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Managing the business side of your store

You've set up your store, have started selling, but what’s next? How do you grow your side hustle into a full-fledged brand? Learn how to run your store as a business owner with our video course.

Managing the business side of your store
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In this course

Define and communicate your brand clearly

Budget and follow product pricing strategies

Expand with multi-channel selling

Learn about Google Analytics, Facebook, and Google ads

Value your customers and their feedback

Build customer loyalty to increase retention

Learn about online safety

Stay productive and keep improving

Course outline:

Module 1: Brand, messaging, and communication
  1. Introduction
  2. What is a brand?
  3. Ways to communicate your brand
Module 2: Get your finances in order
  1. Create a budget
  2. Explore multichannel selling
  3. Stay in-the-know about taxes
  4. Payments
  5. How to price your products
Module 3: How to use advertising
  1. Introduction to advertising
  2. Facebook advertising
  3. Google Ads
  4. Retargeting ads
  5. Upselling and cross-selling
Module 4: The customer is king
  1. How to make your customers feel valued
  2. How to deal with negative reviews and feedback
  3. How to build customer loyalty and increase retention
Module 5: Keep learning and Improving
  1. Scheduling and productivity
  2. Keep your store safe and secure
  3. Keep improving
  4. Congratulations!

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Lectures

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