custom apparel and non-apparel products

Sell unique products with made-to-order customization

Get higher profit margins and better customer retention by letting buyers customize your products

Selling customized products is easier than you think

You don’t need to risk your money or deal with a complex setup process to start

Part 1
You sell

Feature products with a customizable design element on your store

Part 2
Buyers customize

Shoppers incorporate their names or other details in your design

Part 3
Printful creates

We automatically receive the order, then fulfill and ship it under your brand

Make customization work for your brand

See how Dunkin’ Donuts drove sales and engagement by allowing customers to add their names to products

dunkin donuts merch

In 2020, Dunkin’ Donuts dropped a limited edition holiday merchandise collection. In addition to buying Dunkin’ swag, shoppers were able to customize baseball caps, long-sleeve shirts, phone cases, and laptop cases with their names.

Once a buyer added their name to the design and made a purchase, each order was automatically sent to Printful. There it was printed or embroidered and shipped directly to the shopper under the Dunkin’ Donuts brand.

This campaign proved to be such a success that customized apparel is now a part of the Dunkin’ Donuts merchandise store.

Leave your competition in the dust with customization

Product customization is the next level shopping experience

custom kid's apparel
custom bella canvas tshirt
black custom hoodies
custom printed t-shirt

Get higher margins

Almost 90% of customers are willing to pay more for customized apparel

Engage your audience

Interactive shopping creates a lasting bond between your brand and your buyers

Increase customer loyalty

Customized products keep fans coming back and turn them into lifelong buyers

Drive word-of-mouth marketing

Customers are more likely to share their unique products on social media

Don’t miss out on higher profit margins—sell customizable apparel now

No stock waste, no lost investments, just endless customization

Choose Printful for your customization campaigns and get a partner that boosts your revenue

customizable active wear

Quality on-demand production that attracts return customers

Print-on-demand with Printful is the only cost-effective and sustainable business model for customization.

  • Each product is printed on demand once an order is made, so you don’t lose money buying in bulk.
  • Growing your product offering is completely risk-free—experiment with styles and designs.
  • You pay 5 times more for acquiring new customers than retaining existing ones. Make sure your buyers shop with you regularly thanks to quality products.
automatic product customization

Easy customization setup and automated fulfillment

Access perks beyond traditional printing in bulk—create a unique product for each of your buyers at scale.

  • Buyers can make text and image changes directly in your designs with our customization solutions.
  • Once you set up, Printful automatically receives your orders and sends them to customers after printing.
  • Adding new customized products to your store takes minutes. Monetize trends immediately!
trending products

Expertise in all things customization and ecommerce

With Printful, you get a dedicated account specialist who’s as invested in your business as you are.

  • Benefit from professional advice on trending products, customization techniques, and marketing.
  • Use industry insights and leverage on-demand customization to boost revenue.
  • Get help at any point, be it setting up or learning how to go from $50K to $500K in sales.

Choose Printful to grow your business with customization now

Get access to 290+ premium products

High-quality fashionable products that keep customers coming back

Offer customization to global audiences

Reach buyers all over the world with worldwide fulfillment and shipping

A map of the world is shown that highlights where Printful fulfills your orders: Riga, Latvia; Barcelona, Spain; Birmingham, The United Kingdom (Coming Soon); Amakusa, Japan; Melbourne and Brisbane, Australia; Toronto, Canada; Charlotte, NC, Los Angeles, CA, Dallas, TX (Coming Soon), United States; Tijuana, Mexico, Sao Paulo and Rio De Janeiro, Brazil (Coming Soon). Melbourne, Australia Partner facility Brisbane, Australia Partner facility Riga, Latvia Łódź, Poland Birmingham, UK Barcelona, Spain Los Angeles, CA Charlotte, NC Dallas, TX Toronto, Canada Tijuana, Mexico São Paulo, Brazil Partner facility Rio de Janeiro, Brazil Partner facility Amakusa, Japan Partner facility Facility coming soon