walmart marketplace

Join Walmart Marketplace

Sell custom-made products with one of the largest ecommerce retailers

Tap into a billion-dollar market risk-free

Combine print-on-demand with an ecommerce giant

Put your custom products in front of more than 133M monthly visitors who know and trust Walmart. Leverage this reputation to build trust with potential customers.

In 2023, Walmart’s online sales amount to $73.7B, and you can tap into this market.

The best part? You can do it without putting your money on the line! By using on-demand production, you only pay for what you sell.

Type Marketplace
Setup time Slow
Price Free to set up, 6% - 15% order commission
Best for Ecommerce experts
Products pushed to store Yes
Displays "out of stock" Yes
Live shipping rates No
Open source No

How to sell on Walmart Marketplace

Part 1

Set up your Printful account

Sign up to Printful for free

Part 2

Apply to sell on the Marketplace

Create a Walmart Seller Account and request to join Marketplace sellers

Part 3

Hang tight

Wait for Walmart to review your application

Part 4

Authorize and complete your setup

After you’re approved, complete your Seller Profile and start selling

Sell with one of the biggest ecommerce retailers in the US

walmart x printful

A household name

Access 133M monthly visitors who trust the platform and associate you with the brand

Tips and insights

Get Walmart’s recommended videos, guided tours, and more to help your business thrive

Free and easy setup

Don’t pay any setup, monthly, or hidden fees; you only pay for what you sell

Fast growth

Scale with one of the fastest-growing marketplaces in the ecommerce space

Browse and choose from our catalog of premium products

Have them made and sent to your customers automatically

See what other business owners say about us


Printful allowed me to start a business with zero capital in my spare time

Printful allowed me to start a business with zero capital in my spare time. It was easy to set up and Printful do all the hard work for me. All I have to do is supply the ideas and the traffic, then everything else is taken care of.

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Finding Printful was a godsend!

Printful has been integral to my company’s early success. They handle all the things I don’t have time to worry about, like shipping and manufacturing.


Printful has fulfilled over $100,000 in orders for me

I've been using Printful since 2017 and sold over $100,000 worth of print-on-demand products that they’ve fulfilled. I’m a big fan of them as a company and their support team is very helpful and quick to respond to any inquiries I’ve had.

Grow your business on Walmart with Printful

Automatic order fulfillment so you don't lift a finger

No setup or monthly fees: only pay for what you sell

No excess stock, unsold inventory, or wasted money 

Custom branding on labels, pack-ins, and more

Endless experiments with products and designs for free

The highest product quality with a mere 0.24% reshipment rate

Frequently asked questions