s added, your products will have an inside label without you having to add it manually each time.

  4. Nicolas


    I think there is a small problem with the pre-filled template of the Bella Canvas 3001 t-shirt. It’s indicated “Made in Bangladesh” but on their website, Bella Canvas writes that clothes are assembled in North and Central America (Honduras, Nicaragua, Guatelama). What is the right information ?

    Here is the link of the article :

  5. Deomar

    My concern is the color of the inside label for light-colored clothing. From what I saw on Printful’s pre-filled template, the label’s color is black (I use grey). I’m concerned that your pre-filled inside label would be visible from outside a white shirt, which would not be okay.

    1. Giedrė Kronberga

      Hi Deomar! You’re right, there’s a chance that the black label will peak through the other side of the light-colored tee. I know it’s not the most convenient solution, but you can use inside label generator for darker-colored items and a custom template for light-colored apparel.

    1. Edward Zarins

      Hey Andreas,

      We regularly review our pricing and lower it when applicable. At the moment we don’t have plans to make any changes to our inside label pricing.

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