Note: The term ‘Etsy’ and other Etsy graphics are trademarks of Etsy, Inc. This article is not endorsed by Etsy.
With more than 39 million buyers and sales worth more than 3.9 billion US dollars in 2018, Etsy doesn’t really need much of an intro—it is THE place to sell your art. However, having 2.1 million active competitors can be tough, so you need any help you can get to make your products stand out from the crowd.
The good news is that there are loads of marketing tools that are designed for the specific purpose of helping you manage and promote your Etsy shop. To save you some precious time, we’ve sorted through them and compiled a list of 10 Etsy apps for sellers that will help your products get noticed.
Social platforms are quickly becoming one of the most important aspects of digital marketing. If you’re not working on a strong social media presence, you’re missing out on an incredible opportunity to increase your online sales!
Outfy is a tool that helps you promote your Etsy listings in just a few clicks and publish your social media posts automatically. You can review the posting schedule and adjust it to your needs, build promotion templates, and create a list of hashtags to use in your posts.
One of the best features in this app is the Product Autopilot/Autoposting–you can pick the task (product automation, collage automation of product, GIF automation) and Outfy will auto-select your products for promotions.
You can connect your Etsy store with as many as 9 social media platforms, including Facebook, Instagram, Twitter, Pinterest, and Tumblr.
Price: The Starter plan is free to use for the first 30 posts, after that, the prices start at 2.5 cents per share or post.
People are liking your products on Etsy, but the sales just aren’t coming through? Perhaps it’s time to jumpstart your email marketing. Newsletters are a great way to convert potential customers into buyers, and the Mad Mimi app makes sure that creating and sending out emails isn’t a dreaded chore.
The Mad Mimi integration with Etsy allows you to drag and drop product images and descriptions directly into your newsletter, which you can later send out to your mailing list. And after the email campaign has gone out, the app generates the data about opens, clicks, and engagement, so that the next newsletter you’ll send out is open-worthy.
Price: The Basic plan starts at $10/month, and the pricing depends on the size of your email list.
There’s a reason why Etsy has so many articles on shop improvement with the help of SEO—keywords matter! When used correctly, SEO can turn your store around, and Marmalead is just the tool you need to be the Etsy SEO star.
This app finds the keywords real shoppers use to find listings similar to yours. You can also check out the search volume and keyword engagement, as well as see the market-based pricing and how many days it usually takes to ship a product.
Once you have found the winning keywords, apply them to your listings, and buyers will be able to find your shop with ease.
Price: The Entrepreneur plan costs $19/month.
Word of mouth marketing is still one of the most effective ways to get new customers. A personal recommendation from someone you trust can have a more significant effect on your sales numbers than any marketing campaign you might come up with. That’s why affiliate marketing is something you should definitely consider!
LeadDyno lets you set up a customizable affiliate sign-up page that you can share with your potential affiliates. When affiliates register with you, they’ll get an automated email with all the information they need to start spreading the word. After referrals start rolling in, paying commissions is simple with PayPal or Dwolla.
Price: You can try LeadDyno for free for 30 days. The subscription plans start at $49/month.
If you’re looking for more ways to boost your Etsy sales through word of mouth marketing, you’ll like ReferralCandy. This app automatically tracks your customers’ referrals to your business and allows you to reward them. The customers will be able to share special discounts and get another discount when someone makes a purchase.
You can choose the rewards you want to give your customers, like a percentage or a dollar discount, a custom gift, or cash.
Price: ReferralCandy has a free 30-day trial. The Premium plan starts at $49/month, plus a small commission fee.
Managing a large Etsy store is exciting but can be challenging. What’s great about the Vela app is that you can edit thousands of listings in just a few seconds, making it much easier to set up and take down a sale, add tags, create variation profiles, and optimize the product photos.
Price: Vela is completely free to use.
If you’re looking for a one-stop shop for all your needs, Seller Tools is the app for you. Seller Tools covers promotional activities (social media, coupons, sales events), marketing (niche research, market-based pricing research), and SEO (keyword research, position tracking, automated renewals).
This app has several other tools, such as shop backup and a sales map generator that can help you run your shop and make your products Etsy best-sellers.
Price: Part of Seller Tools is free. Subscriptions start at $9.95 per month, depending on the features you want to use.
Do you ever get a great idea for a flash sale, but don’t have time to execute it? Etsy On Sale allows you to schedule sales campaigns with ease and manage multiple Etsy shops from one Etsy on Sale account.
This marketing tool places all or part of your shop items on sale in just one step, schedules sales events for the future, and promotes them on the Etsy on Sale site during your sales campaign, driving new traffic to your store.
The app also offers a tag tool that lets you edit all your listings at once, and allows you to create an automated photo backup and restoration.
Price: Etsy On Sale has a pay-as-you-go credit system. One sales event costs 4 credits, and you can buy them starting at 25 cents per credit.
We always recommend consulting a tax specialist when you deal with taxes for your store, and TaxJar is a great resource. This app takes all the guesswork out of sales tax collection by tracking your sales state by state, letting you know when and what you have to pay in taxes.
TaxJar syncs up with your Etsy account and automatically pulls the information it needs; you don’t need to upload or download anything. This app will even reconcile errors in your pricing so you can be sure to collect the right tax amount with each sale.
Price: TaxJar has a free 30-day trial, and the subscription plans start at $19 a month.
The Printful app lets you automate your online store, so you can focus on designing and marketing. Put your designs on t-shirts, hoodies, dresses, leggings, pillows, mugs, posters and other products, and connect your Etsy store with Printful. Whenever someone buys an item from you, we’ll prepare the order and ship it to the customer under your brand. Try out our free Etsy fees and profits calculator for predicting your costs and profits before opening your own Etsy store.
If you’ve already learned how to sell on Etsy, take advantage of the marketing tools available and take your ecommerce store to the next level! The busiest online shopping season is almost here, so check out the apps we’ve listed, make use of the free trials, and increase sales on Etsy before the year is out.
If you can suggest an app that has helped you become an Etsy success (or maybe you’ve decided to create your own app for this purpose), let us know in the comments!
This article was originally published in May 2018; it has since been updated.
Ilze is the Communications Manager at Printful. Together with her team, she’s dedicated to creating great content, be it a blog, social media post, or video, that allows customers to bring their stores to the next level.
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