Payment and pricing guide

Learn how to price your products and make a profit

Printful price

Take note of the Printful product price, shipping costs, possible taxes, and any extra fees (like design costs).

Your profit margin

Add a profit margin. The higher the number, the more profitable your business. We recommend a profit margin that’s 30% of the Printful price.

Retail price

Voilà, this is the final retail price!

Costs to keep in mind

Consider various factors when setting your prices


Charge your customers enough to cover Printful shipping fees but don’t go overboard—expensive shipping is the #1 reason for cart abandonment. Consider flat rate shipping or increase your product prices and offer free shipping.


Depending on where your end customer lives, Printful may charge tax on your orders or you may be liable to collect tax from your customers, so consider adding these expenses to your product price.

Other fees

Take into account any extra money you spend to run your business, like paid advertising or ecommerce platform fees. Certain design and print techniques also cost extra. 

Calculate your profit

What happens when you get an order

Part 1
Your customer pays you

Someone makes a purchase and pays your set retail price and shipping.

Part 2
You pay Printful

Printful charges you for fulfillment, shipping, and applicable taxes.

Part 3
You make a profit

You set your own retail prices for every product, so you know in advance how much you'll make from each sale.

How do payments work on my ecommerce store?

In order to accept transactions from your customers, you'll need to set up a payment processor on your store. Depending on your platform, you can set up direct bank transfers, online payment systems like PayPal, credit cards, and more. It's a good idea to choose a payment processor that your target audience is comfortable using.


Keep in mind that money from your customers comes from the payment processor you set up on your storefront, never from Printful directly.

amazon pay
shopify payments

How do payments work with Printful?

We make it easy and give you options to pay for order fulfillment

Payment methods

You'll need to set up a payment method on Printful under the Billing section of your account. We accept credit cards, debit cards, and PayPal. We'll process your orders once they've been paid for.

Printful wallet

Printful Wallet is Printful's internal payment system. You can pre-deposit funds for your order fulfillment to your Printful wallet by going to Dashboard > Billing > Printful Wallet.

Supported currencies

Printful supports multiple currencies like the USD, AUD, EUR, GBP, and more. Customize your default currency in your Dashboard > Billing > Billing methods.

Why Printful?

Monthly discounts

The more you sell, the more you save on fulfillment. You get monthly discounts of up to 9% based on your previous month's sales volumes.

Bulk discounts

You're eligible for a discount if you order at least 25 of the same product. You can mix product sizes, colors, and designs.

International currencies

Your customers can pay in their preferred currency. We accept USD, AUD, EUR, GBP, and more.

Options for payment

Your customers can pay with most major credit, debit, or bank cards as well as online payment systems like PayPal and Sofort.

No order minimums

You never have to order a certain number of products at a time. Because Printful is a print-on-demand supplier, we print and fulfill your customer's orders as they come in. 

No monthly fees

You save money because Printful doesn't charge monthly or startup fees. We only profit when you or your customers make an order from your store.


I've been using Printful since 2017 and sold over $100,000 worth of print-on-demand products that they've fulfilled. I'm a big fan of the company.




We decided to start an e-commerce business because we could start very very little cash. Using the print-on-demand model, we cold test numerous designs without spending money on buying stock. GearBunch has generated in excess of $10 million in gross revenue since its inception.


Printful helped my business grow from a few thousand dollars a year to over 100k in sales this year. Also, it was a piece of cake to set up, and maintaining it is one of the easiest parts of my side-hustle.

Start making money from your ecommerce store