Printful adopts Coloreel technology for unlimited color embroidery production

Printful adopts Coloreel technology for unlimited color embroidery production

Nov 7, 2022

Charlotte, North Carolina—Printful is one of the first print-on-demand companies to introduce the new Instant Thread Coloring Unit (ITCU) by Coloreel, a Swedish textile innovation brand. Printful can now give business owners an extra advantage by offering the latest cutting-edge embroidery technology to their customers.

Embroidery has always had a limited color offering because a single machine can only house a small number of threads, and each thread has its fixed color. For example, the red thread is only one kind of red, without brighter or darker color variations. This has made embroidery unfit for most designs that have a wide range of colors and gradients, which limits creativity. But thanks to Coloreel's new ITCU technology, prior embroidery limitations have been removed.

“Printful’s new unlimited color embroidery technique offers customers new opportunities to experiment and turn their creative ideas into products. At Printful we put a heavy emphasis on innovation as we strive to provide the best solutions and services for our customers. I believe that this new feature will be an industry game changer and will empower store owners to sell intricately embroidered products or logos that perfectly match their branding,” says Elina Kruze, Head of New Product Development & Merchandising at Printful.

“Through the new and unique possibilities in design, and efficient on-demand production of embroidery, Coloreel offers Printful customers additional business and value creation opportunities. This makes it possible for retailers to elevate their brands and grow their business like never before,” comments Torbjorn Back, CEO of Coloreel.

At the moment, unlimited color embroidery is still in the beta testing phase, so it is only available for a small number of Printful customers. However, the company plans to complete testing and gradually implement this technology across its fulfillment centers in the coming months.

About Coloreel
Coloreel is a textile innovation brand offering embroidery equipment that enables high-quality coloring of textile thread on-demand, unlocking a world of potential. Their unique solution makes previously complicated designs accessible, including gradients, textures, and other stunning effects.

About Printful
Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. The company fulfills and ships custom clothing, accessories, and home & living items for online businesses. Printful is the first unicorn company (valued at over $1B) with Latvian roots and in 2021 the company hit a revenue milestone of $289M. Since its founding in 2013, Printful’s been trusted to deliver 54M+ items and has scaled to a team of 1,600+ people across ten in-house fulfillment centers around the world.