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17 Critical Print-on-Demand Mistakes and How to Avoid Them

18 min read

Starting a print-on-demand (POD) dropshipping business is exciting. Ecommerce is a vibrant, ever-evolving landscape, and carving out your unique niche among the ecommerce giants can be a thrilling challenge. The good news is that the journey to success is a shared one. All POD business owners face similar challenges in the ecommerce sphere when it comes to design, building an online store, and marketing. This is why it’s not only important to experiment and make your own mistakes, but also to embrace the collective wisdom of the community. To discover the most common print-on-demand mistakes, we turned to our customers—successful print-on-demand store owners. We conducted a survey, asking 68 of them about their missteps and the impact they had on business. When asked about the single most difficult part of starting a print-on-demand business, most customers said it was marketing. Here are the top 5 biggest POD challenges, according to our surveyed customers: Coming up with a marketing strategy (29%) Finding the right target audience (21%) Creating designs (15%) Setting up billing and understanding taxes (13%) Setting up an online store (10%) In fact, 96% of respondents believe they’d made some mistakes when building their brand. What kind? Read on to learn about the 17 most common print-on-demand mistakes and how you can avoid them as a newcomer to the POD industry. Read also: Is Print-on-Demand Good for Beginners: The Ultimate Guide

Jan 16, 2025

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