Printful shares early insights on 2020 Black Friday Cyber Monday ecommerce sales
Dec 1, 2020
Charlotte, North Carolina—Printful releases data on this year’s Black Friday Cyber Monday based on customer sales. In 2020, Printful has more than 200,000 active customers. In previous years, Cyber Monday generated more revenue for the company than Black Friday. However, this year, Black Friday brought more sales for Printful customers, making it Printful's biggest peak season to date.
Despite the challenges related to the Covid-19 pandemic, 2020 has still been a year of growth for Printful. The beginning of the year already pointed to a promising BFCM for the company: in the first three quarters of 2020, Printful experienced a 44% growth year-over-year in the number of new stores connected with the platform. Additionally, over these three quarters, the order count increased by 80% compared to the same period the previous year.
During the 2020 BFCM weekend, Printful received 88% more orders than during BFCM in 2019, or 3.6 times more daily orders than on an average day of the year. This BFCM weekend, the highest incoming order count per minute hit 204: that's 16 times more than on an average day, and double that of BFCM 2019.
“During the Black Friday Cyber Monday weekend of 2020, thanks to our customers, we reached a milestone of a total 25 million products fulfilled. We're very proud of all our customers' success, and we hope to keep seeing this upward trend,” comments Davis Siksnans, CEO & Co-Founder of Printful.
The company also reports an increase in average daily orders during the 30 days leading up to Black Friday. In 2020, the amount of orders grew by 53%, up from 23% compared to the same period in 2019. This is likely due to the change in shopping habits shaped by Covid-19: holiday sales starting early and consumers switching to doing most of their shopping online.
For Printful, the biggest BFCM sales come from the US. This year, the top 3 states with the highest order count were California, New York, and Texas. However, the company saw BFCM growth in other regions as well, especially Europe and Canada.
BFCM is known to be a time when companies buy holiday gifts for employees and customers, reflected by an increase in Printful bulk orders. The largest bulk order Printful received this BFCM weekend consisted of 285 items: Beanies and Pom Pom Caps at a total cost of $3,316.
The bestselling Printful products during this year's BFCM remained the same as the previous year, putting DTG (direct-to-garment) products at the top of the apparel category, and mugs for home & living.
Printful is an on-demand printing and warehousing company that helps people turn their ideas into brands and products. The company fulfills and ships custom clothing, accessories, and home & living items for online businesses. Since its founding in 2013, Printful has been trusted to deliver 25M+ items, and in 2019 the company hit a revenue milestone of $116 million. Printful has scaled to a team of 1,400+ people across eight fulfillment centers around the world.
Correction: an earlier version of this press release stated that during the 2020 BFCM weekend, Printful received 70% more orders than during BFCM in 2019. The correct percentage is 88%.