Can I choose a different selling preference for each of my stores?

Yes, you can set up the selling region for each of your stores by going to our Dashboard > Settings > Stores> Store default selling preferences.

Does setting up a default selling preference means I can only sell to that region?

No. Setting up a selling preference means you’re prioritizing products that are fulfilled in your chosen region. Your customers will be able to purchase US products even if they are located in other parts of the world, but be aware that the estimated delivery times might be longer.

Will my customers need to pay customs if they order a product from another region they are located in?

Yes, it’s possible. We suggest enclosing this information on your store.

How to choose my default selling preference?

We recommend that you set your selling preference according to your target market. If you don’t know your target market, you can set the preference as Worldwide and then pay attention to which parts of the world you most often get orders from.

Default Selling Preferences

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Default selling preferences

What are default selling preferences?

Default selling preferences are a setting that allows you to set up your selling region according to your target market. By doing this, you get a tailored product range in terms of availability and shipping speeds.

How to choose the right selling preference for my store?

It’s recommended that you set your selling preference according to your target market. If you want to offer fast shipping with shorter travel distances choose the faster delivery/fewer products option. If a wider product range is more important to your brand, choose the slower delivery/more products option.

Let's say, your global default selling preference is set as Worldwide, but store default selling preference is set as the US. In this case, you'll be able to browse all the products in the catalog, but when trying to push a product to your store which is outside the US, you'll get a message that it’s not possible.

Let's look at another example. Your global default selling preference is set as Europe, but store default selling preference is still set as the US. In this case, you’ll be able to browse products with fast shipping to Europe but only push them to your store if they're also available in the US.