Course outline:
Module 1: What is the holiday shopping season?
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Introduction
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Understanding the holiday shopping season
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Seasonal sales events
Module 2: Creating a successful holiday marketing campaign
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Using your resources wisely
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Coming up with a concept
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Choosing the right channels
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Creating the buzz
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Last-minute tips
Module 3: Making everything run smoothly
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Setting up all the tech
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Doing regular checks
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Informing customers about order deadlines
Module 4: Making your success last
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Growing customer loyalty