Tap into a billion-dollar market risk-free
Combine print-on-demand with an ecommerce giant
Put your custom products in front of more than 133M monthly visitors who know and trust Walmart. Leverage this reputation to build trust with potential customers.
In 2023, Walmart’s online sales amount to $73.7B, and you can tap into this market.
The best part? You can do it without putting your money on the line! By using on-demand production, you only pay for what you sell.
Type | Marketplace |
Setup time | Slow |
Price | Free to set up, 6% - 15% order commission |
Best for | Ecommerce experts |
Products pushed to store | Yes |
Displays "out of stock" | Yes |
Live shipping rates | No |
Open source | No |
How to sell on Walmart Marketplace
Sell with one of the biggest ecommerce retailers in the US
A household name
Access 133M monthly visitors who trust the platform and associate you with the brand
Tips and insights
Get Walmart’s recommended videos, guided tours, and more to help your business thrive
Free and easy setup
Don’t pay any setup, monthly, or hidden fees; you only pay for what you sell
Fast growth
Scale with one of the fastest-growing marketplaces in the ecommerce space
Browse and choose from our catalog of premium products
Have them made and sent to your customers automatically
See what other business owners say about us
Grow your business on Walmart with Printful
Automatic order fulfillment so you don't lift a finger
No setup or monthly fees: only pay for what you sell
No excess stock, unsold inventory, or wasted money
Custom branding on labels, pack-ins, and more
Endless experiments with products and designs for free
The highest product quality with a mere 0.24% reshipment rate
Frequently asked questions
No, the Walmart Marketplace integration is currently available only for businesses in the United States.
Here are the minimum qualifications set by Walmart:
- Business Tax ID(s) (SSN not accepted) or Business License Number
- Supporting documents that verify your business name and address
- History of marketplace or ecommerce success
- A catalog that complies with Walmart’s Prohibited Products Policy
Application review time may vary case-by-case. Once approved, you’ll receive an invitation email.
When reviewing your application, Walmart checks if your financial, legal, and tax practices comply with their guidelines.
After you’re approved and have finished onboarding, Walmart evaluates your seller metrics to see if you meet the Walmart Seller Performance Standards. These metrics include order defect rate, cancellations, returns, shipping times, tracking, and customer review.
With Printful, you get top-tier products with a mere 0.24% reshipment rate. Each product undergoes a rigorous 3-step quality check before, during, and after fulfillment. Plus, you can access unparalleled customer support and speedy shipping worldwide.
There are no monthly or setup fees, but Walmart charges you a referral fee for each sale you make. The referral fees vary by category and total sales price, and range from 6% to 15%.