Showcase your brand from the first moment your customer sees their order
Add color and character to your packaging for a fun unboxing experience
Stand out from competitors and turn first-time buyers into loyal customers
Stock and use custom packaging for a stand-out brand experience
Gift customers premium packaging and get increased loyalty in return
Choose your perfect packaging
Find the ideal look and materials when outsourcing your packaging—go for understated, eco-friendly mailers or wild, colorful designs
Dazzle your customers with bold branding
Use your brand colors and take the “white” out of white-label
Inspire sharing on social media and repeat orders
Leave a lasting impression with striking, Instagramable packaging
Jam pack your customer’s unboxing experience
Combine custom packaging with packaging inserts and a sweet packing slip message for a fully branded order
How print-on-demand with custom packaging works
Part 1
Pick your packaging
Order your branded mailers in bulk from a supplier
Part 2
Send us your custom packaging
Submit your packaging for approval in the Warehouse section of your Dashboard and then mail it to us
Part 3
Get orders sent with custom packaging
We’ll pack orders in your branded packaging and ship them to your customers
Start your search for customizable packaging
Check out our top 3 recommendations for branded mailers
Storage and fulfillment pricing
The monthly storage fee rate depends on the warehousing location. For the US warehouse, it’s a fixed price of USD 0.70/cubic foot.
For all other warehousing locations, the fee is based on the amount of space your stock takes, measured in cubic feet:
- 1–25 cubic feet = USD 1.60 / EUR 1.40 / GBP 1.30 / CAD 2.20 per cubic foot
- 25–300 cubic feet = USD 1.25 / EUR 1.10 / GBP 1.05 / CAD 1.70 per cubic foot
- 300+ cubic feet = USD 0.80 / EUR 0.70 / GBP 0.65 / CAD 1.00 per cubic foot
The minimum monthly storage cost for Printful-made products and branding items (custom packaging and pack-ins) is USD 25.00 / EUR 22.00 / GBP 20.00/ CAD 35.00. If the items you store don’t add up to taking up USD 25 worth of storage space, you still have to pay the minimum cost of USD 25 per month.
For any non-Printful products (except pack-ins and packaging), the minimum monthly storage cost is USD 150 / EUR 150 / GBP 135 / CAD 210.
Storage fees are calculated based on the dimensions of a single item in its storing condition. You'll be asked for these dimensions when you submit your packaging for approval.
Order fulfillment fees cover the work to process your customer’s order, pick the packaging from warehouse shelves, and pack the order for shipping.
The order fulfillment costs are charged per order with custom packaging.
The picking fee for orders with custom packaging is $0.50 per mailer, so if an order is packed in your custom packaging, you’ll pay $0.50 in picking fees.
Key things to note
Availability
Your branded packaging can be used for all products except drinkware, wall art, structured hats, and stationery, as they have specific packaging to ensure safe delivery to your customers.
Sizing
To make sure products are packaged in your custom mailers, check that your branded packaging fits all the items you sell. You can stock multiple sizes of packaging.
If your packaging isn’t the right size for a certain product, is out of stock, or isn’t available at the location where your products are fulfilled, your orders will be sent out in our white-label packaging.
Locations
Keep your packaging close to where your customers are based. We offer custom packaging at the following fulfillment centers:
- In Europe—Riga, Latvia and Birmingham, the UK
- In the US—Charlotte, NC, and Dallas, TX
- In Canada—Toronto, Ontario
- In Mexico— Tijuana
We don’t offer custom packaging at our partner facilities in Australia, Brazil, or Japan. Learn more about where to send your packaging. Branding items also can’t be added to orders containing outsourced products. Learn more about the availability of custom packaging.
Packaging limitations
Currently, we can only use poly, bubble, and paper mailers to pack your orders. You can check other custom packaging limitations here.
Where you can have your orders fulfilled with custom packaging
Recommended mailer packaging sizes for Printful products
Packable products: baby bodysuits, beanies, bibs, bucket hats, face masks, kids t-shirts, phone cases, socks, swimwear, underwear, youth leggings, youth swimwear.
Packable products: aprons, drawstring bags, dresses, fanny packs, flip flops, kids jackets, kids long sleeve t-shirts, leggings, pillow cases, shirts, tops, shorts, tote bags, towels, youth joggers.
Packable products: blankets, hoodies, jackets, sweatshirts, kids hoodies, laptop cases, sweatpants.
Packable products: backpacks, bean bag covers.
Packable products: duffle bags, pillows.
Create the full package with custom packaging slips and inserts
Think outside and inside the box to highlight your brand
Personalized packing slips
Upload a design with your logo and write a custom message—we’ll add them to the packing slips and stick them to the outside of your packages for free.
Branded packaging inserts
Surprise your customers with customized pack-ins such as stickers, postcards, or flyers. Just like with custom packaging, you mail us your pack-ins, and we’ll slip them in your orders.
Branding presets
You can manage what combination of branding materials to use for your stores and products by creating branding presets. Create custom branding presets for specific holidays and marketing activities and level up your branding game.
Explore other branding options
Learn how to fully brand your customer experience
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