What’s the YouTube® Merch Shelf?

The YouTube® Merch Shelf is a digital carousel that allows eligible creators to showcase their products and official branded merchandise on YouTube®. It displays up to 30 products to your viewers.

How do I make merchandise for my YouTube® channel?

With Printful, you can create your own designs with our free Design Maker. Try our clipart, Quick Designs, and text fonts to create crisp print and eye-catching embroidery designs.

How do I add Printful products to Shopify?

To learn more about how the Printful and Shopify integration works—check out our Shopify integration page .

How do I sell merchandise on YouTube®?

Here’s how to sell custom Printful products on YouTube® using the Shopify integration: 1. Create your Printful account 2. Create your Shopify store and connect your Printful account to it 3. Choose a Printful product and create your YouTube® merchandise using our Design Maker 4. Add your custom merch to your Shopify store 5. Install the Google channel app on your Shopify store 6. Connect your account under YouTube Shopping in the Google channel app 7. Set up your YouTube® Merch Shelf and add custom merch to your videos on YouTube® Monetization > Shopping

Can I sell on YouTube® Merch Shelf from my country?

Check the YouTube® Partner Program availability . If your country or region is on the list, you can sell merchandise on YouTube®.

How many subscribers do I need to sell merch on YouTube®?

Among other requirements , your YouTube® channel needs to have over 1,000 subscribers to sell merch.

Is selling YouTuber merch worth it?

Yes, it is. It’s an excellent way to make more money on YouTube® and build stronger relationships with your fans.

Sell Custom YouTube® Merch with Shopify

How to start your online store

Start selling on social media

YouTube Merch Shelf

Note: The term “YouTube” and other YouTube® graphics are trademarks of YouTube®, Inc. This page is not endorsed by YouTube®.

Design 333 products with our free Design Maker

Pin products to your videos and create an interactive shopping experience

Sell your merch with no inventory and no upfront costs

Is the YouTube® Merch Shelf for you?

illustration of a woman setting up a Youtube Merch shelf on her laptop

YouTube® Shopping allows you to showcase your products and official branded merchandise on YouTube if:

The YouTube® Partner Program is available in your region
Your channel follows YouTube® guidelines
Your channel isn’t set as “Made for Kids”
Your channel has over 1,000 subscribers
Your channel is approved for monetization
Your channel hasn’t received any Hate Speech Community Guidelines Strikes

Why sell merchandise on YouTube®

Collage of a woman recording a video on her phone, a hoodie design closeup, and and embroidered hat

Add an easy revenue stream for your content

Turn your fanbase into customers. Once you design and add custom Printful products to your YouTube® videos, focus on growing your channel. As soon as a customer buys merch from your YouTube® Store, we’ll automatically fulfill and ship it.

2 men and 1 woman standing happily in front of a world map

Connect with your fanbase

Create a stronger bond with your most loyal and engaged subscribers. Whether it’s shirts, hats, posters, or coffee mugs, merch makes your brand a part of people’s lives and lets them show off how much they love your content.

Screenshot of a YouTube video, with merch shelf products underneath, and a man wearing a printed shirt on the right

Promote your YouTube® channel

Increase your brand awareness. Anyone wearing your YouTube® merch will become a walking billboard of your YouTube® channel.

How to sell merch on YouTube® with Shopify and Printful

Create your Shopify store

Launch your Shopify store and connect it to Printful

Add Printful products

Customize Printful products and add them to your Shopify store

Get the Google channel app

Go to the Shopify app store and install the Google channel app

Get app

Connect your YouTube® account

Connect your account under YouTube® Shopping in the Google channel app

Connect YouTube®

Set up your YouTube® Merch Shelf

Add custom Printful products to your videos on YouTube® in Monetization > Shopping

Everything you need for the perfect collection

Choose products for your YouTube® Merch Shelf

Hoodies & sweatshirts

Starting from $18.50

Posters & canvas prints

Starting from $5.50

Hats

Starting from $12.95

Sweatpants & joggers

Starting from $22.95

Drinkware

Starting from $4.95

Stationery

Starting from $1.50

All-over shirts

Starting from $20.95

Check out our product catalog for all products

photo of woman and a man wearing t-shirts with the letter A printed on them

Need some inspiration?

Take a look at what other successful YouTubers have created for their YouTube® Merch Stores

To the article

Why sell YouTube® merch with Printful?

Order automation

Each of your merch orders will be fulfilled and shipped automatically

No order minimums

Invest more time in your YouTube® content and less in worrying about your orders

High-quality products

Reliable and consistently high-quality products, printing, and embroidery

Reliable fulfillment and shipping times

Get delivery times you can count on—fulfillment usually takes 2–5 days, and we ship orders out in less than 5 days

Round-the-clock customer support

Our customer support team is here to assist you 24/7 with any questions you may have

White-label services

Sell merch with your own custom labels, custom packaging, and pack-ins

Premium quality products

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

Premium quality products

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

As a full-time YouTube channel, selling merch is only a side business for us and not our top priority. Printful is so amazing and efficient. It allows us to still sell quality merch to our fans but doesn’t take up a ton of time. It’s been super easy to scale up our sales and still keep the focus on what’s important: video! Whenever any issue comes up, it’s handled quickly and efficiently.

Matt

RAS KITCHEN

Sell Youtube® merch with Printful and Shopify

Is the YouTube® Merch Shelf for you?

Why sell merchandise on YouTube®

Add an easy revenue stream for your content

Connect with your fanbase

Promote your YouTube® channel

How to sell merch on YouTube® with Shopify and Printful

Create your Shopify store

Add Printful products

Get the Google channel app

Connect your YouTube® account

Set up your YouTube® Merch Shelf

Everything you need for the perfect collection

Need some inspiration?

Why sell YouTube® merch with Printful?

Order automation

No order minimums

High-quality products

Reliable fulfillment and shipping times

Round-the-clock customer support

White-label services

Premium quality products

Premium quality products

Find out how to get started with Printful + Shopify

Frequently asked questions

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