Marketing tools to grow your store

Do you dream of running your very own, successful store? You don't have to do it alone. Here are some awesome tools that have helped grow our most successful stores.

Website Hosts

If you want to create a custom store or use a platform with no hosting, you'll have to take care of that yourself. There are many options out there, but we recommend you go with either SiteGround or Bluehost.

Disclaimer: Just so you know, some of the links featured are affiliate links

Summary:

if you want the industry leader, use SiteGround. If you want a free domain name, use Bluehost. If you want the most optimized solution, use WP Engine.

SiteGround is an internationally recognized hosting company known for its high-performance hosting and 24/7 customer service. SiteGround's performance is impressive, with 99.99% uptime, a free SSL certificate and responsive support, but you have to pay extra for a domain name. If you want to use the industry leader, use SiteGround.

Price: Starting from $3.95/month.

Visit SiteGround

Bluehost is one of the largest and most trusted web hosting services powering millions of websites. They have 24/7 customer support, and comes with a free SSL certificate and a free domain name. If you want a cheap but high-quality option with a free domain name, choose Bluehost.

Price: Starting from $3.95/month.

Visit Bluehost

WP Engine only hosts WordPress sites (including WooCommerce), which means its entire service is optimized to make WordPress run its best. While it's considerably more expensive than other options, starting at $35/month, it takes care of almost everything for you - caching, security patches, updates and more. If you want an all-in-one solution specifically optimised for Wordpress, use WP Engine.

Price: Starting from $35/month.

Visit WP Engine

Domain Registrars

Your domain name is an important part of your brand, affecting whether customers see you as trustworthy or not. It will stay with you for your store's lifetime, so picking the right name from the right host is vital. Domain registrars make sure you are getting the best deal available.

Summary:

If you want a minimalist solution, use Namecheap. If you want multiple features, use GoDaddy.

Namecheap is an affordable domain registrar that is very good at what it does. If you need a no frills registrar that provides a user-friendly interface and minimizes upsell tactics, Namecheap might be a fitting choice for you.

Price: Starting from $10.98 for .com domains.

Visit namecheap

GoDaddy is a popular domain registrar, but also has many other features such as web hosting, web security and SEO consulting, so it could fit in many categories. If you plan on using all of these extra services from one source, then GoDaddy is your go to.

Price: Starting from $11.99 for .com domains.

Visit GoDaddy

Design Tools

Your designs are the main focus of your store, the main way to make your business stand out from the rest. Here are some of the best tools for you (or someone else) to create stunning designs.

Summary:

If you want the leading tool, use Photoshop. If you want a free alternative, use GIMP or Canva. If you want to use pro designers, use Printful Design Services or 99designs.

Photoshop is probably the most well-known tool in the designers toolkit. It's extremely powerful—you can use it to do almost anything. The downside is that it's complicated and can take time to learn. If you want the best tool on the market, you can use their free trial to learn, and then subscribe for under $10 a month.

Price: Starting from $9.99 month.

Visit Photoshop

If you don't want to pay for Photoshop, then check out GIMP. It's free with an open-source graphics editor that lets you do everything Photoshop does. Whether you're a graphic designer, photographer, illustrator, or scientist, GIMP provides you with sophisticated tools to get your job done. You can also enhance your productivity with GIMP thanks to many customization options and 3rd party plugins.

Price: Free

Visit GIMP

The Printful Mockup Generator considerably speeds up the process of launching new products on your store. Not only can you place your images on top of product photos, ready to be used online, but you can also use basic illustrations and text to create free designs.

Price: Free

Visit Printful Mockup Generator

Canva helps you easily create beautiful designs and professional graphics. Whether you're looking for a photo editor, picture collage, logo, invitation, or poster maker, Canva can help out. Canva has a free plan that gets the job done, but you can unlock more capabilities with their paid plans.

Price: Starting from $12.95/month.

Visit Canva

99designs is the world’s largest marketplace of graphic designers. When you need a logo, website design, business card, or anything you can imagine, 99designs can help out. You can either hire a designer, or create a contest to see multiple designs and choose your favorite. You provide your feedback, and then you end up with a product that you’re happy with or your money back.

Price: Varies.

Visit 99designs

Payment Processors

If you want customers to order your products, you have to give them a way to pay you. Here are a few of the most popular payment processors that you can trust to keep your customers' data secure and add money to the bank.

Summary: If you want to accept as many payment types as possible, you can use multiple payment processors.

PayPal Standard is probably the easiest payment gateway to configure. There are no processing, authorization, and security issues for you to deal with. You just add the payment button and let PayPal handle the rest. However, your customers will be redirected to the PayPal website to pay, which makes the checkout experience less streamlined. To keep customers on your store, you will have to pay extra $30/month for PayPal Pro.

Price: Transaction Fees of 2.9% + $0.30.

Visit PayPal

Stripe is the most popular alternative to PayPal, as it lets customers make payments on-site without the monthly fee like PayPal Pro. However, Stripe is targeted at developers, meaning it can be more difficult to configure. Despite this, it's one of the best options out there.

Price: Transaction Fees of 2.9% + $0.30.

Visit Stripe

BrainTree is another convenient and flexible platform that lets you accept payments. It's owned by PayPal, so you can accept PayPal payments and get top notch security. It also lets customers pay on-site, making it another popular choice when trying to streamline the checkout process.

Price: Transaction Fees of 2.9% + $0.30.

Visit Braintree

Amazon Pay is another well-known payment processing system, giving you extra credibility from the Amazon name. It lets you accept payments in any way that Amazon accepts payments, meaning you will stay on the forefront of payment processing.

Price: Transaction Fees of 2.9% + $0.30 & $25/month.

Visit Amazon Pay

Social Media Publishers

Your store won't succeed without a social media presence. Constantly posting on social media increases brand awareness, builds relationships, boosts SEO, and more. Using a scheduler will let you form a defined strategy, post consistently, and save time.

Summary:

If you need a basic solution, use Buffer. If you want a more complete system, use HootSuite or SproutSocial.

Buffer lets you publish and schedule content to social networks. Their free plan works for up to three social media accounts and lets you have up to ten posts scheduled at a time. If you want to start getting more in-depth analytics, you will have to upgrade to one of their Pro plans, starting from $15/month. If you want something basic, then use Buffer.

Price: Free.

Visit Buffer

HootSuite is a more complete social media management platform, a step up from Buffer. It goes further with powerful collaboration tools for teams, as well as powerful analytics reports. Hootsuite has a limited free plan and 30-day free trial for paid plans from $29/month.

Price: Free.

Visit Hootsuite

SproutSocial is a step up from Hootsuite, a social media management and optimization platform aimed at larger businesses and enterprises. They have a built-in CRM system to engage with users, a clean UI making it easy to publish across multiple platforms seamlessly, and in-depth analytics.

Price: Starting from $99/month.

Visit SproutSocial

Email Marketing Software

Email is the king of the marketing world, with an ROI of $38 for every $1 spent. If you're not taking advantage of email marketing, you're leaving out an extremely powerful tool.

Summary:

If you need complex tools, use Klaviyo. Otherwise, use the simple and effective market leader, MailChimp.

MailChimp is the perfect email marketing solution for small businesses on a tight budget. They give you all the essentials you need to get your email campaigns up and running. You can create a free account, which lets you send up to 12,000 emails a month to up to 2,000 subscribers. Once you outgrow that, their paid plans let you send an unlimited number of emails starting from $10/month based on list size.

Price: Free.

Visit MailChimp

Klaviyo is made for email marketing automation. While a bit more pricey than MailChimp, it comes with its own benefits. It has effective segmentation tools, powerful A/B testing, as well as advanced reporting possibilities to understand your most successful campaigns. Klaviyo is the best choice for larger companies that need in-depth reporting. It's free for your first 250 subscribers.

Price: Starting from $25/month.

Visit Klaviyo

Conversion Enhancement Tools

People browsing your site is one thing, but you need them to turn into customers and buy. These tools all aim to help you convert browsers into buyers.

Summary: Use any combination of these tools to boost your conversion rates!

Privy lets you create targeted pop-ups on your site to collect emails and reduce cart abandonment. You can use triggers to make sure the right message reaches the right customer at the right time, and analyze results in real time so you can see what's working straight away. They offer a completely free plan if you're on a budget, but have advanced plans starting from $24/month.

Price: Free.

Visit Privy

FOMO is short for Fear Of Missing Out. Fomo shows the people who visit your website what all of your other customers are doing. It gives your site social proof, and creates a sense of urgency for customers to join in. Fomo offers a free trial for their plans.

Price: Starting from $29/month.

Visit FOMO

Sumo helps you build a following and track your progress every step of the way. The tools include an email list builder, a welcome mat, share buttons and a progress bar. Sumo is free for the first 200 subscribers, than have plans starting from $29/month.

Price: Free

Visit Sumo

Recart helps you earn more from your existing customers. Use Recart’s Automated Facebook Messenger Campaigns for driving back cart abandoners, sending receipts and shipping notifications with discount code included, checking in with a follow-up message after purchase, and sending unused coupon code reminders. Recart is free for 28 days.

Price: Starting from $29/month.

Visit Recart

Shopify Apps

If you decided to create your store with Shopify, then you already know about their huge app marketplace. Here are some great apps that we definitely recommend installing to boost your sales. If you are looking for even more Shopify apps to add to your store, here is a list of our favorite Shopify apps.

Summary:

Browse the Shopify app store to find many other apps to benefit your store

Limespot is an app for Shopify and BigCommerce that uses artificial intelligence and A/B testing to show your customers personalised product recommendations in real-time. The best thing is that you don't have to pay the subscription fee if it doesn't earn you 5x that amount!

Price: Starting from $10/month.

Visit Limespot

Wheelio is a fun plugin that gamifies the pop-up experience. This app lets you distribute discount codes and collect subscribers at the same time, in an interactive way. It boasts a conversion rate 5x over the industry standard for pop-ups. Wheelio is free to test for 7 days.

Price: Starting from $14.92/month.

Visit Wheelio

Boldapps has a set of tools for Shopify users that allow for upselling, recurring orders, loyalty points, product options and recurring memberships, and more.

Price: Starting from $5/month.

Visit Boldapps

Ultimate Cart Drawer replaces your current shopping cart. with a cart drawer that’s designed to focus on promoting similar products to what shoppers are buying. It’s an effective way to increase your average order value by cross-selling relevant products.

Price: $24.99/month

Visit Ultimate Cart Drawer

WooCommerce Plugins

WooCommerce has its own marketplace of plugins that you can use to enhance your website. If you need more, here is a list of 10 WooCommerce plugins for your store.

Summary:

Browse the WordPress app store to find many other plugins to benefit your store.

OptinMonster is a powerful targeting and segmentation engine that lets you show personalized messages to customers based on their behavior. This maximizes engagement, conversions, and sales.

Price: Starting from $9/month.

Visit OptinMonster

Jilt lets you recover lost revenue from abandoned carts. You can segment and send different emails reminding users they have something in their cart, depending on factors like value and location. It only takes a few minutes to set up with a free plan to start out. Paid plans start from $29/month.

Price: Free.

Visit Jilt

A simple but overlooked part of any website is the FAQ section. Ultimate FAQ is a free solution that lets you quickly build an FAQ section for your site. This will make sure your customers understand your products and services without taking up your time with unnecessary support questions.

Price: Free.

Visit Ultimate FAQ

Etsy Seller Apps

Just because you're selling on a marketplace doesn't mean there aren't a ton of awesome apps you can use to grow your business. You can see a full list of our top 10 Etsy seller apps here.

The term ‘Etsy' and other Etsy graphics are trademarks of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.

Summary: Browse Etsy's seller apps to find many other apps to benefit your store.

Around.io is a social media planner that integrates seamlessly with your Etsy store. It lets you plan weeks ahead so you can quickly put your social media strategy together. On top of this, all your products are imported from your shop, so you can promote your products wherever you want to in just a few clicks.

Price: $14.99/month

Visit Around.io

Marmalead gets your products found by customers through SEO. They use machine learning to analyze what customers are searching for, and then help you match your product listing to what shoppers are looking for. They have a few tools for free, but their real business plan starts at $19/month.

Price: Free.

Visit Marmalead

Seller Tools is a one-stop shop that covers everything from social media to coupons to market research and SEO for your Etsy store. Some tools are free, others start at $9.95/month.

Price: Free.

Visit Seller Tools

Landing Page Builders

A landing page is a stand-alone page of your site designed with a single, focused purpose. When you promote your site, you want to send people to a landing page where you get people to make a specific action, like join your mailing list or webinar.

Summary:

For a basic landing page builder, use Leadpages. If you plan to build complete sales funnels, use ClickFunnels.

Use Leadpages to create landing pages that drive traffic, collect emails, and ultimately increase sales. Leadpages give you heaps of templates that you can use for lead magnets, webinars, and landing pages to grow your email list.

Price: Starting from $25/month.

Visit Leadpages

ClickFunnels doesn't just build landing pages, it also lets you build a full sales funnel. This means it takes your customers from a landing page all the way to the checkout. It's packed with pre-made templates that you can customize. It's a bit on the pricey side, but the tools are simple and powerful.

Price: Starting from $99/month.

Visit ClickFunnels

Analytics Software

You can make as many changes to your site as you want but if you don’t analyze the results, then it's impossible to really tell what's working and why. These tools will make sure you see exactly what happens when you make a change on your site.

Summary:

Use Google Analytics in combination with a heatmap tool like Inspectlet or Crazy Egg.

Google Analytics is a must for everyone with an online presence. It's a free web analytics tool that gives you detailed statistics about activity on your site. It tells you where your users come from, how long they spend on your site and what they do while they are there, all for free. We also have a blog post about Google Analytics basics.

Price: Free.

Visit Google Analytics

A heatmap tool is the easiest and most beginner-friendly way to start using analytics to make your sites better. You can track how users act on your site and make changes to optimize it. Inspectlet gives you this for free, and has better paid plans starting from $39/month.

Price: Free.

Visit Inspectlet

Crazy Egg is another powerful heatmap tool. They have many different types of heat map like confetti, clickmaps, and scroll maps that give valuable insights. Their data and reporting tools are also top-notch. Crazy Egg also has an built-in A/B testing tool, which is amazing for small businesses.

Price: Starting from $29/month.

Visit Crazy Egg

Reviews

90% of consumers look at reviews before buying. If you don't have reviews for your product, then you could be missing out on a ton of sales from skeptical buyers. The more reviews your current customers give, the greater social proof you'll have, and the higher your sales will be.

Summary:

If you want to focus on reviews and social proof, use Yotpo. If you want to focus on conversions through email, use Conversio.

Yotpo helps store owners generate product reviews which they can then easily share to their Facebook and Twitter profiles to drive new traffic and sales. Yotpo is free and helps you leverage the power of social proof to increase trust and sell more. They also have premium plans to really help your business grow.

Price: Free.

Visit Yotpo

Conversio is a marketing dashboard for ecommerce stores that will help raise your recurring revenue with review emails, cart abandonment emails, and more. Conversio has a 30-day free trial.

Price: starting from $20/month.

Visit Conversio

SEO Software

When people google something related to your site, you want to make sure your site pops up. To do this, you need to focus on search engine optimization and make sure your business ranks higher in search results. Tools can help you see how optimized your site is, what words shoppers are searching for, and more.

Summary:

If you are an SEO expert, use Ahrefs. Otherwise, use SEMRush.

SEMrush has the easiest reporting compared to the other SEO tools on the market. With great analytics about backlinks, keyword research and more, it’s perfect for beginner or intermediate SEO marketers.

Price: Starting from $99/month.

Visit SEMrush

Ahrefs has a ton of in-depth analytics and features that SEO experts will love, like KW research, backlink analysis, KW analysis, and SERP feature analysis. I can be a bit overwhelming at first, especially if you don’t have a deep background in SEO.

Price: Starting from $99/month.

Visit Ahrefs

Influencer Marketing Tools

Influencer marketing is like a celebrity endorsement, but it focuses on influential people in specific niches. These influencers usually have loyal fans and followers who match your target demographic. They can promote your store to their audience, raising brand awareness and credibility at the same time.

Summary:

If you want to focus solely on influencers, use Upfluence. Otherwise use BuzzSumo.

BuzzSumo gives you both content sharing analytics as well as influencer identification brought together in a simple dashboard. This means you get to see what content is the most successful, and which influencers are the most relevant to your niche all at once.

Price: $79/month.

Visit BuzzSumo

Upfluence provides the leading influencer marketing tools to help you select your influencers, and manage and analyze your influencer campaign performance at scale. It has a search tool, a manager tool and an analytics tool to help you every step of the way.

Price: Varies.

Visit Upfluence

Affiliate Marketing Tools

Your loyal customers can be your greatest marketing force, introducing new customers to your store. Using these loyal fans as affiliates, you can make a win-win situation. You win by getting referrals, your affiliate customers win by getting commissions. Every good business has its own superfans, and affiliate marketing tools will let you make the most of yours.

Summary:

If you want a product with many different integrations, use Tapfiliate. Otherwise, use Refersion.

Refersion is a simple affiliate marketing tool that takes the stress out of dealing with affiliates. It lets you track sales your affiliates make, improve your affiliate relationships, automate commissions, and save time.

Price: Starting from $89/month.

Visit Refersion

Tapfiliate helps you build and grow affiliate, partner, and influencer programs. It has an easy to use dashboard, and integrations with a ton of platforms, from Shopify to Stripe to Zapier and many more.

Price: Starting from $69/month.

Visit Tapfiliate

Customer Support Tools

Customers are the lifeblood of your business. If they're happy, they'll buy from you again and again and again. Having an effective customer support system is vital in making sure that your customers are as happy as possible with your service.

Summary:

Use either Zendesk or Freshdesk in combination with LiveChat to give your customers the best support experience.

LiveChat is an extremely user-friendly solution for your customers and your agents. It puts a chat widget at the bottom of the web page that greets customers as soon as they visit your site, making support extremely easy to reach. It also has many integrations, analytics tools and more to keep your website as smooth as possible.

Price: Starting from $16/month.

Visit LiveChat

Zendesk is a customer ticketing system. It provides a method of tracking and responding to customer service requests. It integrates with Facebook, live chat, email, and all your other communication channels to keep track of customer interactions and help you provide the best service possible.

Price: Starting from $5/month.

Visit Zendesk

Freshdesk is cost effective and extremely customizable. It has a powerful automation system which reduces time spent on repeating the same processes manually. This, combined with its seamless integrations, ensures that customer support teams can handle queries quickly and efficiently. It has a limited free plan.

Price: Free.

Visit Freshdesk

Freelancing Services

You don't have to do everything yourself when creating a business. There are many different experts out there who are able to complete just about any task that you don't have the the time or expertise to do.

Summary:

Use Fiverr to find freelancers who specialize in a specific gig, or Upwork to post your own job that needs to be done.

Fiverr lets you hire a freelancer to complete almost any task. You can browse the homepage and category pages, or use the search to find a freelancer or gig. Popular search categories include graphic design, voiceovers, and content creation, but there is much, much more that you can explore.

Price: Varies.

Visit Fiverr

Upwork lets you find freelancers in two different ways. You can either browse their list of freelancers to contact individually, or you can create your own job listing. Upwork also offers short, comprehensive training modules to teach you the most efficient way to get the most suitable freelancers for your job.

Price: Varies.

Visit Upwork

Accounting Tools

Knowing and keeping track of your store's finances is extremely important. Money is what keeps your store running, and if you don't know what's going on, you are in serious trouble.

Summary:

If you need a free tool, use Wave. If you need a powerful invoicing system, use FreshBooks. If you need a proper accounting tool, use QuickBooks.

Wave is an invoicing tool for small business owners, taking care of your accounting, invoicing, and receipt tracking needs. While the software is simple, what sets Wave apart from the competition is that it's completely free, which is ideal for businesses on a tight budget.

Price: Free.

Visit Wave

FreshBooks is another invoicing solution and it's extremely easy to learn and use. It's well designed with a fantastic UI. FreshBooks tells you when your clients have viewed your invoices, helps you customize your invoices, tracks your hours, organizes your receipts, sends late payment reminders, and more.

Price: Starting from $15/month.

Visit FreshBooks

If you need a proper accounting package, then QuickBooks is the clear choice. FreshBooks and Wave are great invoicing tools, but lack proper accounting tools like double-entry accounting, basic accounting reports, accounts payable, and bank reconciliation. Most small businesses can get away with the small bookkeeping elements that FreshBooks provides, but if you need the full service, go with QuickBooks.

Price: Starting from $15/month.

Visit QuickBooks

Productivity Tools

These tools will help you increase your productivity by saving you time, organizing projects, and more!

Summary:

Use any of these tools to boost productivity.

Zapier is the ultimate time saver. They let you connect the apps you use every day to automate your tasks, so you can spend your time on meaningful work.

Free

Visit Zapier


The final tool

The final tool we recommend you use is obviously Printful. Now that you have a ton of tools to make your store as profitable as possible, it\'s time to fill it with awesome products.

Ready to sell online?

Get started today