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The ultimate holiday shopping season guide

The holiday shopping season is the most important time of the year for any ecommerce seller. So take this course to learn how you can get the most sales this year.

The ultimate holiday shopping season guide
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In this course

What the holiday shopping season is

Why the holiday shopping season is important

How to understand which dates to target

How to create a holiday marketing campaign

How to make sure your store runs smoothly

Course outline:

Module 1: What is the holiday shopping season?
  1. Introduction
  2. Understanding the holiday shopping season
  3. Seasonal sales events
Module 2: Creating a successful holiday marketing campaign
  1. Using your resources wisely
  2. Coming up with a concept
  3. Choosing the right channels
  4. Creating the buzz
  5. Last-minute tips
Module 3: Making everything run smoothly
  1. Setting up all the tech
  2. Doing regular checks
  3. Informing customers about order deadlines
Module 4: Making your success last
  1. Growing customer loyalty

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Lectures

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