a man and woman in customized underwear

Custom underwear

Design underwear for yourself or sell to customers worldwide

4.6 Trustpilot star rating

6,419 reviews on Trustpilot

4.6

Average on Shopify

Design underwear
Start selling Start selling
tools icon

Customize underwear in minutes using our free Design Maker

store icon

Sell underwear online with automated order fulfillment

delivery icon

Estimated delivery to United States is from May 31 to June 2

How to make custom underwear

Part 1

Choose your underwear

Select a sports bra or custom boxers from our catalog

Part 2

Add your design

Upload your designs or create something new in our Design Maker

Part 3

Order or start selling

Get a pair for yourself or add custom underwear to your store

Create men’s and women’s custom underwear in minutes

Choose the perfect product and use our Design Maker to customize

Here’s what people say about our personalized underwear selection

4.44/5 average from 307 reviews, see our customer reviews.

Why custom underwear is worth selling

Soft and elastic

Customers love underwear that provides support and comfort throughout the day

Great addition to your online store

Underwear is a profitable, popular product with low upfront costs. It's easy to design for your brand, quick to fulfill, and adaptable for niche audiences. It’s a fantastic way to expand your brand’s product range and give your customers something out of the ordinary

Fun gifts

Create a cheeky graphic design or upload a funny photo for a personalized gift—the possibilities are endless

Made with care and premium-quality materials

Products are printed, cut, and hand-sewn by our expert in-house team

Here’s what our Design Maker can do for you

an illustration of an online design interface

Create original designs

Combine, scale, or edit:

  • 50 collections of clipart designs
  • Over 250 text fonts
  • Hundreds of pre-made design combos
  • Millions of stock images
product mockups

Generate mockups for your store

When you’re finished designing, generate high-quality, eye-catching mockups for your product listings. Choose from flat-lay, lifestyle, and model product mockups.

Start selling personalized underwear on top ecommerce platforms and marketplaces

Why sell personalized underwear with Printful

Only the best

Make your brand stand out with stylish, high-quality underwear and vibrant prints

No order minimum

Get a single printed product for yourself or sell hundreds online

Flawless designs

Use our free Design Maker to make beautiful patterns and graphics

Your brand shines

Add custom labels, packaging, and pack-ins to increase brand visibility

Round-the-clock help

Chat with our Customer Support Team 24/7 to get help building your dream business

Global reach

Sell custom underwear and other beautiful products worldwide with speedy shipping

Frequently asked questions

Custom underwear prices start at $21.95 or €19.95. 


Shipping is calculated separately at checkout and depends on the destination country and the number of custom products you order. See the exact shipping time and cost on your chosen product’s page.

Printing takes 2–5 business days, and shipping typically takes 3–11 business days, depending on the destination. 


For the most accurate timeline, check our Shipping Speeds & Pricing page.

Absolutely! People just love fun and beautiful underwear. It’s a popular gift idea for friends and couples, and when designed well, commands a premium price point.

To sell custom underwear, choose the style that best suits your audience. Easily create and upload your own image, photo, or logo to our Design Maker to turn each pair into a unique piece of wearable art.


Connect your online store to Printful to list your custom underwear for sale. As soon as an order comes in, our team will print, package, and ship it right to your customer. You’ll never pay for inventory upfront, hold stock, or deal with shipping logistics. Just design your own underwear, focus on growing your small business, and we’ll handle the rest. 

We deliver printed underwear worldwide. Shipping options vary by region, but we always aim for fast, reliable delivery.

 

You’ll see available options based on your item, order size, and destination at checkout.

No minimums here! You can order just one pair of customized underwear to test your design or gift a unique product. Whether buying for yourself or creating a variety of personalized underwear for your brand, we make it easy to start small and scale as you grow.

Yes, we offer special discounts for bulk orders. This is perfect for wholesalers, events like bachelor parties, or brands that want to stock up on custom print underwear.


When ordering in bulk, you'll save more on each pair while still getting the same quality, comfort, and attention to detail.


Click the Bulk price calculator on the product page to see your potential savings. 

Shoppers want custom-printed underwear that combines style, comfort, and premium quality. 

 

They prefer underwear made of soft, breathable material for the best fit and all-day comfort. 

 

The best design depends on your target audience, but patterns with logos, photos, or bright graphics are generally popular for underwear. 

 

Offering personalization—letting customers put their own images or names on the underwear—will give you a huge advantage. It’ll make your brand the go-to place for unique underwear and allow you to charge a premium price. 

Explore our blog for more tips, inspirations and advice

placeholder
placeholder
placeholder

See what else you’d like to design

Custom t-shirts Custom hoodies Custom sweatshirts Custom sweatpants Custom ugly Christmas sweaters Custom dress
Custom shorts Custom hats Custom bucket hats Custom beanies Custom swimwear
Custom socks Custom shoes Custom neck gaiters Custom workout sets Custom printed leggings
Custom workout leggings Custom tank tops Custom crop clothing Champion clothing Custom jerseys
Custom bomber jackets Custom slides Custom tie-dye shirts Custom jackets Custom pajamas