What are default selling preferences?
Selling preferences let you set up your default selling region (DSR) based on your target market.
These settings tailor your product range by prioritizing items with the best availability and fastest shipping in that region.
How do I choose the right selling preference for my store?
Your global default selling region is automatically set to your location. If your target audience is in a different region, adjust it at any time to match where your customers are. Not sure yet? Set it to Worldwide and adjust later based on orders.
There are two types of default selling preferences:
- Global (affects your catalog view)
- Store (controls what you can add to a store)
Example: How global and store preferences work together
Let’s say your global default selling preference is set to Worldwide, and your store default selling preference is set to US. You’ll be able to browse all the products in the catalog – regardless of region.
However, you’ll only be able to add products to your store if they’re assigned to the US region. You won’t be able to publish products not included in your store’s selling region.
Example: Region mismatch between global and store preferences
If your global default selling preference is set to Europe, but store default selling preference is set to US, you’ll only see products assigned to Europe.
You can only add products to your store if they are also available in the US region.
Products exclusive to Europe can’t be published to that store.
Make sure your catalog view matches the store’s selling preference to see the correct product selection
What is the difference between global default selling preference and store default selling preference?
How the settings work
Select the global preference
Choose a region to filter the catalog and personal orders
Set the store preference
Pick a region for each store to control product availability
Save your settings
Get a tailored product range for your stores and catalog
What you get
Faster shipping for your target market
Customized Product Catalog view
Tailored store management experience
Default Selling Preferences FAQ
You can change your global default selling preference by clicking Preferences in the top-right corner of your Printful Dashboard.
To update the store default selling preference, go to Dashboard > Settings > Store settings > General > Choose store > Store default selling preferences.
No. Printful ships products worldwide with only a few exceptions. Your selling preference simply filters and prioritizes products in your catalog and store view. Customers can place orders from anywhere.
Whenever possible, we’ll fulfill orders locally based on the delivery address – even if it’s outside your selected region.
Products are mainly assigned to a selling region if they’re available for fulfillment locally. However, this isn’t guaranteed. A product may also be included if it’s fulfilled in a nearby region, or if there’s no suitable local alternative, even if it ships from farther away.
On each product page, you’ll find an Availability tab. It shows, by variant, which Printful facilities can fulfill it and the current stock status.
Learn more about availability statuses and where to find them in this article.
Yes, it’s possible. If a product isn’t fulfilled locally and has to be shipped internationally, customs fees may apply depending on the destination country. We recommend adding this information to your store to help customers avoid surprises at checkout.
Fulfillment locations have different local costs. The prices you see in the Product Catalog and during product push reflect the selling region you’ve selected. However, your final fulfillment cost depends on the customer’s delivery address and which facility is used for the order.