Printful online conference—How to Prepare for the Holiday Season at the Last Minute

Charlotte, North Carolina—Printful is hosting Printful Threads, a free online conference for ecommerce store owners, for the fifth time on November 10, 1–3 p.m. (PST).

According to a survey done by Printful, a quarter of business owners start their holiday season preparations only during the week of Black Friday and Cyber Monday. To help them keep their competitive edge, this edition of Printful Threads will serve as a crash course, titled: “How to Prepare for the Holiday Season at the Last Minute”. The conference speakers will cover tips for Black Friday and Cyber Monday preparation, give ideas for effective last-minute marketing and ad campaigns, and provide useful information on the marketing channels to prioritize when short on time.

The fifth edition of Printful Threads will be opened by the founder and CEO of Privy Ben Jabbawy. Privy is a leading company in email and SMS marketing for online brands and has recently been acquired by Attentive. Ben and his team have helped over 500K ecommerce stores to drive $7 billion in sales by using Privy, and he'll share his learnings through a tried-and-true guide for increasing holiday sales.

Printful's Head of Paid Digital Advertising Elvis Abeltins will help participants start their journey in paid advertising. At Printful, Elvis is in charge of planning and executing hundreds of ad campaigns on the biggest ad platforms. He believes that reaching the right audiences at the right time is important when growing a business.

Finally, Craig and Kenya Linton will join the conference to discuss the best last-minute strategies for your business to thrive during the holiday season. The Lintons have founded the faith-based lifestyle brand Hustling Spirit Clothing™. Since using Printful for their most sought-after t-shirt collection, they've grown from a local New Jersey brand to selling their fashion collections to customers all over the US.

Previous editions of Printful Threads have covered topics such as starting from creating your first marketing strategy to launching an online business and making your first sales. The conference has served as a platform for business owners, ecommerce professionals, and marketing experts from companies like Wix and Fast Company to share their knowledge with the Printful community. The previous Printful Threads conference, held in July 2021, gathered over 6,000 registered viewers who learned about growing ecommerce businesses with the help of organic marketing.

Learn more and register for the upcoming online conference at printful.com/threads.

About Printful
Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. The company fulfills and ships custom clothing, accessories, and home & living items for online businesses. In 2020 the company hit a revenue milestone of $208 million and has recently become the first unicorn company (valued at over $1 billion) with Latvian roots. Since its founding in 2013, Printful’s been trusted to deliver over 39M items and has scaled to a team of 1,800+ people across nine in-house fulfillment centers around the world.