Sell products your shoppers can customize with Printful

Enable Printful’s personalization tool and let your customers create personalized products

Why product personalization?

A personal touch

Online shoppers are on the hunt for products with a blank space for something exclusively theirs—initials, a motto, a personal image. Giving them the option to “design your own product” offers this.

A growing trend

Product personalization, an ecommerce trend seen with major retailers and luxury brands alike, is as popular as ever. Offering a shirt customization app lets you take part in this trend.

A better customer experience

It’s an opportunity for your customers to interact with your brand, it increases customer loyalty, and boosts engagement.

Offer custom personalization on your store

With Printful’s custom-built product personalization tool

Etsy Logo

The term ‘Etsy' and other Etsy graphics are trademarks of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.

How to set up the Printful product personalization tool for Etsy

Watch our video tutorial for step-by-step instructions for creating products your customers can personalize

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These are the basic steps:

  1. On the Printful Dashboard, go to Stores → Your Etsy Store → Settings → Orders, and check the “Import personalized orders as drafts” box
  2. On your Etsy store, go to Shop Manager → Listing and pick the listing you want to personalize
  3. Click on the “personalization” tab and enter guidelines for your customers.
  4. Whenever you receive an order with a product for personalization, it'll appear on your Printful Dashboard with a blue icon. Open the order, and hover over the icon. Here, you'll see the personalization request left by your customer
  5. To complete the order click the button right here and then “edit” and adjust the product to your customer's wishes, then follow the steps of manually confirming the order


Enable the Printful product personalization tool for your store

Having product customization creates a new angle for your brand. It attracts new audiences and helps you discover highly shareable user-generated content for your site and social media. Try out our product personalization tool now!

Get started