The data from 15,000 users spanning 7 continents has been retrieved, compiled and analyzed to make observations about the state of ecommerce, as well as local habits and trends of participants from different countries. The data was collected from June 27, 2018, to July 18, 2018, to provide a window of insight to the average ecommerce store owners.
These are the initial findings, and this page will be continually updated as data is aggregated and compiled.
This data can be freely used and republished, provided the data is correctly attributed and linked to this page.
1. Top destinations for products that are sold by sellers based in Europe (top 20)
Analysis: European sellers have their eye on the US market, and are able to successfully sell to them. Though the UK is second.
| Place | Country | Percentage |
| 1 | United States | 58.13% |
| 2 | United Kingdom | 10.44% |
| 3 | Germany | 4.93% |
| 4 | France | 4.22% |
| 5 | Canada | 3.29% |
| 6 | Finland | 2.84% |
| 7 | Sweden | 1.99% |
| 8 | Australia | 1.97% |
| 9 | Italy | 1.93% |
| 10 | Belgium | 1.62% |
| 11 | Netherlands | 1.40% |
| 12 | Spain | 1.23% |
| 13 | Switzerland | 1.04% |
| 14 | Denmark | 0.97% |
| 15 | Norway | 0.91% |
| 16 | Estonia | 0.79% |
| 17 | Austria | 0.75% |
| 18 | Ireland | 0.73% |
| 19 | Latvia | 0.55% |
| 20 | Czech Republic | 0.27% |
2. Fastest European shipping times (average days from shipping to receiving)
Analysis: Similarly to the US, average European shipping times vary between 3 to 4 days. However, due to the lack of homogenous shipping systems, shoppers in some parts of Europe have to tolerate longer shipping times – up to 6.5 days – than the US, which is on average 3.5 days.
| Place | Countries | Average shipping time (days) |
| 1 | Netherlands | 3 |
| 2 | Belgium | 3 |
| 3 | Denmark | 3 |
| 4 | Slovenia | 3 |
| 5 | Slovakia | 3 |
| 6 | UK | 3 |
| 7 | Switzerland | 4 |
| 8 | Lichtenstein | 4 |
| 9 | France | 4 |
| 10 | Monaco | 4 |
| 11 | Luxemburg | 4 |
| 12 | Malta | 4 |
| 13 | Poland | 4 |
| 14 | Lithuania | 4 |
| 15 | Others | 6.5 |
3. Destinations of orders from UK-based sellers
Analysis: The destinations of ecommerce orders is predominantly in North America, demonstrating that UK sellers are experiencing more success with targeting foreign markets than local.
| Continent | Percentage |
| Africa | 0.19% |
| Asia | 0.61% |
| Europe | 32.48% |
| North America | 63.93% |
| Oceania | 2.65% |
| South America | 0.13% |
