youtube merchandise shelf

Sell Youtube® merch with Printful and Shopify

Create custom products for your fans and add them to the Youtube® Merch Shelf

Note: The term “YouTube” and other YouTube® graphics are trademarks of YouTube®, Inc. This page is not endorsed by YouTube®.

Create designs for any of the 335 products with our free Design Maker

Pin products to your videos and create an interactive shopping experience

Sell your merch with no inventory and no upfront costs

Is the YouTube® Merch Shelf for you?

illustration of a woman setting up a Youtube Merch shelf on her laptop

YouTube® Shopping allows you to showcase your products and official branded merchandise on YouTube if:

Why sell merchandise on YouTube®

Collage of a woman recording a video on her phone, a hoodie design closeup, and and embroidered hat

Add an easy revenue stream for your content

Turn your fanbase into customers. Once you design and add custom Printful products to your YouTube® videos, focus on growing your channel. As soon as a customer buys merch from your YouTube® Store, we’ll automatically fulfill and ship it.

2 men and 1 woman standing happily in front of a world map

Connect with your fanbase

Create a stronger bond with your most loyal and engaged subscribers. Whether it’s shirts, hats, posters, or coffee mugs, merch makes your brand a part of people’s lives and lets them show off how much they love your content.

Screenshot of a YouTube video, with merch shelf products underneath, and a man wearing a printed shirt on the right

Promote your YouTube® channel

Increase your brand awareness. Anyone wearing your YouTube® merch will become a walking billboard of your YouTube® channel.

How to sell merch on YouTube® with Shopify and Printful

1
1

Create your Shopify store

Launch your Shopify store and connect it to Printful
2
2

Add Printful products

Customize Printful products and add them to your Shopify store
3
3

Get the Google channel app

Go to the Shopify app store and install the Google channel app
4
4

Connect your YouTube® account

Connect your account under YouTube® Shopping in the Google channel app
5
5

Set up your YouTube® Merch Shelf

Add custom Printful products to your videos on YouTube® in Monetization > Shopping
photo of woman and a man wearing t-shirts with the letter A printed on them

Need some inspiration?

Take a look at what other successful YouTubers have created for their YouTube® Merch Stores

Why sell YouTube® merch with Printful?

Order automation

Each of your merch orders will be fulfilled and shipped automatically

No order minimums

Invest more time in your YouTube® content and less in worrying about your orders

High-quality products

Reliable and consistently high-quality products, printing, and embroidery

Reliable fulfillment and shipping times

Get delivery times you can count on—fulfillment usually takes 2–5 days, and we ship orders out in less than 5 days

Round-the-clock customer support

Our customer support team is here to assist you 24/7 with any questions you may have

White-label services

Sell merch with your own custom labels, custom packaging, and pack-ins

Premium quality products

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

Premium quality products

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

Find out how to get started with Printful + Shopify

Frequently asked questions

Increase your revenue through other social media platforms