Printful appoints Parsla Basko as the new Chief People Officer
May 10, 2023
Charlotte, North Carolina—Printful, the leading print-on-demand and fulfillment company, has appointed Parsla Basko as the new Chief People Officer. She will bring significant experience in strategic talent management, effective employer branding, and company culture development to the Printful management team.
“Nothing is more important to our future success than the strength of our team,” says Alex Saltonstall, CEO of Printful. “Parsla immediately adds expertise and experience to our leadership team. Even more importantly, her vision and considerable capabilities will enable us to build, develop, and support a high-performing team at every level of the organization and in each of our locations across the world. Our people and culture are Printful’s greatest strengths, and I am confident that Parsla will help us build on this strong foundation and propel the ongoing growth and success of Printful. We are delighted to welcome her to the team.”
“Printful’s success is truly inspiring, and I am excited to join an already ambitious team. I am sure that my previous experience in corporate culture, talent development, and HR management processes will help us achieve our goals together. And I am also personally excited by the global challenge—to make Printful one of the best places to work for people not only in Latvia but all over the world,” comments Parsla Basko, Printful’s Chief People Officer.
Parsla Basko’s previous experience includes serving as the HR & Management Development and Transformation Director at Rimi Baltic Group and HR & Admin Director for Baltic countries at Aldaris, a company owned by the Carlsberg Group. In addition to that, she has managed HR & Internal Communication for the Baltic region for Schneider Electric and, most recently, co-founded a recruitment agency Find Ada while also serving as the business partner and CEO of a strategic HR and employer branding consulting firm ERDA.
Basko’s addition to the team comes after Printful appointed Alex Saltonstall as the company’s new CEO in October 2022 and has since added Adam Malpocher, former CFO & Head of M&A at Dragonfly Commerce, as Printful’s Chief Financial Officer.
Printful is a global leader in on-demand printing and fulfillment that helps people turn their ideas into brands and products. The company fulfills custom clothing, accessories, and home & living items for online businesses. It helps brands build and scale their merchandise business fast and without inventory risks. Since its founding in 2013, Printful’s been trusted to deliver 60M+ items and has built a global network of in-house fulfillment centers and strategic partners.