Course outline:
Module 1: What is a brand?
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Introduction
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What is a brand?
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What can you brand?
Module 2: Conduct market research
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Understand your target audience
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Study your competitors
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Find what sets you apart
Module 3: Identify your brand
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Define your brand values
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Create your brand drivers
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Figure out your brand personality
Module 4: Express your brand
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Create a brand name
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Write your brand story
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Refine your brand voice
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Create a visual identity for your brand
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Congratulations
