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Holiday sales by the numbers
In 2017, consumers spent $19.62 billion online over the period from Thanksgiving to Cyber Monday
Cyber Monday 2017 again beat the record of heaviest shopping day, with $6.59 billion spent online.
115 million consumers shopped online on Black Friday 2017, up 14% from the previous year.
Printful's holiday blogs and resources
Here are our tips and tricks for everything you need to get through a successful holiday season. It's full of freebies and advice on all topics, from setting up your store, to winning marketing strategies.
What to do and plan before the holidays
How to Jumpstart Your Holiday Preparations [w/ Free Checklist]
Dive into the holiday season with a plan! First, decide on your marketing campaigns, then write your copy, and strategize how to promote them. Use our free, printable checklist to get organized and stay ahead this holiday season!
Preparing Your Online Store for Increased Holiday Traffic
The internet is in a frenzy on Cyber Monday with consumers searching for the hottest deals. Can your store handle it? Now's the time to make sure. Test your checkout process, your mobile friendliness, page loading speed, and more.
The Basics of Ecommerce Fraud – What It Is and How To Manage It
Did you know that cases of ecommerce fraud peak during Black Friday – Cyber Monday and Christmas – New Year's Eve? Fraudsters are like Santa Claus – they're active when everyone else is sleeping. Learn to recognize fraud and how to prevent it.
How to Launch an Online Store As Quickly As Possible
If you've been on the fence about starting your online store, now's a good time to launch, since consumers are primed to buy. This blog post covers the bare minimum you need to do to open your store on time for the holiday season, so get crackin'!
Marketing your store for the holiday season
The Best of Black Friday-Cyber Monday Marketing
Black Friday-Cyber Monday is that time of year when shoppers expect exclusive offers, and BFCM arrives with tons of deals for everyone. Find out what marketing tactics work, and get inspired by what the world's biggest brands have done to promote their Cyber Weekend deals.
The Complete Holiday Ecommerce Email Marketing Guide
One of your most valuable channels for drawing customers to your store is email. This blog post includes holiday email campaigns you can send, when to send them, and it's got free written templates you can copy/paste for your own campaigns!
Holiday Marketing Trends to Improve Your Social Media Game
It can be hard to master social media marketing since the rules of the game are always changing. Here are some of this year's social media trends and strategies to implement for the holiday season! Plus, they come with free vector files you can use in your promos.
High-Value SEO Keyword Guide for Black Friday Cyber Monday
The internet is full of content about SEO strategies, but how do you actually know which keywords to use? We put together this post full of Black Friday - Cyber Monday keywords you can use for your SEO.
Drive Traffic to Your Store With These Fall Spending Events
Thanksgiving, Black Friday, Cyber Monday, and Christmas are usually the center of attention. But if you're catering to an international audience, you'll have to think beyond these popular favorites. Here are some lesser-known, but highly relevant, holidays to target!
How to Increase Sales and Get More Customers with Multichannel Selling
Want to maximize your findability this holiday season? You'll have to think beyond your online store. Start selling on popular marketplaces that already have a dedicated community of buyers, like Etsy or Amazon! It's another way to reach potential customers.
Operations: handling products and shipping
Your Holiday Shipping and Order Deadlines Guide 2018
Read this blog post for our tips on handling shipping this season, and to check out our order-by deadlines. Because nobody wants to be that guy whose gifts didn't make it under the tree on time. (Bonus: free visuals included!)
How to Prepare Your Products for the Holidays
Take inventory of what you're selling. Is there anything seasonal you could add to the mix, like a warm sweatshirt or beanie? This blog post is all about the products – what you should be selling this season, and how to make them look irresistible on your store.
6 Benefits of 3PL Services (Especially During Peak Season)
If you sell products not fulfilled by Printful, and you're dreading the upcoming holiday rush, then let us help! With our warehousing & fulfillment service, you can store all of your products with us, and then we'll handle the packaging and shipping.
How to Use Free Shipping to Increase your Average Order Value
Free shipping is a huge incentive to buy, and it's considered a fan favorite promotion during the holidays. This blog post covers what you need to implement a free shipping campaign and how it can boost your order value.
Preparing for Peak Season 2018
How to Prepare your Store for the Holiday Season
Top Social Media Marketing Trends
Top Graphic Design Tips
What You Need to Know About Warehousing & Fulfillment
Top Black Friday and Cyber Monday Tips & Tricks
Last-Minute Tips for Small Business Saturday