What does made-on-demand mean?
It’s a manufacturing method where items are made only when an order is placed. Printful is a print-on-demand company, which means we print, embroider, and fulfill orders as they come in.
How Printful works
Wear what you want, not what’s available!
And share your designs with others by creating your own store
The challenges of the fashion industry
Meaningful solutions need to come from both sides of the fashion industry—consumption and production
Overproduction
Fashion companies are often incentivized to produce more than can be sold. In most cases, leftover stock is either disposed of or burned without ever being worn.
Overconsumption
According to McKinsey & Company, 1 in 5 garments is thrown out without ever being worn. We are buying more than we used to and wearing what we have for a much shorter time. Clothing has become very cheap, so we often buy things we don’t even like.
How made-on-demand can help
The truth is, there will never be one perfect solution to fashion waste. But the fear of not getting it right shouldn’t be stopping us. The European Environment Agency recommends the on-demand production model as one of the key circular business models to combat textile waste. Made-on-demand companies don’t have excess stock to discard, so product waste is limited to production scraps and damages.
Printful’s goal is to make on-demand manufacturing the norm for a planet with finite resources and people with infinite ideas.
To meaningfully address the challenges of fashion waste and climate change, this needs to go hand-in-hand with recycling/reusing clothing and thoughtful regulation.