printful threads

Printful Threads

An online conference series for both new and experienced ecommerce store owners looking to take their business to the next level

First conference: May 7, 3-6 PM (EST)

Ecommerce Store Marketing During Covid-19

The first online conference in the Printful Threads series

Discover the latest trends in ecommerce

Understand how you can use the current ecommerce trends to grow your online business

Learn about changes in consumer behavior

Find out how consumer behavior is changing during these challenging times and what you can do about it

Find out what experts think

Engage and ask questions to experts from the print-on-demand and ecommerce industries

Check out the speeches

To see what we've learned during the conference, take a look at the insights from:

Jessica Gioglio (With Savvy Media & Marketing)

Dionna Dorsey (District of Clothing)

Nora Inveiss (Printful)

Liat Karpel Gurwicz (

Meet the speakers

Thought leaders ready to share their industry knowledge

Jessica Gioglio

Social Media Expert | With Savvy Media & Marketing

Jessica is a social media expert and co-author of “The Laws of Brand Storytelling.” She’ll share her knowledge about how to keep your business thriving during the crisis.

Catch Jessica at her talk, "Social Media Best Practices During & Post Covid-19."

Nora Inveiss

Marketing Project Manager | Printful

Nora is a great communicator who knows how to keep sellers up to date on the global situation changes. 

Catch Nora at her talk, "Lessons Learned and Advice from Printful on How to Talk to Your Customers During Times of Crisis."

Dionna Dorsey

Founder and Designer | District of Clothing

Dionna runs an online store and knows how to keep her brand productive and profitable, even during Covid-19.

Catch Dionna at her talk, "How to Pivot During the Pandemic."

Elīna Krūze

Head of New Product Development and Merchandise | Printful

Elīna knows how to create strong connections with people, mentor and inspire her team, and find the next big Printful product.

Catch Elīna at the opening panel discussion.

Michael Johnson

Director, Marketing | Hanesbrands, Inc.

Michael has been a part of the ecommerce industry for 15 years, working with well-known apparel brands, including Champion.

Catch Michael at the opening panel discussion.

Liat Karpel Gurwicz

Ecommerce Marketing |

Liat is a seasoned expert in branding and ecommerce marketing who has worked with many successful tech companies.

Catch Liat at her talk, "5 Ecommerce Mistakes New Stores Can Avoid."

Carissa Richmond

National Sales Manager | Bella + Canvas

Carissa is a knowledgeable sales team leader who has grown with Bella + Canvas for the past 6 years, and is passionate about the ever-changing industry trends.

Catch Carissa at the opening panel discussion.

Marianna Zvaigzne

Head of Brand Language | Printful

Marianna's working with her team to define what it means to “sound like Printful” and keeps Printful copywriters on their toes with animated editing sessions.

Catch Marianna moderating the discussions and engaging speakers with the audience.

Conference agenda

Check out the topics

Panel discussion | The New Normal: Executive Perspectives on the Industry Shift

with Michael Johnson (Hanesbrands), Elīna Krūze (Printful), and Carissa Richmond (Bella + Canvas)

3:00 p.m.

Tune in to learn about the current ecommerce trends, consumer habits, and strategic opportunities for ecommerce sellers. 

5 Ecommerce Mistakes New Stores Make

with Liat Karpel Gurwicz (

3:40 p.m.

Learn how to run a successful online store and get useful tips to help you avoid the most common pitfalls that new sellers make.


Lessons Learned and Advice from Printful on How to Talk to Your Customers During Times of Crisis

with Nora Inveiss (Printful)

4:10 p.m.

Learn how to stay current when communicating with customers during the crisis and discover the best practices and lessons from Printful.

Social Media Best Practices During & Post Covid-19

with Jessica Gioglio (With Savvy Media & Marketing)

4:30 p.m.

Find out the best social media marketing tips, practices, and possible strategies during and after Covid-19.

How to Pivot During the Pandemic

with Dionna Dorsey (District of Clothing)

5:00 p.m.

A Printful customer will share her discoveries from the journey through Covid-19 as an online seller.

Ask Me Anything: Wrap Up and Q&A Session with All Speakers

5:20 p.m.

Is there anything else you'd like to find out? Join the Q&A session to ask our speakers anything!

See you soon!

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