Create custom promotional products in any quantity—order just one or hundreds
Save up to 55% when ordering 25+ items with your company logo
Printful—your destination for custom swag
Unrivaled quality merchandise
Make an impression with quality gift items. All orders go through a 3-step quality check to ensure consistent premium quality.
Global fulfillment
Get fast fulfillment and good shipping rates. We print closest to the product’s recipient and work with the most trusted carriers.
Intuitive design tools
Create your designs using our Design Maker. Choose from a variety of clipart, symbols, and fonts, or upload your logo, designs, and photos.
Simple group orders
Streamline group orders with MerchShare. Design your company swag, share a link with your employees or partners so they can pick their own size and delivery address.
No upfront costs
Don’t pay any monthly or upfront fees. We’ll only charge you when you or your clients place an order.
How to make custom swag for your company
Create your perfect swag from 383 promo products
Order company swag in bulk
Save up to 55% when ordering at least 25 items, even with varying sizes, colors, and designs
Perfect occasions for bulk orders
See how much you’ll save with bulk order
Discover your potential savings on custom swag, promo products, or corporate gifts when you order in bulk
Get swag for groups with MerchShare
Ordering for groups has never been so easy
How to create and share your custom swag link
A quick step-by-step guide

Create a corporate swag store with Printful
No upfront costs
Get started with Printful without any fees—pay only for the products your employees or partners order
Wide selection of products
Experiment with unique promo products from apparel, accessories, and home & living items
Custom designs made simple
Upload your company logo or use the Design Maker to create professional swag
Sell on the world’s top ecommerce platforms and marketplaces
Open your online company swag store in 10 minutes
Use Quick Stores to set up and start selling fast
Frequently asked questions about custom company swag
In branding, “swag” refers to customized promotional merchandise featuring a company’s logo, slogan, or other branding elements.
Swag is distributed to customers, employees, and business partners as marketing material to increase brand awareness and loyalty.
Corporate swag is a marketing tool to enhance brand visibility, create brand loyalty, and foster positive brand associations.
It usually includes custom products like t-shirts, hats, pens, bags, and mugs. These products help reinforce brand recognition at events, trade shows, and conferences or can be used as giveaways in marketing campaigns.
Yes, when done strategically, company swag can provide a tangible and lasting impact on your brand’s reputation and relationships.
First, it increases brand awareness and visibility. Swag is a constant reminder of your company and can generate word-of-mouth marketing.
Second, it can foster customer loyalty and appreciation. Giving away branded swag can create a positive association with your brand and make customers feel valued.
Third, quality custom merchandise can be an effective promotional tool at events, helping you stand out from competitors.
“Merch” typically refers to products available for sale. It’s purchased by customers, showcasing their support for a brand. “Swag” refers to promotional items given away for free as a marketing tool to promote brand visibility and loyalty.
Print-on-demand lets you order custom swag without holding inventory and in just the right amount of products. It’s ideal for both small orders and bulk orders, giving you flexibility for events, team branding, and promotional gifts.
Employees appreciate custom swag that’s both practical and personalized. Popular choices include branded merchandise like t-shirts, hoodies, water bottles, and backpacks—items they can use daily. Promotional products like pens, mugs, or lanyards are also favorites for their practicality and reasonable cost.
For something more personal, let employees choose the product for themselves—whether it’s apparel in their preferred size or accessories they’ll love to use. Custom promotional products can boost morale, promote your company culture, and make employees feel valued.
The best company swag items combine practicality, quality, and personalization to leave a lasting impression. Popular choices include custom t-shirts, hoodies, and hats featuring your business logo, as well as versatile accessories like water bottles, backpacks, and tote bags.
For more unique promotional products, consider branded drinkware, tech accessories, or fun promotional gifts that align with your company culture.