Printful partners with Pietra to empower the creator community right on time for the holidays
Oct 11, 2022
Charlotte, North Carolina—Printful partners with Pietra, an ecommerce business platform, to unlock new customizable and branded product opportunities for over 60,000 creators. The partnership is launching right on time for Black Friday and Cyber Monday to let creators test out new products for the holiday shopping season ahead.
Pietra is a platform for creators to launch and scale their ecommerce businesses, enabling them to source products from world-class suppliers, set up a warehouse, fulfill orders, and create a storefront—all from a single dashboard. The new partnership with Printful will give thousands of creators access to a global made-to-order market and enable them to use the on-demand production model.
“At Printful, we carefully source our products to make sure that we offer our customers quality they can rely on. Through this partnership, Pietra merchants will not only have access to best-in-class quality, but thanks to the on-demand model, they'll also be able to test new products and jump on different trends without worrying about order minimums and leftover stock,” comments Kaspars Kirsis, Head of Sales at Printful.
“We are extremely excited to partner with one of the largest made-to-order platforms on the planet to give creators more control, more ownership, and ultimately, more powerful monetization opportunities,” adds Tala Akhavan, COO of Pietra.
“At Pietra, we are constantly looking for ways to make it easier for creators to build meaningful businesses alongside their audience. This partnership opens up an incredible opportunity for the creator community around the world to build consumer product businesses. Our partnership with Printful shows that two industry leaders can come together to provide new growth opportunities to more customers than ever before,” explains Ronak Trivedi, CEO of Pietra.
This partnership will enable entrepreneurs to follow their passion and turn their ideas into brands and products. By integrating with Printful, Pietra customers will gain access to Printful’s industry-leading printing tech, free Design Maker, and high-quality products. To make the experience even more intuitive, Printful’s Design Maker will also be embedded directly into the Pietra website—a new feature that’s currently only being used by select partners.
Pietra is making it their mission to put the power back into the hands of Creators by giving them the tools they need to create long-term wealth through owned brands. Co-founded in 2019 by CEO Ronak Trivedi and CTO Pan Pan, formerly of Uber, the platform aims to lower the barriers of entry for Creators seeking to delve into entrepreneurship.
About Printful Enterprise
Printful Enterprise is a service provided by Printful, a tech unicorn and a global leader in white-label print-on-demand and dropshipping services. It helps brands build and scale their merchandise business fast and without inventory risks by fulfilling custom clothing, accessories, and home & living items. In 2021 the company hit a revenue milestone of $289M and since its founding in 2013, Printful’s been trusted to deliver 53M+ items and has scaled to a team of 1,600+ people across ten in-house fulfillment centers around the world.