Printful partners with TikTok to streamline selling custom merchandise with TikTok Shop UK
Dec 1, 2022
Charlotte, North Carolina—Printful, the leading print-on-demand company, expands its social commerce options for sellers by integrating with TikTok Shop UK. This makes it easier for sellers to connect with the TikTok community and drive shopping moments with TikTok Shop UK through in-feed videos, LIVEs, and the product showcase tab.
In 2021, TikTok reached a total of 1B monthly users worldwide, and its participatory nature is creating an entirely new way for brands to authentically connect with creators and their communities. Through the integration with TikTok Shop, Printful’s sellers in the UK will be able to create and run their own merchandise businesses entirely on TikTok. Using Printful, sellers can design their own products, which are automatically fulfilled and shipped to buyers on demand. All without upfront investment in product stock or unsold inventory risk.
With social commerce sales expected to nearly triple by 2025, Printful believes that now is the right time to invest in developing complete and intuitive sales channels on social media and other entertainment platforms. To make social commerce more accessible to its sellers, Printful is partnering with TikTok Shop UK to provide merchants with a simplified way to build their brand presence, advertise and drive sales directly through TikTok.
“The launch of TikTok Shop UK is a significant milestone for the growing industry of social commerce. Partnering with TikTok will help us empower a much broader segment of creators such as social media influencers. This integration will enable Printful’s customers to not only get discovered but also showcase and sell products directly on the platform,” comments Valts Feldbergs, Printful’s Partnerships Lead.
TikTok Shop is currently only available in the UK, where Printful will be able to support customers through its Birmingham facility and provide 2–5 day fulfillment and short delivery times within the country.
Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. The company fulfills and ships custom clothing, accessories, and home & living items for online businesses. Printful is the first unicorn company (valued at over $1B) with Latvian roots and in 2021 the company hit a revenue milestone of $289M. Since its founding in 2013, Printful’s been trusted to deliver 56M+ items and has scaled to a team of 1,600+ people across ten in-house fulfillment centers around the world.