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Black Friday is coming—get your store ready!

Fine-tune your Black Friday marketing strategy to capitalize on holiday sales

Why you should start preparing now

The early bird gets the worm


Cyber Week is THE time for online stores to shine. You should start prepping yours early to leave the best impression on your customers and avoid unexpected hassles (like shipping delays or your website crashing) during the holiday season.


  • Last year Cyber Week drove $33.9B in online sales, making it the most profitable period for online stores
  • In a survey about last year’s holiday season, the majority of Printful customers surveyed said they started preparing for Cyber Week more than 3 weeks in advance
  • It’s expected that due to inflation shoppers will start buying gifts earlier than last year to avoid price hikes

Learn holiday marketing A–Z

printful academy holiday marketing course

From creating a successful marketing campaign to setting up the tech on your store, this free Printful Academy course will teach you how to get the most profit out of this holiday season. Watch this course and get 200 Printful points you can exchange for goodies, like a free sample order!

Get your store ready for the most profitable time of the year

Plan the best marketing campaigns with the help of our educational resources

Get actionable holiday marketing tips

Learn from ecommerce experts and make this holiday season a success

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