21 Trending Products to Sell Online in 2024

Have you ever felt overwhelmed by the abundance of products you can sell? You’re not alone.

It’s the paradox of choice: the more options you have, the harder it becomes to choose.

That’s why we’ve compiled a list of 21 sought-after products and product categories you can add to your print-on-demand store in 2024. 

Instead of browsing and researching, focus on the important part—designing and selling!

Home & living goodies

This year, 12.7% of full-time employees work from home, while 28.2% work a hybrid model. Forbes predicts a “continuous, yet gradual, shift towards remote work,” predicting that 22% of the US workforce will fully work remotely by 2025. 

What does this mean? More and more people are spending most of their time at home and looking for ways to spruce up their homes.

Do you have anything in store for them? If you don’t, these products are a good starting point. If you do, see if you can add something new. 

1. Wall art

Wall decor is an easy and (relatively) cheap way to elevate a living space. Wall art, a product category generally trending all year round, is seeing an increase in demand.

Source: Google Trends

With Printful, you can currently design and sell 13 wall art variations, including:

• Posters

• Canvas Prints

• All-Over Print Flags

• Glossy Metal Prints

Here are some design ideas to get you started:

• Abstract artwork

• Line art 

• Bursts of colors

• Simplistic photography

• Quotes

Wall art has one of the biggest profit margins of all the products in our catalog. It doesn’t cost much to produce and can be sold at a higher price point. That and various design options make this a great product to sell in 2024.

Learn More: How to Develop an Effective Marketing Strategy

2. Candles

A home decor staple—the glass jar candle—is a lovely addition to any home, and Google Trends predicts a huge uptick in the demand for them. 

Source: Google Trends

The candles are made from 100% natural soy wax, don’t contain any smell, and can burn for up to 25 hours. Plus, they’re a better alternative to paraffin candles. 

Think about selling custom candles as a premium product. How? Place more expensive products next to it, use 360° video view in your marketing, and use smart pricing and selling tactics.

3. Blankets 

The arrival of cold weather is when blanket popularity peaks every year:

Source: Google Trends

Here are two snuggly options you can offer your customers:

• Printed blankets

• Embroidered sherpa blankets

The printed blanket is well-suited for photos and detailed designs, while the sherpa blanket is great for small, simple embroidery designs.

Pro tip: use blankets to create bundle deals with pillows or pillow cases. 

4. Drinkware 

Another popular product category to sell online is drinkware. That’s no surprise, given that nearly 60% of people admit they have an emotional attachment to their favorite mug.

Learn more: 37 Mug Design Ideas to Sell and Gift

If you’re selling mugs, cork coasters are an easy upsell. Design matching coasters and maximize your profit. 

In addition to mugs and coasters, you can design:

• Stainless steel water bottles

• Wine tumblers

• Stainless steel tumblers

Reusable drinkware is a must-have for the majority of us nowadays. A survey conducted last year showed that sustainability is an increasingly important factor for most people. And people are willing to pay more for a product that’ll serve them longer.

Half of consumers say they’ve paid an average of 59% more for products branded as sustainable or socially responsible.

It’s estimated that the reusable water bottle industry will reach $11.51 billion by 2028. Now’s the time to get in on the action!

One of the newest additions to our catalog is custom glassware. Put your design on:

• Shaker Pint Glasses

• Can-Shaped Glasses

• Stemless Wine Glasses

Read also: Tumbler Design Ideas to Get You Inspired

Apparel and accessories

Since people can’t touch the material, feel the weight of the fabric, look at seams, etc., visuals are crucial. Visuals have the power to either elevate or downgrade your product—so make them good.

Get true-to-life, high-quality visuals for your store with our Mockup Generator.

You can also place a sample order (with a 20% discount) to get a feel for the product you’re about to sell.

Now, on to what to add to your store.

5. Premium t-shirts

T-shirts are a clothing staple that’s found its way into pretty much every wardrobe and can be designed to fit any niche. Essentially, they’re unfailingly popular.

Source: Google Trends

Since the t-shirt market is oversaturated, you have to find ways to make your tees stand out. One of the best ways is by selling premium-quality t-shirts that leave a high-end impression on your customers.

A shirt’s material is the main thing you need to focus on to fit into the “premium product” niche. As for the design, consider adding embroidered details. Embroidery is often associated with luxury and high-class products.

Need some design inspo? Check out our blog with 56 t-shirt design ideas.

Read also: 12 T-Shirt Design Trends for 2024

6. Hoodies

Similar to blankets, hoodie popularity surges every year around the colder months.

Source: Google Trends

Hoodies, along with t-shirts, are universal wardrobe staples that combine functionality, comfort, and style. They’re ideal for brisk outdoor adventures, quick errands, and chill evenings at home.

There are various types of hoodies that you can design and sell, depending on your target audience. If you’re unsure which is best for your shoppers, design multiple styles and let your customers decide for themselves.

Out of design ideas? Use our blog on trending hoodie designs as a starting point for your design creations.  

7. Jackets

As the crisp air of the colder months rolls in, so does the opportunity for on-demand store owners to tap into a trending market: jackets. Year after year, the demand for jackets sees a noticeable spike as temperatures drop. 

Source: Google Trends

Adding these functional apparel items to your store caters to seasonal demand and opens up a realm of creativity for you. Why? Jackets offer a wide range of customization options. Beyond the standard all-over prints, embroidery, and direct-to-garment printing, you can also explore the direct-to-film technique or merge print with embroidery.

And if you want to make your store the go-to destination for all things warm and stylish this season, consider combining your jacket collection with fleece vests, sweatpants, and hoodies. 

8. Embroidered apparel

Embroidery elevates any garment in an instant. The look, feel, and durability give these products a premium feel. 

You can embroider 149 products. We recommend adding at least a few new ones to your store.

If you want the tried-and-true staples, think about:

• Hoodies

• Sweatshirts

• Beanies

• Tees

• Sweatpants

• Socks

Read also: Best Embroidery Products To Sell

If your audience would be more interested in statement pieces, check out these options:

• Champion Packable Jacket

• Denim Jacket

• Sherpa Denim Jacket

• Unisex Champion Tie-Dye Hoodie

Want more embroidery inspo? Read our 22 embroidery ideas blog post. 

9. Eco-friendly products 

As discussed, people are becoming more and more sustainably-minded. They’re changing their buying and spending habits and are willing to buy less, pay more, and use products for longer.

We have a whole category of eco-friendly products that you can browse to find what fits your store the best. 

Here are some of the products you could be selling right now:

• Unisex Eco Raglan Hoodie

• Unisex Organic Cotton T-Shirt

• Eco Tote Bag

• Premium Recycled Bomber Jacket

Remember, 85% of consumers claimed they’ve shifted their purchase behavior towards more eco-friendly items in the past five years. Take advantage of this—your customers and the environment will thank you.

Learn more: How to Start a Sustainable Fashion Brand

10. Patches 

One of the ways to be sustainable when it comes to clothes is by giving existing apparel a new life. Try your hand at repairing beloved garments instead of buying new ones. Embroidered patches are an excellent way to do it in style. 

Source: Printful

Patches are great not only for repairing but for decorating as well. Plus, they’re perfect as an upsell item for your store.

11. Oversized apparel 

Customers are moving away from tight, fitted clothing and leaning more towards oversized, looser fits. How can you jump on this trend? Design baggy clothing and market it as oversized.

Here are some ideas of what you could personalize:

• Recycled Tracksuit Trousers

• Unisex Heavy Blend Hoodie

• Oversized Tie-Dye T-Shirt

12. Sportswear

Athleisure has become the norm in everyday fashion over the past few years. And garments like sweats, leggings, and hoodies are hotter than ever. 

The global athleisure market is anticipated to reach $549.41 billion by 2028. Google trends agree: the growth of Google searches for sportswear shows us that athleisure is not going anywhere. . . except into everyone’s closets.

Over the past five years, we can see a consistent trend: interest in sportswear peaks around December. 

Source: Google Trends

Now’s the time to design your own sportswear collection. Sell each product separately or use upselling and cross-selling techniques to sell them in bundles.

Learn more:

• How to Start a Fitness Clothing Line
• Athleisure Market Report: Trends and Opportunities

13. Yoga apparel

The term “yoga clothes” is consistently popular all year around, according to Google Trends.

Source: Google Trends

Design matching sets for your yoga-loving followers by putting your design on sports bras or t-shirts, and combining them with:

• All-Over Print Yoga Leggings

• All-Over Print Yoga Capri Leggings

• All-Over Print Yoga Shorts

We recommend offering all three options, so your customers can choose the one they’re most comfortable with.

14. Swimwear

Although swimwear’s popularity peaks around summertime, you can design swimsuits and swim trunks year round for the vacation-goers.

Today’s shoppers are looking for unique, standout pieces that reflect their personalities, and as a store owner, this is your golden ticket. Designing custom swimwear lets you play with vibrant colors, dynamic patterns, and even incorporate text or graphics that resonate with your audience. 

You have many options to choose from, so there’s something for everyone in your store—bikinis, one-pieces, trunks, and rash guards. By offering a range of styles and sizes for men, women, and children, you can transform your online store into a summer hotspot. With the right marketing push, your brand will make waves this beach season!

15. Shoes and slides

No outfit is complete without footwear. Design shoes and slides to give your customers comfy, stylish options to polish off their looks. 

Here’s what you can sell with Printful:

• Slides
• High Top Canvas Shoes
• Lace-Up Canvas Shoes
• Slip-On Canvas Shoes

Footwear is a great way to round out a collection. 

Need inspiration for your own shoes? Check out these 10+ Custom Shoe Design Ideas

16. Hats

Much like shoes, a hat can really complete your look. It can also be a necessity, depending on the season. 

Seasonality is something to consider when planning your catalog. For example, in Google Trends, we can track interest in various products over time, and beanies are clearly sought-after in the colder months. 

Source: Google Trends

Warm weather, though, means to more interest in bucket hats. . . 

Source: Google Trends

. . . and baseball caps.

Source: Google Trends

Design different hats and swap them out as the seasons change. Let your customers have options. Here’s what you can choose from:

• Beanies

• Baseball caps (a.k.a. Dad hats)

• 5-panel hats

• Bucket hats

• Visors

Take a look all the options for custom embroidered hats.

17. Bags

Since the beginning of time, bags have served one of the most useful purposes of all—carrying around necessities. For that reason alone, this product never ceases to be trendy and is sold all year round.

Source: Google Trends

While bags are indeed a practical item, the design aspect leads people to purchase multiple variations and styles. So, think about what your audience is drawn to.

You can design and offer:

• Fanny packs (they’re all the rage)

• Tote bags

• Duffle bags

• Drawstring bags

• Backpacks

Bags should definitely be in your product catalog because they’re not really seasonal items—they’re used year-round. But if you want to take advantage of design trends that ebb and flow with the seasons (spring has sprung, holiday cheer, etc.), simply switch up your offering throughout the year.

Tech accessories

Buying new devices is expensive, but adding fun accessories feels refreshing and doesn’t require a big financial investment. 

With roughly 80% of the world owning a phone (6.6B people!) and more than 92.9% of the US owning computers, it’s safe to say that tech accessories are worth adding to your store. The bottom line is: there’s a market for it.

In our tech accessories category, you’ll find phone cases, laptop sleeves, mouse pads, and earphone cases. Choose what your audience would like and design it for them.

18. Phone cases

How many phones are being used in 2022? Nearly 16B. Double the number of people in the world. This year alone, the phone case industry is worth $21.8B. 

Most people want their phones to be protected from various mishaps like cracks, scratches, or even water damage. And phone cases are an inexpensive way to make your phone feel brand new. That’s why phone cases are a great product to have on your store permanently.

Plus, phone cases make for lovely presents for yourself and loved ones, so it makes sense that there are spikes around the holidays on Google Trends.  

Source: Google Trends

In addition to being practical, they can also serve as a fashion statement, a reflection of your personality, mood, or taste. 

Here are a few examples of what you can add to your offering:

• Samsung case

• iPhone case

• Speckled iPhone case

• Tough iPhone case

Learn more:

• How to Design a Custom Phone Case
• How to Start a Phone Case Business: From Idea to Profit

19. AirPods case

Want to stay on top of trends? Customize AirPod cases for your Apple-loving customers. To give your audience an option to choose, add both cases to your store and use our mockups for professional-looking visuals.

Since there’s currently an increased interest in AirPods, you can take advantage of it and combine the custom cases with other products. For example, pair them with fun phone cases to create bundle deals. 

20. Gaming products 

Mouse pads serve both a practical and an esthetic purpose. And, just like other tech accessories, they reflect the owner’s personality. Plus, with more than 3B gamers in the world, it’s a market worth exploring. 

With Printful, you can design Mouse Pads and Gaming Mouse Pads. The most noticeable difference is in size, but there are more subtle differences (like thickness and stitching) that you can emphasize if you add them to your store.

Don’t make your customers choose—add them both. 

21. Laptop sleeves

This is one of our most loved tech accessories. Our customers praise our laptop sleeves for their vivid prints and perfectly cushioned, faux fur lining. 

According to Statista, most Americans ages 18–64 own a laptop, and there’s a huge chance your customers are among them. Offer them a cool, simple way to keep their laptops safe when they’re out and about. 

Source: Statista

You can also create a package deal by combining them with a matching phone case.

How can you find trending products to sell online?

Google Trends is one of the best ways to find trending products for your online business. It lets you see what consumers search for in a specific region and time frame. 

Use it to track trends and product popularity. Then, use your findings to plan product launches.

Also, check out the top-selling items for our customers in our bestseller category.

Read also: 40+ Best Selling Items on eBay

Over to you

We hope this list inspires you to add at least one new product to your store. We encourage you to experiment and have fun with your designs! 

Have you picked your soon-to-be bestseller? Let us know in the comments.

• 10 Effective Ways How to Market a Product

•  How to Choose Print-on-Demand Products for Your Store

• How to Start a Clothing Brand: A Complete Step-by-Step Guide

This article was originally published in September 2019; it has since been updated.