Black Friday - Cyber Monday marketing guide for ecommerce

Cyber weekend is one of the biggest shopping weekend of the year. Consumers are looking for deals - online retailers are cashing in on sales. We've got you covered with a complete holiday marketing guide full of tips and strategies for this season.

black friday cyber monday marketing campaign guide

Black Friday - Cyber Monday marketing guide for ecommerce

Holiday sales by the numbers

In 2017, consumers spent $19.62 billion online over the period from Thanksgiving to Cyber Monday

Cyber Monday 2017 again beat the record of heaviest shopping day, with $3 billion spent on desktop.

115 million consumers shopped online on Black Friday 2017, up 14% from the previous year.

Data from Practical Ecommerce and comScore

Printful's holiday blogs and resources

Here are our tips and tricks for everything you need to get through a successful holiday season. It's full of freebies and advice on all topics, from setting up your store, to winning marketing strategies.

What to do and plan before Cyber Week

Reading Time:6 minutes

How to Jumpstart Your Holiday Preparations [w/ Free Checklist]

Dive into the holiday season with a plan – decide on your Black Friday - Cyber Monday marketing campaigns, write your copy, and strategize how to promote it. Use our free, printable checklist to get organized and stay ahead!

Reading Time:6 minutes

Preparing Your Online Store for Increased Holiday Traffic

The internet is in a frenzy on Cyber Monday with consumers searching for the hottest deals. Can your store handle it? Now's the time to make sure. Test your checkout process, your mobile friendliness, page loading speed, and more.

Reading Time:7 minutes

The Basics of Ecommerce Fraud – What It Is and How To Manage It

Did you know that cases of ecommerce fraud peak during Black Friday / Cyber Monday and Christmas / New Year's Eve? Fraudsters are like Santa Claus – they're active when everyone else is sleeping. Learn to recognize fraud and how to prevent it.

Reading Time:9 minutes

How to Launch an Online Store As Quickly As Possible

If you've been on the fence about starting your online store, now's a good time to launch, since consumers are primed to buy. This blog post covers the bare minimum you need to do to open your store on time for Black Friday - Cyber Monday, so get crackin'!

Marketing your store for Cyber Week

Reading Time:7 minutes

The Complete Holiday Ecommerce Email Marketing Guide

One of your most valuable channels for drawing customers to your store is email. This blog post includes holiday email campaigns you can send, when to send them, and it's got free written templates you can copy/paste for your own campaigns!

Reading Time:8 minutes

Holiday Marketing Trends to Improve Your Social Media Game

It can be hard to master social media marketing since the rules of the game are always changing. Here are some of this year's social media trends and strategies to implement for the holiday season! Plus, they come with free vector files you can use in your promos.

Reading Time:8 minutes

High-Value SEO Keyword Guide for Black Friday Cyber Monday

The internet is full of content about SEO strategies, but how do you actually know which keywords to use? We put together this post full of Black Friday - Cyber Monday keywords you can use for your SEO.

Reading Time:5 minutes

Drive Traffic to Your Store With These Fall Spending Events

Thanksgiving, Black Friday, Cyber Monday, and Christmas are usually the center of attention. But if you're catering to an international audience, you'll have to think beyond these popular favorites. Here are some lesser-known, but highly relevant, holidays to target!

Reading Time:10 minutes

How to Increase Sales and Get More Customers with Multichannel Selling

Want to maximize your findability this holiday season? You'll have to think beyond your online store. Start selling on popular marketplaces that already have a dedicated community of buyers, like Etsy or Amazon! It's another way to reach potential customers.

Operations: handling products and shipping

Reading Time:7 minutes

How to Prepare Your Products for the Holidays

Take inventory of what you're selling. Is there anything seasonal you could add to the mix, like a warm sweatshirt or beanie? This blog post is all about the products – what you should be selling this season, and how to make them look irresistible on your store.

Reading Time:6 minutes

6 Benefits of 3PL Services (Especially During Peak Season)

If you sell products not fulfilled by Printful, and you're dreading the upcoming holiday rush, then let us help! With our warehousing & fulfillment service, you can store all of your products with us, and then we'll handle the packaging and shipping.

Reading Time:7 minutes

How to Use Free Shipping to Increase your Average Order Value

Free shipping is a huge incentive to buy, and it's considered a fan favorite promotion during the holidays. This blog post covers what you need to implement a free shipping campaign and how it can boost your order value.

Reading Time:5 minutes

6 Ways to Personalize your Orders with Pack-Ins

Now's the time to make your orders more personalized. After all, it's the season of spreading cheer. Show your customers you care by including a small, personalized pack-in with every order and increase the likelihood of them shopping with you again.

Printful holiday videos and tutorials

It doesn't stop at blog posts. Check out our video content for even more lessons and step-by-step tutorials.