printing a shirt

Implement a better merchandise production strategy

Avoid product waste, overproduction, and bulk manufacturing costs

Mass manufacturing is so last decade

The status quo has worn out its welcome

woman in clothes pile

While most brands are moving to a newer fulfillment method, some still order products in bulk.

This makes it difficult for companies to make agile product decisions, jump on trends, and test new design ideas. Plus, any inventory that doesn’t sell eventually becomes dead stock and lost money.

Print-on-demand offers a welcome alternative to the current limitations of production. 

The more efficient business model

Get to know the benefits of print-on-demand

t-shirts hanging

Print-on-demand (POD) is a production and fulfillment method that’s gained popularity in the last decade.

With POD, a blank product is custom-printed only when the end customer has paid for it.

Compared to bulk manufacturing, POD offers a fast time-to-market: you can create designs and have a product ready to be bought and manufactured in a matter of hours. 

Going from strong to stronger

On-demand manufacturing has been gaining momentum

DTG printing

Textile printing has been around for centuries, but in the ’80s, commercial printers became more available and print-on-demand took off.

Printers were used to create prints on paper and then evolved to printing directly on fabric. This gave rise to direct-to-garment (DTG) commercial printing in the ’90s. 

By the 2000s, a variety of leading print brands were on the scene and dominating the DTG market.

On-demand means unlimited production capacity

Check out its many advantages

man printing

Opt for an agile business model

  • POD is suitable for both B2C and B2B marketing strategies
  • With a provider like Printful, there are no order minimums
  • We offer easy integration with leading ecommerce platforms
people with sweatshirts

Do it all with POD dropshipping

  • Create, sell, and ship your products
  • Extend an existing apparel line
  • Add new products quickly and easily
different products

Customize different merchandise options

  • Apparel—t-shirts, sweatshirts, leggings

  • Accessories—hats, headbands, phone cases

  • Home goods—pillows, blankets, wall art

  • And more

Adopt a better business model

Affordable prices

No upfront inventory investments and other in-house fulfillment costs

No more overproduction or dead stock

Don’t deal with stock management, just focus on growing your brand

Demand forecasting

Printful fulfills the product once an order has been made from your store

Fast lead times for orders worldwide

We have facilities globally—it takes 2–5 business days to fulfill an order and ship it fast


Premium quality products

Since 2015, Printful has helped us grow by making premium quality products for us. Our customers are constantly impressed with the quality of the print and shirts. I wouldn’t work with the company if they didn’t carry across the premium quality nature of the products I desire my brand to be known for.

Marc Sach

Businesses that trust Printful quality

Experience you can rely on


1M+ orders delivered every month and we’re ready to ship even more


16 production facilities worldwide to ensure customers get their orders fast


332 premium products to brand and customize for selling online

woman catching clothes

Reduce overproduction and waste

In the age of mass production, brands across the price spectrum are already building on-demand businesses. While it’s not a cure-all, this business model offers effective solutions to issues facing companies today. Brands of any size can implement print-on-demand into their strategy to cut out overproduction and product waste.