Design 393 products with our free Design Maker
Pin products to your videos and create an interactive shopping experience
Sell your merch with no inventory and no upfront costs
Is the YouTube® Merch Shelf for you?
YouTube® Shopping allows you to showcase your products and official branded merchandise on YouTube if:
- The YouTube® Partner Program is available in your region
- Your channel follows YouTube® guidelines
- Your channel isn’t set as “Made for Kids”
- Your channel has over 1,000 subscribers
- Your channel is approved for monetization
- Your channel hasn’t received any Hate Speech Community Guidelines Strikes
Why sell merchandise on YouTube®
Add an easy revenue stream for your content
Turn your fanbase into customers. Once you design and add custom Printful products to your YouTube® videos, focus on growing your channel. As soon as a customer buys merch from your YouTube® Store, we’ll automatically fulfill and ship it.
Connect with your fanbase
Create a stronger bond with your most loyal and engaged subscribers. Whether it’s shirts, hats, posters, or coffee mugs, merch makes your brand a part of people’s lives and lets them show off how much they love your content.
Promote your YouTube® channel
Increase your brand awareness. Anyone wearing your YouTube® merch will become a walking billboard of your YouTube® channel.
How to sell merch on YouTube® with Shopify and Printful
Create your Shopify store
Add Printful products
Connect your YouTube® account
Set up your YouTube® Merch Shelf
Everything you need for the perfect collection
Choose products for your YouTube® Merch Shelf
Check out our product catalog for all products
Need some inspiration?
Why sell YouTube® merch with Printful?
Order automation
Each of your merch orders will be fulfilled and shipped automatically
No order minimums
Invest more time in your YouTube® content and less in worrying about your orders
High-quality products
Reliable and consistently high-quality products, printing, and embroidery
Reliable fulfillment and shipping times
Get delivery times you can count on—fulfillment usually takes 2–5 days, and we ship orders out in less than 5 days
Round-the-clock customer support
Our customer support team is here to assist you 24/7 with any questions you may have
White-label services
Sell merch with your own custom labels, custom packaging, and pack-ins
Find out how to get started with Printful + Shopify
Frequently asked questions
The YouTube® Merch Shelf is a digital carousel that allows eligible creators to showcase their products and official branded merchandise on YouTube®. It displays up to 30 products to your viewers.
With Printful, you can create your own designs with our free Design Maker. Try our clipart, Quick Designs, and text fonts to create crisp print and eye-catching embroidery designs.
To learn more about how the Printful and Shopify integration works—check out our Shopify integration page.
Here’s how to sell custom Printful products on YouTube® using the Shopify integration:
1. Create your Printful account
2. Create your Shopify store and connect your Printful account to it
3. Choose a Printful product and create your YouTube® merchandise using our Design Maker
4. Add your custom merch to your Shopify store
5. Install the Google channel app on your Shopify store
6. Connect your account under YouTube Shopping in the Google channel app
7. Set up your YouTube® Merch Shelf and add custom merch to your videos on YouTube® Monetization > Shopping
Check the YouTube® Partner Program availability. If your country or region is on the list, you can sell merchandise on YouTube®.
Among other requirements, your YouTube® channel needs to have over 1,000 subscribers to sell merch.
Yes, it is. It’s an excellent way to make more money on YouTube® and build stronger relationships with your fans.
