Blog / Style & trends / 36 Best Company Swag Ideas to Make Your Brand Stand Out
Blog / Style & trends / 36 Best Company Swag Ideas to Make Your Brand Stand Out
Everyone knows that happy employees are more productive. And there are many ways for a company to show its appreciation to the people who make things happen, as well as to its business partners and customers. Company swag is definitely one of them.
But there’s a thin line between ordinary and amazing company swag. So, what do the top business swag ideas have in common? From t-shirts to tote bags, the best promotional products are ones that make people feel truly seen. That’s why it’s worth finding the best corporate gift ideas or products for your company’s swag store.
Luckily for you, we’ve already done the research. Whether creating partner gift bags or looking for new employee welcome kit ideas, you’re in the right place.
Here’s our list of creative and useful company swag ideas to help you express gratitude for your team and bolster company culture.
Company swag is a type of merch made by businesses as a marketing tool for their teams, partners, or customers to create or reinforce their connection with the brand. Company swag refers to a wide range of products, including clothes, fashion and tech accessories, bags, stationery, and lifestyle items. Effective company swag should be engaging, personalized, and high-quality to create positive feelings and brand loyalty.
Read also: 12 Recruiting Swag Ideas to Acquire the Best Talent
Everyone loves receiving gifts, but the excitement of opening them can quickly fade if you find out the giver didn’t put much effort into choosing them. Sometimes, that’s even worse than getting no gifts at all.
On the other hand, getting a cool, unique gift creates a fond memory that’ll warm your heart whenever you remember the moment. The same is true for corporate swag!
Delight your on-site or remote employees, partners, clients, or fans with these top company swag ideas.
People proudly wearing your logo is a dream for many business owners. But unless you’ve reached the status of brands like Coca-Cola, it might be tough to make it happen.
If you’re thinking about custom t-shirts, make sure they’re high-quality in both material and design. Premium t-shirts with interesting designs, like this one by Adobe Illustrator, are more likely to be worn than just regular tees with a brand name printed on them.
Source: Adobe Store
Before buying your swag items, pay attention to details like fabric and customization options. If possible, order a sample of your branded swag items beforehand.
Learn more: 50 T-Shirt Design Ideas for Every Occasion
Pro tip: With print-on-demand, you don’t need to worry about order minimums and can even make exclusive designs for different groups of employees or customers.
Loved by tech companies in particular, hoodies are a staple piece for modern teams around the globe. More than making your colleagues look snazzy, they create a team-building effect for everyone to feel more comfortable at work.
Instead of just applying your company logo to the chest or back of the hoodie, put on your thinking hat—or hood—and create an original print design. Use your brand’s color palette and make this custom swag item a true statement of company pride.
Learn more: The Ultimate Hoodie Design & Logo Placement Guide
Looking for hoodie design ideas? Check out these gems by Disney.
You might wonder, isn’t this just a logo applied to a hoodie? Not really. What makes this example interesting is the way Disney used color blocking to create a modern design with sleeves in different colors and the hood matching the logo’s background.
Source: Disney Store
We also love how they used the printed back and sleeves in a limited edition design for their 100-year anniversary, commemorating one of the most iconic moments for anyone who visits Disney World—the fireworks show. It fits their brand identity perfectly while still being original and fun.
Source: Disney Store
As with t-shirts, aim for more sustainable fabrics and fabric blends when picking eco-friendly hoodies.
Few companies can do marketing as magically as Disney, so we paid close attention to their merch store to find out what kind of branded apparel is in their gift bag lineup.
Although many products could be used as inspiration for company swag, here’s one more example that caught our attention: this contemporary bomber jacket. It has the Walt Disney Studios logo on the chest and an embroidered Mickey Mouse on the back. How fun is that?
The two takeaways are that the product itself is trendy and modern and that adding the mascot fits the company’s branding and personality. Does your company have a mascot? How about creating one? It’s sure to come in handy when you create swag.
Source: Disney Store
Usually associated with dads or sports, custom hats can be one of the best swag ideas, no matter what your business is. Explore different styles of hats to find the one that’ll turn heads and make your brand stand out from the crowd.
There are some tricks to making baseball caps look as far from boring promotional items as possible. Try applying your company’s logo or name to the front, sides, or back of the cap, and use embroidery to create a textured effect. Check out how sleek Hubspot’s cap turned out!
Source: Hubspot
Embroidered designs enrich the final result, making it look more premium and fashionable. Remember that keeping it simple is the secret to making your embroidery design as awesome as planned.
Just look at how well the Squid Game symbols came out on this embroidered hat from Netflix.
Source: Netflix Store
For some more inspiration, check out what Corona came up with. The brand used simple icons that remind people of the good times they have while enjoying their favorite beverages on a sunny day. Remember, great company swag should also increase brand awareness.
If sustainability aligns with your company values, eco-friendly hats are the ultimate company swag you can offer employees, partners, and clients.
Believe me, there’s a beanie to match anyone’s fashion taste. This accessory can go from minimalistic to fashion-forward in just a few tweaks—it all depends on how you combine style, design, and customization.
Check out how well Discord’s company logo works when embroidered on a knitted beanie. Use this as swag inspo, and think about what design would best represent your company’s brand on a custom beanie.
Here’s another headwear item you can explore as company swag. Custom visors may not be as versatile as caps, but they give undeniable vacation vibes. That makes them an excellent choice for perfectly on-theme summer swag boxes.
Keep the visors simple by adding only your company’s logo, or make them more playful like McDonald’s did with these cute embroidered french fries.
Source: Smilemakers
If you want your company swag to find its way into your community’s heart, you really have to understand them and walk in their shoes. And speaking of shoes, how pleased would colleagues and customers be to receive branded sneakers?
These cool custom footwear styles inspired by LinkedIn look amazing. Someone give those designers a good recommendation and a raise, please!
Source: The Sole Revival
If you want an accessory that says summertime, flip-flops and sandals are the perfect fit. Transforming them into creative company swag shows that your company knows a thing or two about corporate gifting: branded swag should be fun and functional. Who doesn’t love to have their toes out on a hot day?
See how Modelo took advantage of its summery brand personality to create these sandals inspired by the company’s logo and label graphics.
Source: WearYourBeer
We know you’re looking for a good company swag idea to knock your team’s socks off. But what if you give them some to put on? Forget the basics and experiment with all-over print patterns to make company swag that’s as fun as it is cozy.
Stickers are a great way to personalize company equipment and make your work environment more upbeat. They’re cost-effective and can be added to your company’s custom swag boxes throughout the year.
Feeling inspired? Design a collection and put it on a sticker sheet. Besides being playful, these company swag items can also be highly collectible.
Source: Coca-Cola Store
Find more inspiration for custom stickers in our blog post, 39 Sticker Ideas: Get Inspired and Design Your Own
No matter where we go, the one thing that’s practically glued to our hands these days is a phone. So, a custom phone case can be an excellent swag item that helps kill two birds with one stone. It can be a practical gift that protects the recipient’s precious device and a way to boost your brand recognition.
However, because of their high visibility, phone cases are also items people tend to be particular about. That means you need to think extra hard about your design choices.
Take a look at Netflix’s example—their Emily in Paris branded phone case features the show’s title only at the bottom of the case in a small font, letting the rest of the design shine.
Source: Netflix
Print-on-demand is a particularly handy solution for phone cases since new phone models seem to hit the market every other week. POD lets you easily adapt to the latest trends and offer cases that fit different devices, all without worrying about wasted inventory.
Are you the type of person who can’t properly function without music? You’re not alone! In fact, there are probably many people out there who’d love getting an earphone case as corporate swag.
To turn this simple tech accessory into a novel personalized gift, choose different colors and simple, bold designs that fit your brand’s image.
Source: Pinterest
Pillows are a surprisingly useful employee swag idea for almost any industry. If your team spends at least part of the work day sitting down, a custom company pillow for back support or cozier breaks is a sweet way to show that your company cares.
Boston Celtics even has customizable pillows on which fans can add their names. Try offering that to your partners or team members!
Source: Boston Celtics
It takes some daring to transform corporate gifts into something entertaining and extra special. Pick an unusual merch idea—like a blanket—and spice it up with humor. Netflix mixed both and made it perfect.
The brand transformed the trendy expression Netflix and chill into one of the best company swag examples on our list. And the product choice couldn’t be more on-brand for a company known as the go-to partner for lazy hours on the couch.
Source: Unhide
This ’90s trend is stronger than ever, making appearances even in big fashion brands’ collections. (If you don’t believe me, check out Gucci’s Patch Remix). While the first idea could be to make patches of your logo and personalize company uniforms, there’s always room to explore and be inventive. Google, for instance, did both.
Learn more:
Custom pins are small yet impactful swag items that can add personality to your brand. They’re lightweight, affordable, and versatile, making them an excellent choice for event giveaways and other occasions.
One of the main reasons why custom pins are the perfect swag items is their collectability. People love to display them on backpacks, lanyards, or jackets, turning them into mobile advertisements for your brand. You can offer limited-edition or event-specific pins to create a sense of exclusivity and encourage engagement.
GitHub is an excellent example of this—who wouldn’t want to pin this cute kitten to their backpack or sweater? Plus, since the pin features only the company logo, not its name, there’s also the added joy of recognition for those “in the know.”
Source: GitHub
Although they’re nothing new, there’s a reason why the classics never get old. So note this down: you have nothing to lose by adding a nice notebook to your branded swag bag.
Customize the notebook with your company logo, an inspiring quote, exclusive artwork, or a meaningful photo. Your teammates, partners, and customers will appreciate taking notes in style.
Source: Pinterest
Studies show that dehydration negatively affects brain function and focus. So why not help your employees stay hydrated during working hours (and after) with a custom water bottle?
Choose a design that’s both interesting and relatable, like this Chrome Dino Light-Up Water Bottle from the Google Merchandise Store.
Source: Google Merch Store
People might forget to drink the recommended 2L of water daily, but I doubt they’ll forget about coffee. It doesn’t matter if you’re at the office or working from home; for most of us, coffee is an essential part of our day.
Make a mug that they’ll love, even if it turns out to be just a decorative desk piece. Get inspired by this Nickelodeon Retro Characters Ceramic Mug and design your own coffee mugs right now using Printful’s Design Maker.
Source: Nickelodeon Universe
Learn more: 37 Mug Design Ideas to Sell and Gift
Staying hydrated on the road is a must, especially when traveling for work. And drinkware isn’t just limited to water bottles—don’t forget about custom tumblers. They’re as easy to customize, but much better at keeping hot drinks hot and cold drinks cold. You can even create a special travel mug with a handle for your busiest team members.
Take a look at these examples from Google.
I don’t know about you, but while working from home, I started to notice things I hadn’t before. Small things suddenly started to bother me, like water stains on my furniture. So here’s to a fantastic company swag idea that’s close to my heart.
Coasters can be so underestimated, yet so useful. They protect furniture and remind users about your brand or organization. In fact, do you know who uses them for brand recognition? The White House! They have branded coasters available at their gift shop.
Source: White House Gift Shop
Another old but gold company swag idea is mouse pads. Can you live without them? Yes. Will your desk look more fun with one of these on it? Of course.
Depending on your business, you can create a design that’s also extremely useful, like this mousepad with Office shortcuts. You could try adding language style rules or Excel formulas most used by your team.
Source: Pinterest
Help your team members protect their equipment with custom laptop cases. Instead of customizing them with just your company logo, try a sentence or quote that contextualizes the laptop sleeve according to your field or type of work.
Source: Code Couture
Although a bit further down on the list, what’s one of the first promotional products that comes to mind when you think of company swag? Tote bags! They’re also associated with sustainability, helping people reduce the use of plastic bags when shopping.
Tote bags have become a staple everyday accessory for carrying all your personal belongings in style. You can even choose ones made from recycled materials to maximize your brand’s sustainability efforts.
This Adobe tote bag is an example of how to resist the temptation to add your logo to anything. Using a fun set of icons from programs like Photoshop, they created a standout swag item.
Source: Adobe Store
After a few years of rest, fanny packs are back to stay. With the right dose of customization, this in-vogue accessory can become impossible-to-ignore company swag and take your brand visibility to another level.
Here’s an on-brand example from Patagonia, which features its logo and signature colors.
Source: Patagonia
Custom backpacks are the best company swag idea for people on the go. Gifting one can even eliminate the need for custom swag boxes—fill it with other useful items like power banks, wireless chargers, or other tech accessories.
As an employee swag item, backpacks are likely to be carried around outside the workplace, so make sure your backpack designs represent your company’s values and employer brand.
Here’s a neat logo-only example from Morning Brew.
Source: Morning Brew
You probably remember some iconic Coca-Cola holiday commercials from years past. It’s almost impossible not to associate their company branding with the image of a happy family opening gifts while the snow falls outside the window. Such a well-executed branding strategy wouldn’t be complete without a collection of branded holiday decor.
Personalized holiday ornaments are the perfect choice if your brand is also connected to the holiday spirit. They can also be a fun end-of-the-year employee gift or office party decor.
Want to make it practical? Consider designing wooden ornaments. They’re easy enough to personalize and come out surprisingly creative with the right design. Here’s some inspiration from the holiday ad geniuses themselves.
Source: Coca-Cola Store
Candles have made homes warm and welcoming for generations, but that doesn’t make them an obvious choice for company swag. With a touch of creativity, though, custom candles can help boost employee morale.
Want some design ideas to match your brand? Check out how Netflix adapted a line from their Bridgerton series. Think about company slogans or inside jokes that would fit a candle you’ll share with employees or partners.
Source: Netflix Store
Simpler designs can also deliver meaningful messages. Candles can transform the ambiance of a space and improve your mood, so try the calmer route and focus on company culture.
Consider presenting your team with candles that increase focus and creativity. Self-care lovers and productivity enthusiasts will definitely enjoy this one.
Source: Etsy
For your team, custom towels are a reminder of upcoming beach days, picnics, or dips in the pool. From the marketing side, it’s an opportunity to display your company’s logo on a larger canvas. Make the best of it with vivid and colorful designs.
Towels are also useful for those who love to work up a sweat playing sports. Check out how Gatorade capitalized on this, creating a line of beach towels with every NFL team. The branded swag is also in line with the company’s strategy—PepsiCo and the NFL are longtime partners.
Source: Gatorade Store
Duffle bags are related to summer in a not-so-obvious way. Your team can use this accessory year-round for fitness or sports gear, to go camping, or just enjoy a weekend away. But in the summer, it fits the beach, the pool, or whatever activities your team loves.
Think of duffle bags as a way to connect your brand to an adventurous spirit. You can also use them as employee rewards for sports competitions.
Source: Google Merch Store
Classic scrunchies can be an original and surprisingly eco-friendly swag idea. At Printful, they’re made from leftover materials from manufacturing other products, reducing fabric waste that ends up in landfills.
Make them fancier by following Coca-Cola’s example:
Source: Coca-Cola Store
While it might not be a corporate gift on its own, custom wrapping paper can be the finishing touch that transforms an ordinary gift box into a memorable, branded experience.
Custom gift wrap can help you tie everything together, from your brand’s logo to the theme of the swag itself. Whether sending a box of event swag or a holiday gift, thoughtfully designed wrapping can make your brand feel more polished and professional. It’s an easy, cost-effective way to add an extra layer of impact.
For example, the indie film studio A24 knows that many people are fans not just of its movies but of the brand. Its branded wrapping paper is a perfect example of how even the smallest details can strengthen brand loyalty.
Source: A24
Now you’re probably overwhelmed with great company swag ideas—sorry, not sorry. But we want to help you narrow down your options wisely. Here’s what you should take into consideration.
A hat with a logo is just a regular promotional item, but an eco-friendly cap with a slogan can be a way to reinforce your brand’s mission and values. It’s not always necessary to find expensive, unusual items for your swag box. The best company swag comes with a consistent message that your brand wants to convey.
For brands with a fun, laid-back personality, creative designs or surprising items are the best fit for the company’s branding. For brands focused on environmental and social commitment, what products and materials you choose will matter more.
Instead of going after trends, think about your branding strategy and your company’s internal culture to choose the most suitable custom swag. By doing that, you’ll ensure your swag meets its purpose: to make a statement that helps employees, partners, and customers feel engaged with your brand.
Company swag unboxing videos are highly popular these days. Many social media users show their onboarding kits as new employees of major companies like IBM or Apple.
The fact that this content is so followed shows that people are interested in both sharing and cheering for company swag. So, when you create your items, make sure they’re worthy of some social media attention.
Internal buzz also counts! If your swag kit is a topic of excitement and conversation in your offices or internal chat rooms, that’s a win.
If your team is spread around the world or working remotely, well-made company swag will make people bond and feel proud of their jobs. Plus, it’ll help your mission of boosting brand awareness! Remember that for your next team-building event.
If your company’s swag is poor quality, that will inevitably reflect on your brand. No one wants to be given products to toss in the back of their drawer, and useless, low-quality promotional items give the impression that your company spends money irresponsibly.
Whenever you’re choosing your swag, go for durable products that your employees and partners can use for a long time. A well-made swag product doesn’t have to be expensive to add value to your brand.
There are many ways for your company to create great company swag that won’t break the bank. One of them is to choose print-on-demand as a fulfillment method. What are the advantages?
Reduced waste: We’ve said it before, but we’ll say it again—with print-on-demand, your products are only customized once an order is placed, which eliminates unsold stock and saves you money.
Logistics made easy: A print-on-demand partner like Printful takes care of all the logistics, processing and delivering orders directly to the final receiver, wherever they’re located. That way, your company saves time and money with order intake and delivery.
No minimums: Don’t worry about how many swag items you’ll need to get. Printful allows you to buy as many or as few items as you want while still offering bulk order discounts.
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So, which company swag items caught your eye? Tell us in the comments.
By Katrina Resne 11 min read
By Karlina Rozkalne 21 min read
By Cloe Ann Montoya 20 min read
By Una Berzina-Pudule 13 min read
By Gabriela Martinez 20 min read
By Karlina Rozkalne 9 min read
By Gabriela Martinez on Feb 13, 2025
Gabriela Martinez
Guest author
Gabriela is a creative copywriter, professional blogger, and passionate content marketer with experience in publicity agencies and international companies. She loves sharing her ideas and new trends to bring inspiration to everyone around her.
Gabriela is a creative copywriter, professional blogger, and passionate content marketer with experience in publicity agencies and international companies. She loves sharing her ideas and new trends to bring inspiration to everyone around her.
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18 min read Feb 13, 2025
By Katrina Resne 11 min read
By Karlina Rozkalne 21 min read
By Cloe Ann Montoya 20 min read
By Una Berzina-Pudule 13 min read
By Gabriela Martinez 20 min read
By Karlina Rozkalne 9 min read