Printful Ecommerce Newsletter

As a team, we’re constantly researching, learning, and flexing our own creative muscles. We decided to curate and share some of the content we read in the form of this newsletter!

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Previous issues

Check out what we've written about before

The art of “cool” marketing

The most hyped brands tend to have an air of coolness about them. From Apple’s 1984 Macintosh commercial to the early days of Supreme, cool brands manage to be rebellious and aspirational at the same time, becoming the gold standard of popularity. Brands are always trying to seem edgier and less conventional, so let’s learn from some recent examples together. If you know someone who’d appreciate getting curated bi-weekly ecommerce insights, ...

Apr 21, 2022


Your brand should be an identity

Have you ever wondered why people want to be associated with certain brands? There are Glossier girls and Chanel women, and loyal Apple users will never refer to their MacBook as a laptop. Being a customer of certain brands is an identity on its own, becoming a new level of customer loyalty and word-of-mouth marketing. In this issue, let’s take a look at how identity plays a role in the strategy and success of different brands. If you know someone ...

Apr 7, 2022


The fandom goldmine

They say that the strongest form of love is parenthood, true friendship, a life-long partnership… But as someone who’s been fourteen and obsessed with a boyband, I’d like to add fandom to that list as well. From RuPaul’s Drag Race to the LA Lakers, there’s an endless number of communities formed around people’s interests, no matter how mainstream or niche. There’s a fandom out there that can be a perfect resource for your brand, so let’s see how you can make ...

Mar 24, 2022

Running your own brand is no easy task, so I want to help. Every two weeks, I get to scour the web for noteworthy stories and share the most relevant takeaways with you. Subscribe and stay informed without getting flooded with emails.

Elizabete Fleišmane Editor

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