How to build a brand

Learn how to grow your side hustle into a full-fledged brand—from researching your target audience, figuring out your brand values, and finding your brand personality, to creating your brand name and identity.

How to build a brand
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In this course

Define what a brand is

Research your target audience

Identify your brand values

Find your brand personality

Create your brand name and identity

Course outline:

Module 1: What is a brand?
  1. Introduction
  2. What is a brand?
  3. What can you brand?
Module 2: Conduct market research
  1. Understand your target audience
  2. Study your competitors
  3. Find what sets you apart
Module 3: Identify your brand
  1. Define your brand values
  2. Create your brand drivers
  3. Figure out your brand personality
Module 4: Express your brand
  1. Create a brand name
  2. Write your brand story
  3. Refine your brand voice
  4. Create a visual identity for your brand
  5. Congratulations

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