a man and woman in customized underwear

Personalised underwear in the UK

Create personalised underwear that turns everyday essentials into statement pieces. Whether you’re designing a cheeky gift or launching a new fashion line, bring your ideas to life in minutes with zero upfront costs.

4.6 Trustpilot star rating

6,936 reviews on Trustpilot

4.8

Average on Shopify

Design underwear
Start selling Start selling
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Customise underwear in minutes using our free Design Maker

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Sell underwear online with automated order fulfilment

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UK production means faster delivery to local customers

How to make personalised underwear in 3 easy steps

Part 1

Choose your underwear

First, browse our Product Catalogue and select the perfect base for your design, from comfy boxer briefs to supportive sports bras.

Part 2

Add your design

Next, design your own underwear using your original artwork or by creating something completely new with our free and easy-to-use Design Maker.

Part 3

Order or start selling

Finally, order a pair of printed underwear for yourself to check the quality, or connect your online shop and start selling to customers across the UK and beyond.

Create men's and women's custom underwear in minutes

Here's what people say about our personalised underwear

We're proud partners to millions of creators. But don't just take our word for it – see what they have to say.

Add personalised underwear to your UK store

Custom underwear is more than just a novelty item – it's a fantastic opportunity to grow your business. Here’s why it’s a brilliant move for UK entrepreneurs.

An easy, everyday staple

Underwear is a popular, profitable product that doesn't require a big investment. Use Printful's print-on-demand service to sell high-quality products with no upfront stock costs. It’s the perfect way to expand your custom clothing collection without risk.

Create unforgettable gifts

From cheeky slogans for a stag or hen do to a favourite photo for Valentine's Day, personalised underwear makes for a memorable gift. The creative possibilities are endless, giving you a year-round bestseller.

Unbeatable comfort and quality

We know that great underwear and custom boxers need to feel as good as it looks. That’s why our products are made from soft, elastic, premium-quality materials for all-day comfort and support.

Made with expert care in-house

Every pair is printed, cut, and hand-sewn by our expert team. We handle the entire fulfilment process, so you can focus on what you do best – creating.

Bring your ideas to life with our Design Maker

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Our free Design Maker is packed with powerful tools to help you create stunning designs effortlessly.

  • Create original designs: Explore hundreds of fonts and millions of stock images, or upload your own graphics in seconds.
  • Create professional mockups: When your design is ready, generate high-quality mockups for your product listings. Choose from flat-lay, lifestyle, and model photos to show off your print-on-demand underwear in the best light.
product mockups

Top tips for brilliant designs

Want to make your prints look absolutely perfect? Here are a few quick tips:

  • Use high-resolution images: For the sharpest prints, make sure your artwork is high-quality. We recommend a resolution of at least 150 DPI (dots per inch).
  • Think about placement: Consider how your design will look when worn. All-over patterns work brilliantly on our cut-and-sew products.
  • Check our design guidelines: Every product in our Catalogue has specific guidelines and print file templates to help you get the best results every time.

Connect your store and start selling in the UK today

Integrate your Printful account with the eCommerce platforms and marketplaces UK shoppers use. It’s seamless, fast, and lets you start selling immediately.

Why choose Printful for your personalised underwear?

We're more than a supplier, we're your partner in Print on Demand – taking care of everything from printing to shipping.

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Fast UK fulfilment

With our fulfilment centre right here in the UK, your orders are produced locally. This means faster delivery for your British customers with carriers like Royal Mail, no surprise customs fees, and a smaller carbon footprint.

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No order minimums

Whether you need a single sample or are selling hundreds of items a day, we’ve got you covered. There are no minimum order quantities for any custom product in our Catalogue.

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Your brand, your way

Make every order a unique experience for your customers. Add custom labels, personalised packing slips, and branded packaging to make your business shine.

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Support when you need it

Our friendly Support Team is available 24/7. We’re here to help you solve problems and grow your dream business.

Frequently asked questions

The price depends on the specific product you choose. You can see all costs listed in pounds sterling (£ GBP) in our Catalogue. The price you see includes the product and printing costs.


Note that you’ll also need to account for shipping and Value Added Tax (VAT), which you can manage through your Printful account settings.

Our fulfilment times are typically two to five business days, plus shipping from our UK fulfilment centre. You’ll always get a delivery estimate at checkout.

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Head to our shipping page for more information.

Absolutely. The key is to set a retail price that covers Printful's product cost and leaves you with a healthy profit margin. Personalised items often command higher prices, especially for gifts or niche brands, making it a great market for UK sellers.

It’s simple with Print on Demand:

  • Sign up for a free Printful account.
  • Connect your online store (like Shopify or Etsy).
  • Create your designs using our free Design Maker.
  • Add the products to your store.

 

When a customer buys from you, we handle the printing, packing, and shipping directly.

We deliver across the entire United Kingdom and worldwide. Our UK facility ensures fast and affordable shipping for your domestic customers, while our global fulfilment centres lets you sell to an international audience with ease.

No, there are no minimums. You can order just one item for yourself or sell as many as you like through your store. This gives you the freedom to test new designs without any financial risk.

Yes! You can get discounts of up to 55% on bulk orders of 25 or more items. The discount is automatically applied at checkout, making it easy to order stock for events, teams, or photoshoots.

Explore our blog for all things Print on Demand

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