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Blog / Style & trends / 36 Best Company Swag Ideas to Make Your Brand Stand Out

Style & trends

36 Best Company Swag Ideas to Make Your Brand Stand Out

36 Best Company Swag Ideas to Make Your Brand Stand Out
Gabriela Martinez

By Gabriela Martinez

20 min read

Everyone knows that happy employees are more productive. And there are many ways for a company to show its appreciation to the people who make things happen, as well as to its business partners and customers. Company swag is definitely one of them.

But there’s a thin line between ordinary and amazing company swag. So, what do the top swag ideas have in common? From t-shirts to tote bags, the best promotional products are ones that make people feel truly seen. That’s why it’s worth finding the best corporate gift ideas or products for your company’s swag store.

Luckily for you, we’ve already done the research. Whether you’re creating partner gift bags or looking for new employee welcome kit ideas, you’re in the right place.

Here’s our list of creative and useful company swag ideas that’ll help you express gratitude for your team and bolster company culture.

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What is company swag?

Company swag is a type of merch made by businesses as a marketing tool for their teams, partners, or customers to create or reinforce their connection with the brand. Examples of products used as corporate swag are clothes, fashion and tech accessories, bags, stationery, and lifestyle items. Effective company swag should be engaging, personalized, and high-quality to create positive feelings and brand loyalty.

Read also: 12 Recruiting Swag Ideas to Acquire the Best Talent

Classic company swag 

Everyone loves receiving gifts, but the excitement of opening them can quickly fade if you find out the giver didn’t put much effort into choosing them. Sometimes, that’s even worse than getting no gifts at all.

On the other hand, getting a cool, unique gift creates a fond memory that’ll warm your heart whenever you remember the moment. The same is true for corporate swag!

Delight your on-site or remote employees, partners, clients, or fans with these top company swag ideas.

1. T-shirts

People proudly wearing your logo is a dream for many business owners. But unless you’ve reached the status of brands like Coca-Cola, it might be tough to make it happen.

If you’re thinking about custom t-shirts, make sure they’re high-quality in both material and design. Premium t-shirts with interesting designs, like this one by Adobe Illustrator, are more likely to be worn than just regular tees with a brand name printed on them.

company swag shirt

Source: Adobe Store

Before buying your swag items, pay attention to details like fabric and customization options. If possible, order a sample of your branded swag items beforehand.

Learn more: 50 T-Shirt Design Ideas for Every Occasion

Pro tip: With print-on-demand, you don’t need to worry about order minimums and can even make exclusive designs for different groups of employees or customers. 

2. Hoodies

Loved by tech companies in particular, hoodies are a staple piece for modern teams around the globe. More than making your colleagues look snazzy, they create a team-building effect for everyone to feel more comfortable at work. 

Instead of just applying your company logo to the chest or back of the hoodie, put on your thinking hat—or hood—and create an original print design. Use your brand’s color palette and make this custom swag item a true statement of company pride.

Learn more: The Ultimate Hoodie Design & Logo Placement Guide

Looking for hoodie design ideas? Check out these gems by Disney.

You might wonder, isn’t this just a logo applied to a hoodie? Not really. What makes this example interesting is the way Disney used color blocking to create a modern design with sleeves in different colors and the hood matching the logo’s background.

swag hoodie

Source: Disney Store

We also love how they used the printed back and sleeves in a limited edition design for their 100-year anniversary, commemorating one of the most iconic moments for anyone who visits Disney World—the fireworks show. It fits their brand identity perfectly while still being original and fun.

swag hoodie

Source: Disney Store

3. Embroidered caps

Usually associated with dads or sports, hats can be an amazing company swag idea, no matter what your business is. Explore different styles of hats to find the one that’ll turn heads and make your brand stand out from the crowd.

Apply your company’s logo or name to the front, sides, or back of the cap, and use embroidery to create a textured effect. Check out how sleek Hubspot’s cap turned out!  

tech company swag hat with a logo

Source: Hubspot

4. Mugs

A branded mug might not be one of the most creative company swag ideas, but it’s definitely one of the most useful ones! No wonder major companies like Facebook—now Meta—include coffee mugs in their company swag.

Learn more: 37 Mug Design Ideas to Sell and Gift

To make your custom mugs stand out, add an inside color or go for a distinctive model, like an enamel mug.

swag mugs

Source: eBay

5. Custom footwear

If you want your company swag to find its way into your community’s heart, you really have to understand them, to walk in their shoes. And speaking of shoes, how pleased would colleagues and customers be to get branded sneakers or slides?

These cool custom footwear styles inspired by LinkedIn look amazing. Someone give those designers a good recommendation and a raise, please!

swag sneaker ideas

Source: The Sole Revival

6. Socks

We know you’re looking for a good company swag idea that’ll knock your team’s socks off. But what if you give them some to put on? Forget the basics and experiment with all-over print patterns to make company swag that’s as fun as it is cozy.

swag socks

Source: X

  socks swag idea

Source: Pinterest

7. Stickers

Stickers are also a great way of personalizing company equipment and making the work environment more upbeat. They’re also cost-effective and can be added to any custom swag boxes your company creates throughout the year.

Feeling inspired? Design a collection and put it on a sticker sheet. Besides being playful, these company swag items can also be highly collectible.

coca cola company swag sticker

Source: Coca-Cola Store

Find more inspiration for custom stickers in our blog post 39 Sticker Ideas: Get Inspired and Design Your Own

Unique custom swag items

The classics of corporate swag are timeless and easy to adjust to your company’s culture. But your employees’ swag should go beyond t-shirts.

Now that we’ve explored the basics of corporate swag, let’s dig deeper to find items that are unquestionably unique and have the power to wow whoever they reach.

8. Earphone cases

Are you the type of person who can’t properly function without music? You’re not alone! In fact, there are probably many people out there who’d love getting an earphone case as corporate swag.

To turn this simple tech accessory into a novel personalized gift, choose different colors and simple, bold designs that fit your brand’s image.

earphone case swag idea

Source: Pinterest

9. Bomber jackets

Few companies can do marketing as magically as Disney, so of course, we paid close attention to their merch store to find out what kind of branded swag is in their gift bag lineup. 

Although there are many products that could be used as inspiration for company swag, one caught our attention: this contemporary bomber jacket. It has the Walt Disney Studios logo on the chest and an embroidered Mickey Mouse on the back. How fun is that?

The two takeaways we get from this are: first, the product itself is trendy and modern, and second, adding the mascot fits the company’s branding and personality. Does your company have a mascot? How about creating one? It’s sure to come in handy when you create swag.

bomber jacket swag

Source: Disney Store

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10. Robes

Yes, you read that right. Personalized robes don’t have to be exclusive to 5-star hotels and resorts. We found this “Moment of Zen” style at the Comedy Central Store for fans of The Daily Show with Trevor Noah. Because even the hardest workers need to relax, right?

swag robe

Source: Comedy Central Store

11. Pillows

Pillows are a surprisingly useful employee swag idea for almost any industry. If your team spends at least part of the work day sitting down, a custom company pillow for back support or cozier breaks is a sweet way to show that your company cares.

Boston Celtics even have customizable pillows where fans can add their name. Try offering that to your partners or team members!

sports team swag pillow

Source: Boston Celtics

12. Patches

This ’90s trend is stronger than ever, making appearances even in big fashion brands’ collections. (If you don’t believe me, check out Gucci’s Patch Remix). While the first idea could be to make patches of your logo and personalize company uniforms, there’s always room to explore and be inventive. Google, for instance, did both.

Work-from-home swag

Keeping team spirit and productivity up is one of the biggest challenges for every manager in the world. The mission gets twice as difficult for remote teams. However, thoughtful swag items can help by bringing a team-building sense of unity and belonging.

Learn more:

Virtual swag bags are fun, but having a more tangible link with the company really helps, especially if you have a new employee joining the company remotely. Continue reading to see the best company swag ideas for a remote work environment.

13. Notebooks

Although they’re nothing new, there’s a reason why the classics never get old. So note this down: you have nothing to lose by adding a nice notebook to your branded swag bag.

Customize the cover with your company logo, an inspiring quote, exclusive artwork, or a meaningful photo. Your teammates, partners, and customers are sure to appreciate note-taking in style.

work from home swag

Source: Pinterest

14. Water bottles

Studies show that dehydration negatively affects brain function and focus. So why not help your remote employees stay hydrated during working hours (and after) with a custom water bottle?

Choose a design that’s both interesting and relatable, like this Chrome Dino Light-Up Water Bottle from the Google Merchandise Store. 
swag bottle

Source: Google Merch Store

15. Coffee mugs

People might forget to drink the recommended 2L of water a day, but I doubt they’ll forget about coffee. It doesn’t matter if you’re at the office or working from home; for most of us, coffee is an essential part of our day.

Make a mug that they’ll love, even if it turns out to be just a decorative desk piece. Get inspired by this Nickelodeon Retro Characters Ceramic Mug and design your own coffee mugs right now using Printful’s Design Maker.

swag mug

Source: Nickelodeon Universe

16. Coasters

I don’t know about you, but while I was working from home, I started to notice things I hadn’t before. Small things suddenly started to bother me, like water stains on my furniture. So here’s to a fantastic company swag idea that’s close to my heart.

Coasters can be so underestimated, yet so useful. They protect furniture and remind users about your brand or organization. In fact, do you know who uses them for brand recognition? The White House! They have branded coasters available at their gift shop.

swag coaster

Source: White House Gift Shop

17. Mouse pads

Another old but gold company swag idea is mouse pads. Can you live without them? Yes. Will your desk look more fun with one of these on it? Of course.

Depending on your business, you can create a design that’s also extremely useful, like this mousepad with Office shortcuts. You could try adding language style rules or Excel formulas most used by your remote team.

swag mousepad

Source: Pinterest

Travel swag ideas

With global teams becoming more common, it’s no surprise that your team might be going on business trips more than ever before. So, make their trips smooth and efficient with some branded travel essentials.

18. Laptop cases

Help your team members protect their equipment with custom laptop cases. Instead of customizing them with just your company logo, try a sentence or quote that contextualizes the swag according to your field or type of work.

software company swag laptop case

Source: Code Couture

19. Fanny packs

After a few years of rest, fanny packs are back to stay. With the right dose of customization, this in-vogue accessory can become impossible-to-ignore company swag and elevate your brand visibility to another level.

Here’s an on-brand example from Patagonia, which features the brand’s logo and its signature colors.

fashion company swag fanny pack

Source: Patagonia

20. Backpacks

Custom backpacks are the best company swag idea for people on the go. Gifting one can even eliminate the need for custom swag boxes—fill it with other useful items like power banks, wireless chargers, or other tech accessories.

As an employee swag item, backpacks are likely to be carried around outside of the workplace, so make sure that your backpack designs represent your company’s values and employer brand. 

Here’s a neat logo-only example from Morning Brew.

news company swag backpack

Source: Morning Brew

21. Tumblers

Staying hydrated on the road is a must, especially when traveling for work. And drinkware isn’t just limited to water bottles—don’t forget about custom tumblers. They’re as easy to customize but much better at keeping hot drinks hot and cold drinks cold. You can even create a special travel mug with a handle for your busiest team members.

Take a look at these examples from Google.

Winter swag ideas

No matter what your favorite season is, everyone likes to get cozy when winter rolls around. For cold-weather lovers, cozy winter swag is a treat that warms the heart. And for those who don’t love the low temperatures, a creative gift can be just the pick-me-up they need to get in a good mood.

Plus, it’s the holiday season! This time of year is the best moment to increase brand awareness by gifting swag to your team members and business partners. Here are some ideas to make the best of the winter season with some cozy swag items.

22. Embroidered beanies

Believe me, there’s a beanie to match anyone’s fashion taste. This accessory can go from minimalistic to fashion-forward in just a few tweaks—it all depends on how you combine style, design, and customization.

Check out how well Discord’s company logo works when embroidered on a knitted beanie. Use this as swag inspo, and think about what design would best represent your company’s brand on a custom beanie.

23. Custom blankets

It takes a bit of daring to transform corporate gifts into something entertaining and extra special. Pick an unusual merch idea—like a blanket—and spice it up with humor. Netflix mixed both and made it perfect.

The brand transformed the trendy expression Netflix and chill into one of the best company swag examples on our list. And the product choice couldn’t be more on-brand for a company that’s known as the go-to partner for lazy hours on the couch.

swag blanket

Source: Unhide 

24. Holiday decor

You probably remember some iconic Coca-Cola holiday commercials from years past. It’s almost impossible not to associate their company branding with the image of a happy family opening gifts while the snow falls outside the window. Such a well-executed branding strategy wouldn’t be complete without a collection of branded holiday decor.

Personalized holiday ornaments are the perfect call if your brand is also connected to the holiday spirit.  It can also be a fun end-of-the-year employee gift or office party decor.

Want to make it practical? Consider designing wooden ornaments. They’re easy enough to personalize and come out surprisingly creative with the right design. Here’s some inspiration from the holiday ad geniuses themselves.

coca cola company swag holiday decor

Source: Coca-Cola Store

25. Candles

Candles have made homes warm and welcoming for generations, but that doesn’t make them an obvious choice for company swag. With a touch of creativity, though, custom candles can help boost employee morale.

Want some design ideas to match your brand? Check out how Netflix adapted a line from their Bridgerton series. Think about company slogans or inside jokes that would fit a candle you’ll share with employees or partners.

swag candle

Source: Netflix Store

Simpler designs can also deliver meaningful messages. ​​Candles can transform the ambiance of a space and improve your mood, so try the calmer route and focus on company culture.

Consider presenting your team with candles that increase focus and creativity. Self-care lovers and productivity enthusiasts will definitely enjoy this one.

swag candle

Source: Etsy

Summer swag ideas

Now, let’s dive into the other end of the seasons. For some, summer means joy, free time, and social activities. For others, it’s all about staying cool in the heat. Your summer custom swag boxes should be about both—relaxed fun in the sun and helping your team cool off during the hottest workdays.

Here’s a list of swag items that make for outstanding swag bags, promotional products, or team-building goodies.

26. Beach towels

For your team, custom towels are a reminder of upcoming beach days, picnics, or dips in the pool. From the marketing side, it’s an opportunity to display your company’s logo on a larger canvas. Make the best of it with vivid and colorful designs.

Towels are also useful for those who love to work up a sweat playing sports. Check out how Gatorade capitalized on this, creating a line of beach towels with every NFL team. The branded swag is also in line with the company’s strategy—PepsiCo and the NFL are longtime partners.

swag towels

Source: Gatorade Store

27. Baseball caps

There’s no need to explain why baseball caps are a fitting company summer swag choice. But there are some tricks to make them look as far from boring promotional items as possible. 

First, embroidered designs enrich the final result—it’ll look more premium and a lot more fashionable. Second, remember that keeping it simple is the secret for your embroidery design to come out as awesome as planned.

Just look at how well the Squid Game symbols came out on this embroidered hat from Netflix.

netflix company swag baseball cap

Source: Netflix Store

For a more summer-inspired design, check out what Corona came up with. The brand used simple icons that remind people of the good times they can have while enjoying a beverage on a sunny day. Remember, great company swag should also increase brand awareness.

28. Visors

Here’s another headwear item you can explore as summery swag. Custom visors may not be as versatile as caps, but they give undeniable vacation vibes. That makes them an excellent choice for perfectly on-theme summer swag boxes.

Keep the visors simple by just adding your company’s logo or make them playful, as McDonald’s did with these cute embroidered french fries.

swag visor

Source: Smilemakers

29. Duffle bags

Duffle bags are related to summer in a not-so-obvious way. Your team can use this accessory year-round for fitness or sports gear, to go camping, or just enjoy a weekend away. But in the summer, it fits the beach, the pool, or whatever activities your team loves.

Think of duffle bags as a way to connect your brand to an adventurous spirit. You can also use them as employee rewards for sports competitions.

google company swag duffle bag

Source: Google Merch Store

30. Slides and flip-flops

It’s hard to find an accessory that says summertime more than flip-flops and sandals do. Transforming them into creative company swag shows that your company knows a thing or two about corporate gifting: branded swag should be fun and functional. Who doesn’t love to have their toes out on a hot day?

See how Modelo took advantage of its summery brand personality to create these sandals inspired by the company’s logo and label graphics.

swag slides

Source: WearYourBeer

31. Swimwear

You might be thinking: could swimwear be an appropriate company swag idea? And we’ll ask you: why not? From swim trunks to bikinis and one-pieces, these items are a way of reminding everyone that your brand can be the coolest, even during the warmest days.

Check out this example from Panera Bread. The brand found out that 70% of its fans like eating soup in the summertime despite the high temperatures. To play up this interesting info, the brand launched a swimsuit collection (or Swim soups) that even included a pool float shaped like the chain’s famous bread bowl.

swag swimsuit

Source: AdWeek

Sustainable corporate swag

Customers are increasingly interested in a green lifestyle, and most likely, so is your team. Eco-friendly swag items are a must for any brand that has sustainably-minded values.

Pro tip: Use print-on-demand as your fulfillment method to eliminate unnecessary manufacturing waste. Products are only fulfilled once an order is placed, avoiding excess and unsold inventory.

If you choose Printful as your partner, 80% of our orders are fulfilled and shipped locally. For the environment, that means a reduction in the CO₂ emissions produced when transporting orders.

If you want to learn more about on-demand manufacturing as a more sustainable model for creating branded swag, take a look at:

Let’s get into some excellent ideas for an eco-friendly collection of branded swag.

32. Tote bags

What’s one of the first promotional products that comes to mind when you think of company swag? Tote bags! They’re also one of the first products associated with sustainability, helping people reduce the use of plastic bags in grocery stores. 

Tote bags have become a staple everyday accessory to carry all your personal belongings in style. Plus, you can choose ones that are made from recycled materials and maximize your brand’s sustainability efforts.

This Adobe tote bag is an example of how to resist the temptation of adding your logo to anything and everything. Using a fun set of icons from programs like Photoshop, they created a swag item that stands out.

adobe company swag tote bag

Source: Adobe Store

33. Eco-friendly t-shirts

For branded apparel, pay attention to the fabric choice. Keep your swag more sustainable by choosing t-shirts made from organic cotton or fabric blends with recycled polyester.

Go for minimalist designs and a washed finish to add an earthy vibe.

34. Eco-friendly sweatshirts and hoodies

Just like for t-shirts, aim for more sustainable fabrics and fabric blends when picking eco-friendly sweatshirts and hoodies. Salesforce is a brand that created a simple company swag collection with eco options.

eco-friendly company swag sweatshirt

Source: Salesforce Store

35. Eco-friendly hats

If sustainability is aligned with your company values, eco-friendly hats are the ultimate company swag item you can offer employees, partners, and clients.

Salesforce chose the custom trucker hat to represent them, but you can also go for caps or bucket hats if they suit your company’s style better.

eco-friendly company swag hat

Source: Salesforce Store

36. Scrunchies

Last but not least, classic scrunchies are an original and surprisingly eco-friendly swag idea. At Printful, they’re made from leftover materials from the manufacturing of other products, thereby reducing fabric waste that ends up in landfills.

Make them fancier by following Coca-Cola’s example:

scrunchies swag

Source: Coca-Cola Store

How to choose the best company swag ideas

Now you’re probably overwhelmed with great company swag ideas—sorry, not sorry. But we want to help you narrow down your options wisely. Here’s what you should take into consideration.

Your company logo is just the first step

A hat with a logo is just a regular promotional item, but an eco-friendly cap with a slogan can be a way to reinforce your brand’s mission and values. It’s not always necessary to find expensive, unusual items for your swag box. The best company swag comes with a consistent message that your brand wants to convey.

For brands with a fun, laid-back personality, creative designs or surprising items are the best fit for the company’s branding. For brands focused on environmental and social commitment, what products and materials you choose will matter more.

Instead of going after trends, think about your branding strategy and your company’s internal culture to choose the most suitable custom swag. By doing that, you’ll ensure your swag meets its purpose: to make a statement that helps employees, partners, and customers feel engaged with your brand.

Create company swag that’s worth sharing

Company swag unboxing videos are highly popular these days. Many social media users show their onboarding kits as new employees of major companies like IBM or Apple

The fact that this content is so followed shows that people are interested in both sharing and cheering for company swag. So, when you create your items, make sure they’re worthy of some social media attention.

Internal buzz also counts! If your swag kit is a topic of excitement and conversation in your offices or internal chat rooms, that’s a win. 

If your team is spread around the world or working remotely, well-made company swag will make people bond and feel proud of their jobs. Plus, it’ll help your mission of boosting brand awareness! Remember that for your next team-building event.

Quality is part of the message

If your company’s swag is poor quality, that will inevitably reflect on your brand. No one wants to be given products to toss in the back of their drawer, and useless, low-quality promotional items give the impression that your company spends money irresponsibly.

Whenever you’re choosing your swag, go for durable products that your employees and partners can use for a long time. A well-made swag product doesn’t have to be expensive to add value to your brand.

Think cost-effectively

There are many ways for your company to create great company swag that won’t break the bank. One of them is to choose print-on-demand as a fulfillment method. What are the advantages?

  • Reduced waste: We’ve said it before, but we’ll say it again—with print-on-demand, your products are only customized once an order is placed, which eliminates unsold stock and saves you money.

  • Logistics made easy: A print-on-demand partner like Printful takes care of all the logistics, processing and delivering orders directly to the final receiver, wherever they’re located. That way, your company saves time and money with order intake and delivery.

  • No minimums: Don’t worry about how many swag items you’ll need to get. Printful allows you to buy as many or as few items as you want while still offering bulk order discounts.

Read next: Conference Swag Ideas That’ll Inspire Attendees and Steal the Show 

So, which company swag items caught your eye? Tell us in the comments.

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By Gabriela Martinez on Apr. 29, 2024

Gabriela Martinez

Guest author

Gabriela is a creative copywriter, professional blogger, and passionate content marketer with experience in publicity agencies and international companies. She loves sharing her ideas and new trends to bring inspiration to everyone around her.

Gabriela is a creative copywriter, professional blogger, and passionate content marketer with experience in publicity agencies and international companies. She loves sharing her ideas and new trends to bring inspiration to everyone around her.