Printful buys domain name for $100,000 to build brand awareness

Printful buys domain name for $100,000 to build brand awareness

Jan 26, 2017

Printful buys a new domain name, going from to, in a transaction that cost $100,000 USD. Formerly Idea Bits LLC, the print-on-demand dropshipping company is now also incorporated as Printful Inc in the state of Delaware.

“Incorporating Printful is a step toward our goal of going public in the U.S. stock exchange by 2020 and will help us raise investment capital. We decided to change our domain to better build our brand – we're Printful, not The Printful, and our domain name needs to reflect that,” says Davis Siksnans, CEO of Printful.

The company chose to register in Delaware because of its shareholder-friendly laws and flexible corporate practices. Printful joins the ranks of Facebook, Apple, PayPal, and other companies that have undergone similar domain name changes.

Printful is a leading print-on-demand dropshipping company that prints and ships print products for ecommerce retailers. It features a custom API and direct integrations with popular ecommerce platforms to automate the order process. Its fulfillment centers are in California and North Carolina, and its head office is based in Latvia, Europe.

Printful was founded in 2013 and has grown exponentially every year since. In 2017, it has over 11,000 active users, 200 product variations, and more than 300 employees across all locations.

For more information, please see Printful's About page or contact their media team.