Turning millions of followers into customers
Inspire Uplift started out 5 years ago as a couple of people running a Facebook page where they shared memes and quotes. After gaining millions of followers, the page transitioned into a Shopify store.
2 years ago, they built a marketplace for other small businesses, connecting sellers with a wider audience. Now the platform offers everything from custom apparel to electronics and has reached over 1.5M customers.
Inspire Uplift in numbers
Facebook and 3.6M+ Pinterest followers
shop owners on the platform
orders on average a month
customers to date
Offering 50+ product designs without risking dead stock
With on-demand fulfillment, Inspire Uplift could offer an unlimited number of products and designs without worrying about bulk ordering, fulfillment, shipping, and leftover stock.
Print-on-demand enabled the company to respond to trends in real time. “We could experiment with 10, 20, or even 50 t-shirts and see which one would . . . go viral,” reflects co-founder Aaron Wallace.
Consistent product quality
Inspire Uplift tried several print-on-demand services, but the quality was often inconsistent. They chose Printful, as its 3-step quality control process ensured fewer product returns.